المؤلفون: Odysseas Garganas

المصدر: Journalism and Media, Vol 5, Iss 2, Pp 749-765 (2024)

مصطلحات موضوعية: digital video advertising, social media, broadcasting media, streaming platforms, YouTube, advertainment, Journalism. The periodical press, etc., PN4699-5650, Communication. Mass media, P87-96

وصف الملف: electronic resource

العلاقة: https://www.mdpi.com/2673-5172/5/2/49Test; https://doaj.org/toc/2673-5172Test

الوصول الحر: https://doaj.org/article/50cbac40733e4f1caae474a7e8736d2bTest

المؤلفون: Akbar, Mochamad Diar, Sisilia, Kristina

المصدر: Jurnal Ekonomi Efektif; Vol. 6 No. 2 (2024): JURNAL EKONOMI EFEKTIF; 243-250 ; 2622-9935 ; 2622-8882

مصطلحات موضوعية: Video Advertising, Keputusan Pembelian, Analisis Regresi

وصف الملف: application/pdf

العلاقة: https://openjournal.unpam.ac.id/index.php/JEE/article/view/37335/17237Test; https://openjournal.unpam.ac.id/index.php/JEE/article/view/37335Test

الإتاحة: https://openjournal.unpam.ac.id/index.php/JEE/article/view/37335Test

المؤلفون: Banerjee, Snehasish, Pal, Anjan

المصدر: Internet Research, 2022, Vol. 33, Issue 1, pp. 39-56.

الوصول الحر: http://www.emeraldinsight.com/doi/10.1108/INTR-06-2021-0377Test

المؤلفون: Sivathanu, Brijesh, Pillai, Rajasshrie, Metri, Bhimaraya

المصدر: International Journal of Retail & Distribution Management, 2022, Vol. 51, Issue 1, pp. 124-145.

الوصول الحر: http://www.emeraldinsight.com/doi/10.1108/IJRDM-12-2021-0583Test

المؤلفون: Wooley, Brooke, Bellman, Steven, Hartnett, Nicole, Rask, Amy, Varan, Duane

المصدر: European Journal of Marketing, 2022, Vol. 56, Issue 13, pp. 137-166.

الوصول الحر: http://www.emeraldinsight.com/doi/10.1108/EJM-10-2020-0764Test

المؤلفون: Michail Vafeias, Konstantinos Dermenoudis, Nektarios Sartzetakis

مصطلحات موضوعية: Digital Advertising, Video Advertising, Blockchain, B2B Marketing

العلاقة: https://zenodo.org/record/8214912Test; https://doi.org/10.5281/zenodo.8214912Test; oai:zenodo.org:8214912

الإتاحة: https://doi.org/10.5281/zenodo.8214912Test
https://doi.org/10.5281/zenodo.8214911Test
https://zenodo.org/record/8214912Test

المؤلفون: Lindstädt-Dreusicke, Nadine, Theobald, Elke, Budzinski, Oliver, Noskova, Victoriia

المساهمون: Gundlach, Hardy, Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft e.V.

المصدر: Internet-Intermediäre und virtuelle Plattformen medienökonomisch betrachtet: Proceedings zur Jahrestagung der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft 2021, Hamburg, 43-54, Jahrestagung der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft "Internet-Intermediäre und virtuelle Plattformen medienökonomisch betrachtet"

مصطلحات موضوعية: Wirtschaft, Publizistische Medien, Journalismus,Verlagswesen, Economics, News media, journalism, publishing, Bewegtbildwerbung, Videowerbung, klassisches TV, lineares TV, Video-Plattformen, Werbebudget, Video advertising, digital video platforms, traditional TV, advertising spending behavior, Broadcasting, Telecommunication, Interactive, electronic Media, Marketing, Rundfunk, Telekommunikation, interaktive, elektronische Medien, Digitale Medien, Werbung, Soziale Medien, Budget, Video, Website, Internet, Fernsehen, website, budget, social media, video, marketing, television, advertising, digital media

العلاقة: 79528

الوصول الحر: https://www.ssoar.info/ssoar/handle/document/78178Test

المؤلفون: Shelkovyi Sergei

المصدر: 12-18

مصطلحات موضوعية: video advertising, targeting, conversion, online stores, products

العلاقة: https://zenodo.org/record/8387708Test; https://doi.org/10.5281/zenodo.8387708Test; oai:zenodo.org:8387708

الإتاحة: https://doi.org/10.5281/zenodo.8387708Test
https://doi.org/10.5281/zenodo.8387707Test
https://zenodo.org/record/8387708Test

المؤلفون: Assoc. Prof. Dr. Pham Van Tuan, Le Anh Chan, Dinh Tran Ngoc Huy, Nguyen Quang Anh, Pham Chau Giang, Nguyen Quynh Trang, Nguyen Phuong Uyen

المساهمون: Assoc. Prof. Dr. Pham Van Tuan

المصدر: Asian Journal of Applied Science and Technology (AJAST) 7(1) 01-18

مصطلحات موضوعية: Gen Z, Purchase intention, Short-form video advertising, Social media

العلاقة: https://zenodo.org/record/7846026Test; https://doi.org/10.38177/ajast.2023.7101Test; oai:zenodo.org:7846026

الإتاحة: https://doi.org/10.38177/ajast.2023.7101Test
https://zenodo.org/record/7846026Test

المؤلفون: Pham Van Tuan, Le Anh Chan, Dinh Tran Ngoc Huy, Nguyen Quang Anh, Nguyen Quynh Trang, Pham Chau Gian, Nguyen Phuong Uye

المساهمون: Pham Van Tuan

المصدر: Middle East Journal of Applied Science & Technology (MEJAST 6(1) 42-59

مصطلحات موضوعية: Gen Z, Purchase intention, Short-form video advertising, Social media

العلاقة: https://zenodo.org/record/7902600Test; https://doi.org/10.46431/MEJAST.2023.6105Test; oai:zenodo.org:7902600

الإتاحة: https://doi.org/10.46431/MEJAST.2023.6105Test
https://zenodo.org/record/7902600Test