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1دورية أكاديمية
المؤلفون: R. Lee, J. Murphy, T. Tezinde, KLOBAS, JANE
المساهمون: R., Lee, J., Murphy, Klobas, Jane, T., Tezinde
مصطلحات موضوعية: National branding, ethnocentrism, value-expressivene, social identitie, customer loyalty, African consumers
وصف الملف: STAMPA
العلاقة: info:eu-repo/semantics/altIdentifier/wos/WOS:000283610900006; volume:27; issue:4; firstpage:450; lastpage:465; journal:INTERNATIONAL MARKETING REVIEW; http://hdl.handle.net/11565/3714772Test; info:eu-repo/semantics/altIdentifier/scopus/2-s2.0-77954405744
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المؤلفون: Jane Klobas, Jamie Murphy, T. Tezinde, Richard Lee
المساهمون: Lee, Richard Yee Meng, Klobas, Jane, Tezinde, Tito, Murphy, Jamie
مصطلحات موضوعية: National brand, consumer behaviour, National branding, social identities, mozambique, brands, value-expressiveness, Economics, Nation branding, ethnocentrism, customer loyalty, African consumers, Brand equity, Business and International Management, country of origin, Consumer behaviour, Marketing, Ethnocentrism, Brand preference, business.industry, Consumer ethnocentrism, Advertising, Brand management, business, Social psychology
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7d61eec262d8e1591e487756822fe0d6Test
http://hdl.handle.net/11565/3714772Test
