المؤلفون: Melzner, Johann (AUTHOR) jmelzner@miami.edu, Raghubir, Priya (AUTHOR)

المصدر: Journal of Marketing Research (JMR). Oct2023, Vol. 60 Issue 5, p932-949. 18p. 2 Diagrams, 2 Charts, 4 Graphs.

مصطلحات موضوعية: *BRAND personification, *CONSUMERS, *SHOPPING, *BRANDING (Marketing), TONE color (Music theory), ACOUSTICS

المؤلفون: Landgraf, Polina¹ (AUTHOR) ysk3we@virginia.edu, Stamatogiannakis, Antonios^1,2 (AUTHOR) antonios.stamatogiannakis@ie.edu, Yang, Haiyang³ (AUTHOR) haiyang.yang@jhu.edu

المصدر: International Journal of Research in Marketing. Jun2024, Vol. 41 Issue 2, p308-324. 17p.

مصطلحات موضوعية: *PRODUCT management, *BRAND personification, *BRAND evaluation, *BRANDING (Marketing), *CONSUMERS' reviews, *CRISIS management

المؤلفون: Schätzle, Julia¹ (AUTHOR), Lindenmeier, Jörg¹ (AUTHOR) joerg.lindenmeier@vwl.uni-freiburg.de, Saliterer, Iris¹ (AUTHOR), Liberatore, Florian² (AUTHOR)

المصدر: Journal of Nonprofit & Public Sector Marketing. Jul/Aug2024, Vol. 36 Issue 3, p299-321. 23p.

مصطلحات موضوعية: *BRAND personification, *MARKETING personnel, *EMPLOYER branding (Marketing), *NONPROFIT organizations, CONFIRMATORY factor analysis, EXPLORATORY factor analysis

المؤلفون: FAJCZAK-KOWALSKA, Anita¹ anita.fajczak-kowalska@p.lodz.pl, WOJTASZCZYK, Katarzyna² katarzyna.wojtaszczyk@uni.lodz.pl

المصدر: Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie. 2024, Issue 195, p87-105. 19p.

مصطلحات موضوعية: *BRAND personification, *EMPLOYER branding (Marketing), *EMPLOYEE loyalty, SCALING (Social sciences), LITERATURE reviews, RESEARCH personnel, POLISH language

مصطلحات جغرافية: POLAND

المؤلفون: Azimi, Mohammad¹ (AUTHOR), Sadeghvaziri, Faraz¹ (AUTHOR) Vaziri@khu.ac.ir, Ghaderi, Zahed² (AUTHOR), Michael Hall, Collin^3,4,5,6,7,8 (AUTHOR)

المصدر: Journal of Hospitality Marketing & Management. May/Jun2024, Vol. 33 Issue 4, p443-469. 27p.

مصطلحات موضوعية: *BRAND personification, *EMPLOYER branding (Marketing), *SOCIAL responsibility of business, *HUMAN resources departments, *PERSONNEL management, *HOSPITALITY industry personnel, *HOSPITALITY industry

مصطلحات جغرافية: IRAN, TEHRAN (Iran)

المؤلفون: Bargoni, Augusto^1,2 (AUTHOR), Giachino, Chiara¹ (AUTHOR), Gutuleac, Rada¹ (AUTHOR) rada.gutuleac@unito.it, Streimikiene, Dalia³ (AUTHOR)

المصدر: Psychology & Marketing. May2024, Vol. 41 Issue 5, p1115-1132. 18p.

مصطلحات موضوعية: *BRAND personification, *CONSUMER behavior, *INFLUENCER marketing, *CUSTOMER experience, *MARKETING & psychology, SELF-congruence

المؤلفون: Khan, Mumtaz Muhammad¹ (AUTHOR), Ishaq, Muhammad Ishtiaq^2,3 (AUTHOR) ishaq.muhammadishtiaq@gmail.com, Iqbal, Muazma¹ (AUTHOR), Raza, Ali⁴ (AUTHOR)

المصدر: International Journal of Consumer Studies. Mar2024, Vol. 48 Issue 2, p1-20. 20p.

مصطلحات موضوعية: *BRAND personification, *CONSUMPTION (Economics), *CONSUMER preferences, SELF-esteem, PSYCHOLOGICAL factors, STRUCTURAL equation modeling

مصطلحات جغرافية: PAKISTAN

المؤلفون: Güzel, Özlem¹ (AUTHOR), Ünal, Caner² (AUTHOR) caner.unal@antalya.edu.tr, Şahin, İlker¹ (AUTHOR)

المصدر: Journal of Quality Assurance in Hospitality & Tourism. 2024, Vol. 25 Issue 2, p239-268. 30p.

مصطلحات موضوعية: *PLACE marketing, *BRAND personification, *BRAND image, SATISFACTION, PATH analysis (Statistics), TOURIST attractions

مصطلحات جغرافية: ANTALYA (Turkey), TURKEY

المؤلفون: Wenxin Wang¹ bn18w4w@leeds.ac.uk, Heinberg, Martin¹, Eisend, Martin²

المصدر: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p844-848. 5p.

مصطلحات موضوعية: *BRAND personification, *BUSINESS planning, *CORPORATE culture, *BRAND name products, META-analysis

المؤلفون: Biswas, Firoj¹ (AUTHOR) biswasfiroj2@gmail.com

المصدر: Journal of Asian & African Studies (Sage Publications, Ltd.). Jun2024, Vol. 59 Issue 4, p1173-1192. 20p.

مصطلحات موضوعية: *BRAND personification, *VOTING, *POLITICAL campaigns, *FAME, *POLITICAL endorsements, *ACTRESSES

مصطلحات جغرافية: KOLKATA (India)