المؤلفون: He, Sharlene (AUTHOR) sharlene.he@concordia.ca, Sternthal, Brian (AUTHOR)

المصدر: Journal of Consumer Research. Jun2023, Vol. 50 Issue 1, p211-232. 22p. 3 Color Photographs, 1 Diagram, 1 Chart, 3 Graphs.

مصطلحات موضوعية: *CONSUMER research, *CONSUMER behavior, *PRODUCT attributes, *CONSUMER preferences, *DECISION making

المؤلفون: Gal, David, Sternthal, Brian, Calder, Bobby J.

المصدر: Behavioral and Brain Sciences ; volume 47 ; ISSN 0140-525X 1469-1825

مصطلحات موضوعية: Behavioral Neuroscience, Physiology, Neuropsychology and Physiological Psychology

الإتاحة: https://doi.org/10.1017/s0140525x23002261Test
https://www.cambridge.org/core/services/aop-cambridge-core/content/view/S0140525X23002261Test

المؤلفون: Sternthal, Brian, Malaviya, Prashant

المصدر: Kellogg School of Management Cases, 2018, pp. 1-11.

الوصول الحر: http://www.emeraldinsight.com/doi/10.1108/case.kellogg.2021.000056Test

المؤلفون: Tybout, Alice, Sternthal, Brian

المصدر: Journal of Consumer Psychology, 2001 Jan 01. 10(1/2), 5-10.

الوصول الحر: https://www.jstor.org/stable/1480447Test

المؤلفون: Calder, Bobby J., He, Sharlene, Sternthal, Brian

المصدر: Journal of Business Research ; volume 161, page 113758 ; ISSN 0148-2963

مصطلحات موضوعية: Marketing

الإتاحة: https://doi.org/10.1016/j.jbusres.2023.113758Test
https://api.elsevier.com/content/article/PII:S0148296323001169?httpAccept=text/xmlTest
https://api.elsevier.com/content/article/PII:S0148296323001169?httpAccept=text/plainTest

المؤلفون: Malaviya, Prashant, Sternthal, Brian

المصدر: Journal of Consumer Psychology, 1997 Jan 01. 6(3), 233-255.

الوصول الحر: https://www.jstor.org/stable/1480322Test

المؤلفون: Malaviya, Prashant, Kisielius, Jolita, Sternthal, Brian

المصدر: Journal of Marketing Research, 1996 Nov 01. 33(4), 410-421.

الوصول الحر: https://www.jstor.org/stable/3152212Test

المؤلفون: Maheswaran, Durairaj, Sternthal, Brian, Gürhan, Zeynep

المصدر: Journal of Consumer Psychology, 1996 Jan 01. 5(2), 115-133.

الوصول الحر: https://www.jstor.org/stable/1480603Test

المؤلفون: Gal, David, Calder, Bobby J., Sternthal, Brian

الإتاحة: https://doi.org/10.31234/osf.io/b9x5hTest

المؤلفون: Gal, David, Sternthal, Brian, Calder, Bobby J.

الإتاحة: https://doi.org/10.31234/osf.io/pgzfmTest