-
1دورية أكاديمية
المؤلفون: Jean M. Brechman, Duane Varan, Brooke Wooley, Steven Bellman
المصدر: Frontiers in Communication, Vol 9 (2024)
مصطلحات موضوعية: synced advertising, social media, mobile, size, timing, experiment, Communication. Mass media, P87-96
وصف الملف: electronic resource
العلاقة: https://www.frontiersin.org/articles/10.3389/fcomm.2024.1343315/fullTest; https://doaj.org/toc/2297-900XTest
-
2دورية أكاديمية
المؤلفون: Deryn L Alpers, Faith M Walker, Andrea C Taylor, Paul Sunnucks, Steven Bellman, Birgita D Hansen, William B Sherwin
المصدر: PLoS ONE, Vol 11, Iss 10, p e0162789 (2016)
وصف الملف: electronic resource
العلاقة: http://europepmc.org/articles/PMC5061365?pdf=renderTest; https://doaj.org/toc/1932-6203Test
-
3
المؤلفون: Jean M. Brechman, Duane Varan, Brooke Wooley, Steven Bellman
مصطلحات موضوعية: Language, Health Counselling, Health Promotion, Comparative Language Studies, Communication and Culture not elsewhere classified, Communication Studies, International and Development Communication, Organisational, Interpersonal and Intercultural Communication, synced advertising, social media, mobile, size, timing, experiment
الإتاحة: https://doi.org/10.3389/fcomm.2024.1343315.s001Test
https://figshare.com/articles/dataset/Data_Sheet_1_Synced_ads_effects_of_mobile_ad_size_and_timing_pdf/25468351Test -
4
المؤلفون: Brooke Wooley, Steven Bellman, Nicole Hartnett, Amy Rask, Duane Varan
المساهمون: Wooley, Brooke, Bellman, Steven, Hartnett, Nicole, Rask, Amy, Varan, Duane
المصدر: European Journal of Marketing. 56:137-166
مصطلحات موضوعية: eye-tracking, Marketing, dynamic human-centric communication systems theory, visual attention, salience, video advertising, television advertising
-
5
المؤلفون: David Corkindale, Steven Bellman, Michael R. Neale
المساهمون: Corkindale, David, Neale, Michael, Bellman, Steven
المصدر: Journal of Advertising. 52:75-93
مصطلحات موضوعية: Marketing, product placements, IMC, Communication, tv programs, Advertising, Product placement, integrated marketing communications, Business and International Management, Psychology, Integrated marketing communications
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::43fb41ea26f7aad0a439bf578424cd70Test
https://doi.org/10.1080/00913367.2021.1981500Test -
6دورية أكاديمية
المصدر: Heliyon, Vol 4, Iss 12, Pp e01041- (2018)
مصطلحات موضوعية: Business, Information science, Psychology, Sociology, Science (General), Q1-390, Social sciences (General), H1-99
العلاقة: http://www.sciencedirect.com/science/article/pii/S2405844018359929Test; https://doaj.org/toc/2405-8440Test; https://doaj.org/article/287584dd2370419fbb6bc6ffc4d4d5bcTest
الإتاحة: https://doi.org/10.1016/j.heliyon.2018.e01041Test
https://doaj.org/article/287584dd2370419fbb6bc6ffc4d4d5bcTest -
7
المؤلفون: Virginia Beal, Steven Bellman, Brooke Wooley, Duane Varan
المساهمون: Bellman, Steven, Beal, Virginia, Wooley, Brooke, Varan, Duane
المصدر: Journal of Business Research. 120:103-113
مصطلحات موضوعية: Marketing, lab experiments, Recall, Computer science, media, 05 social sciences, effectiveness, viewing time, Advertising, Cross media, Online video, Weighting, Interval (music), Lower threshold, 0502 economics and business, Video advertising, 050211 marketing, Metric (unit), advertising, 050203 business & management
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4ba7c1bc92297e666e096ec26e3a9d2dTest
https://doi.org/10.1016/j.jbusres.2020.07.034Test -
8
المؤلفون: Steven Bellman, Carl Driesener, Zachary William Anesbury, Bill Page, Byron Sharp
المساهمون: Anesbury, Zachary W, Bellman, Steven, Driesener, Carl, Page, Bill, Sharp, Byron
مصطلحات موضوعية: Marketing, Economics and Econometrics, consumer age, 05 social sciences, segmentation, Advertising, panel data, market share, 0502 economics and business, General Earth and Planetary Sciences, ComputingMilieux_COMPUTERSANDSOCIETY, 050211 marketing, Business, Market share, 050203 business & management, ComputingMilieux_MISCELLANEOUS, growth and decline, General Environmental Science, Panel data
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f59f4065148ea932d8a73957b8076c45Test
https://hdl.handle.net/11541.2/147445Test -
9
المؤلفون: Byron Sharp, Bill Page, Carl Driesener, Steven Bellman, Zachary William Anesbury
المساهمون: Anesbury, Zachary William, Page, Bill, Driesener, Carl Barrie, Bellman, Steven, Sharp, Byron
المصدر: Journal of Marketing Management. 36:1591-1610
مصطلحات موضوعية: Marketing, Computer science, Strategy and Management, media, segmentation, 05 social sciences, Sainsbury Normal Method, Advertising, Net (mathematics), Sainsbury Weighted Method, reach, 0502 economics and business, 050211 marketing, 050203 business & management
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c0a5d52de0c705a27e704f6eb4d81a82Test
https://doi.org/10.1080/0267257x.2020.1794933Test -
10
المساهمون: Simmonds, Lucy, Bogomolova, Svetlana, Kennedy, Rachel, Nenycz-Thiel, Magda, Bellman, Steven
المصدر: Psychology & Marketing. 37:1057-1067
مصطلحات موضوعية: Marketing, biometrics, sensory marketing, genetic structures, Biometrics, education, Sensory marketing, video advertising, attention, memory, Human–computer interaction, multisensory cues, Audio visual, Video advertising, Psychology, Sensory cue, audio-visual, Applied Psychology
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9d06722d6a469f010f0c9b2894703526Test
https://doi.org/10.1002/mar.21357Test