المؤلفون: Spann Martin, Molitor Dominik, Daurer Stephan

المصدر: GfK Marketing Intelligence Review, Vol 8, Iss 2, Pp 30-37 (2016)

مصطلحات موضوعية: Location Data, Location Intelligence, Decision Support Systems, Mobile Targeting, Mobile Analytics, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

العلاقة: http://www.degruyter.com/view/j/gfkmir.2016.8.issue-2/gfkmir-2016-0013/gfkmir-2016-0013.xml?format=INTTest; https://doaj.org/toc/1865-5866Test

الوصول الحر: https://doaj.org/article/1ebd97309ecf4af78a8026905325ae09Test

المؤلفون: Wlömert, Nils, Papies, Dominik, Clement, Michel, Spann, Martin

المصدر: Wlömert , N , Papies , D , Clement , M & Spann , M 2024 , ' Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube ' , Marketing Science , vol. 43 , no. 1 , pp. 1-12 . https://doi.org/10.1287/mksc.2022.0080Test

العلاقة: https://research.wu.ac.at/de/publications/74313db7-b795-4813-b04f-4d083bcb49b6Test

الإتاحة: https://doi.org/10.1287/mksc.2022.0080Test
https://research.wu.ac.at/de/publications/74313db7-b795-4813-b04f-4d083bcb49b6Test

المؤلفون: Gabel, Sebastian, Molitor, Dominik, Spann, Martin

المصدر: Gabel , S , Molitor , D & Spann , M 2024 , ' The Effect of an Ad Ban on Retailer Sales : Insights from a Natural Experiment ' , Marketing Science . https://doi.org/10.1287/mksc.2023.0019Test

مصطلحات موضوعية: /dk/atira/pure/keywords/researchprograms/AFL000700/RSMMKT, name=RSM MKT, /dk/atira/pure/sustainabledevelopmentgoals/climate_action, name=SDG 13 - Climate Action

العلاقة: https://pure.eur.nl/en/publications/7c9d7894-6f7c-465e-a692-f3b4bfcd880aTest

الإتاحة: https://doi.org/10.1287/mksc.2023.0019Test
https://pure.eur.nl/en/publications/7c9d7894-6f7c-465e-a692-f3b4bfcd880aTest

المؤلفون: Harter, Alice, Stich, Lucas, Spann, Martin

المصدر: Journal of Service Research ; ISSN 1094-6705 1552-7379

مصطلحات موضوعية: Organizational Behavior and Human Resource Management, Sociology and Political Science, Information Systems

الإتاحة: https://doi.org/10.1177/10946705241236961Test

المؤلفون: Spann, Martin, Bertini, Marco, Koenigsberg, Oded, Zeithammer, Robert, Aparicio, Diego, Yuxin Chen, Fantini, Fabrizio, Ginger Zhe Jin, Morwitz, Vicki, Leszczyc, Peter Popkowski, Vitorino, Maria Ana, Williams, Gizem Yalcin, Hyesung Yoo

المصدر: NBER Working Papers; Jun2024, Issue 32508-32589, p1-60, 61p

المؤلفون: Pfaff, Alexander, Spann, Martin

مصطلحات موضوعية: ddc:650, augmented reality, field study, perceptual salience, processing fluency, product design uniqueness, product evaluation context, product quality

العلاقة: Journal: Psychology & Marketing; Volume: 40; Year: 2023; Issue: 11; Pages: 2413-2427; Hoboken, NJ: Wiley; https://hdl.handle.net/10419/288079Test

الإتاحة: https://doi.org/10.1002/mar.21874Test
https://hdl.handle.net/10419/288079Test

المؤلفون: Wlömert, Nils, Papies, Dominik, Clement, Michel, Spann, Martin

المصدر: Wlömert , N , Papies , D , Clement , M & Spann , M 2023 , ' Rejoinder: User-Generated Content Availability and Platform Regulation ' , Marketing Science . https://doi.org/10.1287/mksc.2023.0369Test

العلاقة: https://research.wu.ac.at/de/publications/1f15c81c-7519-45cf-b93f-5e3946eb5843Test

الإتاحة: https://doi.org/10.1287/mksc.2023.0369Test
https://research.wu.ac.at/de/publications/1f15c81c-7519-45cf-b93f-5e3946eb5843Test

المؤلفون: Back, Camila, Morana, Stefan, Spann, Martin

المساهمون: Deutsche Forschungsgemeinschaft

المصدر: Journal of Behavioral and Experimental Economics ; volume 103, page 101984 ; ISSN 2214-8043

الإتاحة: https://doi.org/10.1016/j.socec.2023.101984Test
https://api.elsevier.com/content/article/PII:S2214804323000101?httpAccept=text/xmlTest
https://api.elsevier.com/content/article/PII:S2214804323000101?httpAccept=text/plainTest

المؤلفون: Schuster, Emanuel, Spann, Martin

المصدر: Journal of Business Research

مصطلحات موضوعية: Institut für Electronic Commerce und Digitale Märkte, ddc:330

وصف الملف: application/pdf

العلاقة: Schuster, Emanuel und Spann, Martin ORCID logoorcid:0000-0003-4645-3913 (2024): Pay today, or delay the pay: Consumer preference for double flat-rate pricing plans. In: Journal of Business Research, Bd. 182, 114804 [PDF, 2MB]; https://epub.ub.uni-muenchen.de/118407/1/Schuster_Spann_JBR2024.pdfTest; http://nbn-resolving.de/urn:nbn:de:bvb:19-epub-118407-0Test; https://epub.ub.uni-muenchen.de/118407Test/

الإتاحة: https://doi.org/10.1016/j.jbusres.2024.114804Test
https://epub.ub.uni-muenchen.de/118407/1/Schuster_Spann_JBR2024.pdfTest
https://epub.ub.uni-muenchen.de/118407Test/
http://nbn-resolving.de/urn:nbn:de:bvb:19-epub-118407-0Test

المؤلفون: Gabel, Sebastian, Molitor, Dominik, Spann, Martin

المصدر: Marketing Science

مصطلحات موضوعية: Institut für Electronic Commerce und Digitale Märkte, ddc:330

وصف الملف: application/pdf

العلاقة: Gabel, Sebastian; Molitor, Dominik und Spann, Martin ORCID logoorcid:0000-0003-4645-3913 (2024): Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment. In: Marketing Science [Forthcoming] [PDF, 1MB]; https://epub.ub.uni-muenchen.de/117020/1/gabel-et-al-2024-frontiers-the-effect-of-an-ad-ban-on-retailer-sales-insights-from-a-natural-experiment.pdfTest; http://nbn-resolving.de/urn:nbn:de:bvb:19-epub-117020-5Test; https://epub.ub.uni-muenchen.de/117020Test/

الإتاحة: https://doi.org/10.1287/mksc.2023.0019Test
https://epub.ub.uni-muenchen.de/117020/1/gabel-et-al-2024-frontiers-the-effect-of-an-ad-ban-on-retailer-sales-insights-from-a-natural-experiment.pdfTest
https://epub.ub.uni-muenchen.de/117020Test/
http://nbn-resolving.de/urn:nbn:de:bvb:19-epub-117020-5Test