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1دورية أكاديمية
المؤلفون: Ma, Yu (AUTHOR) yu.ma@mcgill.ca, Ailawadi, Kusum L. (AUTHOR), Martos-Partal, Mercedes (AUTHOR), González-Benito, Óscar (AUTHOR)
المصدر: Journal of Marketing. May2024, Vol. 88 Issue 3, p69-87. 19p.
مصطلحات موضوعية: *HOUSE brands, *MANUFACTURED products, *BRANDING (Marketing), *GROCERY industry, *PHYSICAL distribution of goods, *RETAIL industry suppliers, *MARKET share, *PRICING
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2دورية
المؤلفون: Hwang, Serim1, Zhang, Shunyuan2, Liu, Xiao3, Srinivasan, Kannan4
المصدر: Harvard Business Review. May/Jun2024, Vol. 102 Issue 3, p56-60. 5p. 3 Color Photographs.
مصطلحات موضوعية: *BRAND name products, *INFLUENCER marketing, *COST, VIRTUAL actors & actresses, HUMAN beings
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3دورية
المؤلفون: Israeli, Ayelet1, Avery, Jill2, Schlesinger, Leonard A.3, Higgins, Matt4
المصدر: Harvard Business Review. May/Jun2024, Vol. 102 Issue 3, p50-55. 6p. 2 Color Photographs.
مصطلحات موضوعية: *BRAND name products, *INFLUENCER marketing, CELEBRITIES
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4دورية أكاديمية
المؤلفون: Jones, Niusha (AUTHOR) niushajones@boisestate.edu, Kidwell, Blair (AUTHOR), Hamby, Anne (AUTHOR)
المصدر: Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p330-348. 19p.
مصطلحات موضوعية: *ADVERTISING, *BRAND name products, *CONSUMERS, SUCCESS, FAILURE (Psychology), ACHIEVEMENT, MASCULINITY
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5دورية أكاديمية
المؤلفون: Fisher, Geoffrey (AUTHOR), Woolley, Kaitlin (AUTHOR) gwf25@cornell.edu
المصدر: Journal of Marketing Research (JMR). Feb2024, Vol. 61 Issue 1, p165-184. 20p.
مصطلحات موضوعية: *BRAND name products, *CONSUMER psychology, *DECISION making, *MICE (Computers), INTERNET usage monitoring, CURSORS (Computers)
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6دورية أكاديمية
المؤلفون: Soublière, Jean-François1 (AUTHOR) jf.soubliere@hec.ca, Lo, Jade Y.2 (AUTHOR) yl663@drexel.edu, Rhee, Eunice Y.3 (AUTHOR) rhee@seattleu.edu
المصدر: Academy of Management Journal. Feb2024, Vol. 67 Issue 1, p61-91. 31p.
مصطلحات موضوعية: *COMMERCIAL products, *PRODUCT lines, *PRODUCT mixes, *NEW product development, SUCCESS
الشركة/الكيان: KICKSTARTER PBC
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7دورية أكاديمية
المؤلفون: Baehre, Sven1 (AUTHOR) s.baehre@gmail.com
المصدر: International Journal of Market Research. Mar/May2024, Vol. 66 Issue 2/3, p174-181. 8p.
مصطلحات موضوعية: *BRAND name products, *CUSTOMER feedback
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8دورية
المؤلفون: Dalsace, Frédéric, Challagalla, Goutam
المصدر: Harvard Business Review. Mar/Apr2024, Vol. 102 Issue 2, p80-87. 8p. 2 Color Photographs, 1 Chart.
مصطلحات موضوعية: *SUSTAINABLE consumption, *GREEN marketing, *GREEN product advertising, *MARKETING, *CONSUMER behavior, *SUSTAINABLE procurement, *CUSTOMER relations, GREEN products
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9دورية أكاديمية
المؤلفون: Fuller, Rachel1 (AUTHOR) Rachel.fuller@marketingscience.info, Hogan, Samantha2 (AUTHOR), Pervan, Simon3 (AUTHOR)
المصدر: International Journal of Market Research. Jan2024, Vol. 66 Issue 1, p91-114. 24p.
مصطلحات موضوعية: *POINT-of-sale advertising, *BRAND name products, *INTERNATIONAL economic integration, *RATE of return, *MARKETING channels, *RESOURCE allocation
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10رسالة جامعية
المؤلفون: Cheikh Wafa, Jacky
المساهمون: University/Department: Universitat Rovira i Virgili. Departament d'Enginyeria Química
مرشدي الرسالة: Bengoa, Christophe José
المصدر: TDX (Tesis Doctorals en Xarxa)
مصطلحات موضوعية: fangs primaris, liqüefacció hidrotermal, productes d'alt valor, lodo primario, licuefacción hidrotermal, productos de alto valor, Primary sludge, Hydrothermal liquefaction, high-added value products, Enginyeria i arquitectura
وصف الملف: application/pdf
الوصول الحر: http://hdl.handle.net/10803/690586Test
