دورية أكاديمية
Firm Positionality and Strategic Communication:Analyzing the Value of Informativeness for Managers
| العنوان: | Firm Positionality and Strategic Communication:Analyzing the Value of Informativeness for Managers |
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| المؤلفون: | Li, Xiao Lin, Awan, Tahir Mumtaz, Mughal, Farooq |
| المصدر: | Li , X L , Awan , T M & Mughal , F 2023 , ' Firm Positionality and Strategic Communication : Analyzing the Value of Informativeness for Managers ' , Journal of General Management . https://doi.org/10.1177/03063070231188809Test |
| سنة النشر: | 2023 |
| مصطلحات موضوعية: | brand value, firm positionality, price informativeness, stock synchronicity, strategic communication, /dk/atira/pure/subjectarea/asjc/1400/1401, name=Business, Management and Accounting (miscellaneous), /dk/atira/pure/subjectarea/asjc/1400/1408, name=Strategy and Management |
| الوصف: | This study explored the moderating effects of price informativeness on the relationship between brand value and firm positionality. We argued that major effects for price informativeness are not confined to its direct effects on a firm’s market position or value, but in its moderating effects on brand-firm relationship. At the same time, the analysis confirmed that price informativeness can negatively moderate brand value’s influence on firm positionality. This study has significant implications for firms to strategically position and implement their communication strategies in a better way as to rapidly respond to fluctuations in the firm’s positionality. |
| نوع الوثيقة: | article in journal/newspaper |
| وصف الملف: | application/pdf |
| اللغة: | English |
| العلاقة: | https://researchportal.bath.ac.uk/en/publications/01795285-693d-41d2-812c-ca88870c8a3fTest |
| DOI: | 10.1177/03063070231188809 |
| الإتاحة: | https://doi.org/10.1177/03063070231188809Test https://researchportal.bath.ac.uk/en/publications/01795285-693d-41d2-812c-ca88870c8a3fTest https://purehost.bath.ac.uk/ws/files/286741958/GEM_22_0245_Proof_hi.pdfTest http://www.scopus.com/inward/record.url?scp=85166557168&partnerID=8YFLogxKTest |
| حقوق: | info:eu-repo/semantics/openAccess |
| رقم الانضمام: | edsbas.570DB8DD |
| قاعدة البيانات: | BASE |
| DOI: | 10.1177/03063070231188809 |
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