التفاصيل البيبلوغرافية
| العنوان: |
Hacking Our Way to Innovation. |
| المؤلفون: |
Couto, Agustin, Gould, Kelsye, Taralli, Gian, Wisdom, Jason |
| المصدر: |
Developing Leaders; 2024, Issue 43, p68-87, 20p, 5 Color Photographs, 3 Black and White Photographs, 1 Cartoon or Caricature |
| مصطلحات موضوعية: |
COMPUTER hacking, CUSTOMER relations, BUSINESS networks, CONSUMER psychology, HISTORY of technology, TEAM building |
| الشركة/الكيان: |
META Platforms Inc. |
| مستخلص: |
Facebook implemented a program called Innovation Hacking to drive systemic transformation and innovation within the company. The program aimed to shift the focus from tactical and transactional relationships with clients to strategic and consultative partnerships. Through a three-phase approach, the program helped Facebook teams understand client perspectives, identify meaningful challenges, and create innovative solutions. The program was piloted with two different types of clients, validating the hypotheses that clients and Facebook teams were open to new ways of working and that cross-functional collaboration was valuable. The program resulted in both short- and long-term outcomes and had the potential to unlock additional revenue for the company. This article discusses Facebook's Innovation Hacking program, which aims to foster collaboration and innovation among its clients. The program involves cross-functional teams working together to address specific challenges faced by the clients. The article emphasizes the importance of identifying the right customers and problems to ensure the best use of resources. It also highlights the value of leveraging existing trust and working as an enterprise team to add value and solve strategic challenges. The program has been successful in generating positive results for both Facebook and its clients. [Extracted from the article] |
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| قاعدة البيانات: |
Complementary Index |
