المؤلفون: Aw, Eugene Cheng-Xi¹ (AUTHOR), Labrecque, Lauren I.² (AUTHOR)

المصدر: Journal of Advertising. Jun/Jul2023, Vol. 52 Issue 3, p387-405. 19p. 2 Color Photographs, 3 Diagrams, 3 Graphs.

مصطلحات موضوعية: *ADVERTISING endorsements, *BRAND loyalty, *BRAND image, *BRAND name products, *BRANDING (Marketing), PARASOCIAL relationships

المؤلفون: Lutz, Sarah¹ (AUTHOR), Schneider, Frank M^2,3 (AUTHOR) f.m.schneider@uva.nl, Reich, Sabine⁴ (AUTHOR), Schimmel, Michelle⁵ (AUTHOR), Oechler, Hannah⁵ (AUTHOR), Beinlich, Laura⁵ (AUTHOR)

المصدر: Human Communication Research. Jul2024, Vol. 50 Issue 3, p338-353. 16p.

مصطلحات موضوعية: EMOTION regulation, PARASOCIAL relationships, WELL-being, INDIVIDUAL needs, SURROGATE mothers, SOCIAL marginality

المؤلفون: Meng, Bo¹, Zhang, Jiena¹, Choi, Kyuhwan² kwchoi@dau.ac.kr

المصدر: International Journal of Tourism Research. May/Jun2024, Vol. 26 Issue 3, p1-13. 13p.

مصطلحات موضوعية: *TOURISM, *RESEARCH, PARASOCIAL relationships, SOCIAL media, TRUST

المؤلفون: Kassing, Jeffrey W.

المصدر: International Journal of Sport Communication; Jun2024, Vol. 17 Issue 2, p113-122, 10p

مصطلحات موضوعية: PARASOCIAL relationships, SOCCER teams, SOCIAL media, SPORTS, FANS (Persons), TELEVISION programs

مصطلحات جغرافية: RICHMOND (Va.)

المؤلفون: Horng, Jeou-Shyan¹ (AUTHOR), Liu, Chih-Hsing^2,3 (AUTHOR), Chou, Sheng-Fang⁴ (AUTHOR), Yu, Tai-Yi⁵ (AUTHOR), Hu, Da-Chian² (AUTHOR) 894560241@gms.tku.edu.tw

المصدر: Journal of Hospitality Marketing & Management. Aug/Sep2024, Vol. 33 Issue 6, p735-762. 28p.

مصطلحات موضوعية: *INFLUENCER marketing, *SOCIAL marketing, *SUSTAINABLE consumption, *CONSUMER behavior, PARASOCIAL relationships, HOTEL marketing, STRUCTURAL equation modeling

المؤلفون: Carter, Alexander Edward¹ aecarter1@butler.edu, Hoy, Mariea Grubbs²

المصدر: Journal of Interactive Advertising. 2024, Vol. 24 Issue 2, p127-142. 16p.

مصطلحات موضوعية: *COVID-19 pandemic, *MONETIZATION, STRATEGIC communication, PARASOCIAL relationships, VIDEO games

مصطلحات جغرافية: AMERICA

المؤلفون: Mizukoshi, Kosuke¹ (AUTHOR) mizukoshi-kosuke@tmu.ac.jp

المصدر: Journal of Current Issues & Research in Advertising (Routledge). 2024, Vol. 45 Issue 2, p179-195. 17p.

مصطلحات موضوعية: *CORPORATE accounting, *SOCIAL accounting, *CONSUMERS, *HOUSE brands, *CORPORATE image, PARASOCIAL relationships

المؤلفون: Gao, Ying¹ (AUTHOR), Yuan, Shaofeng² (AUTHOR) shaofeng.yuan@lnu.edu.cn, Lei, Xue^2,3 (AUTHOR) leixue@zufe.edu.cn

المصدر: Current Psychology. Mar2024, Vol. 43 Issue 12, p11080-11091. 12p.

مصطلحات موضوعية: *CONSUMERS, INTENTION, PARASOCIAL relationships, FEMALES, MALES, LIPSTICK

مصطلحات جغرافية: CHINA

المؤلفون: Sedmak, Ana^1,2 (AUTHOR) ana.sedmak@cirius-vipava.si, Svetina, Matija² (AUTHOR)

المصدر: Current Psychology. Feb2024, Vol. 43 Issue 7, p6167-6179. 13p.

مصطلحات موضوعية: PARASOCIAL relationships, ADOLESCENT psychology, TEENAGERS, SOCIAL context, WORLDVIEW, GROUNDED theory, SPORTS spectators

المؤلفون: Williams, Joshua L.¹ jlwilliams@georgiasouthern.edu, Locker Jr., Lawrence¹, Roberts, Jonathan E.¹, Abernathy, Breanna¹, Johnson, Alexis¹, Mahoney, Matthew¹

المصدر: North American Journal of Psychology. 2024, Vol. 26 Issue 1, p231-236. 6p.

مصطلحات موضوعية: PARASOCIAL relationships, MULTIDIMENSIONAL scaling, ATTITUDE (Psychology), FAME, CELEBRITIES