يعرض 1 - 10 نتائج من 71 نتيجة بحث عن '"Spais, George S."', وقت الاستعلام: 0.81s تنقيح النتائج
  1. 1
    دورية أكاديمية
    Are Gamification and Consumer Happiness the Links Between Gourmet Food Packaging Design and Mobile Points of Sales?

    المؤلفون: Moutzala, Ioanna1 (AUTHOR), Spais, George S.1 (AUTHOR) spais.georgios@ac.eap.gr

    المصدر: Journal of Promotion Management. Mar2024, p1-43. 43p. 7 Illustrations, 2 Charts.


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  2. 2
    دورية أكاديمية
    An Investigation of Technology Avoidance Effect into Higher Education Environments: Some Empirical Evidence of Marketing Students' Background and Their Use of Personal Computers Outside the Academic Culture

    المؤلفون: Spais, George S., Vasileiou, Konstantinos Z.

    المصدر: International Electronic Journal for Leadership in Learning. 2008 12(2).

    تمت مراجعته من قبل الزملاء: Y

    Page Count: 14

    الواصفات: Student Attitudes, Job Performance, Intention, Computers, Marketing, Educational Environment, Higher Education, Statistical Analysis, Information Technology, Internet, Correlation

    الوصول الحر: http://iejll.synergiesprairies.ca/iejll/index.php/iejll/article/view/546/208Test

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  3. 3
    دورية أكاديمية
    Case Studies in the Field of Marketing Education: Learner Impact, Case Performance, and Cost Efficiency

    المؤلفون: Spais, George S.

    المصدر: International Electronic Journal for Leadership in Learning. 2005 9(9).

    تمت مراجعته من قبل الزملاء: Y

    Page Count: 10

    الواصفات: Program Effectiveness, Business Administration Education, Case Studies, Educational Methods, Educational Objectives, Marketing, Cost Effectiveness, Program Design, Learner Engagement, Learning Processes, Outcome Measures, Productivity, Evaluation Methods, Performance Based Assessment, Measurement Objectives, Measurement Techniques, Questionnaires, Vocational Education, Models, Program Evaluation

    الوصول الحر: http://ijll.synergiesprairies.ca/iejll/index.php/ijll/article/view/409/71Test

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  4. 4
    دورية أكاديمية
    A Proposed Framework of Market-Oriented Ethnography (MOE) Approach to Study Co-Creation of Content Through Product Storytelling.

    المؤلفون: Bansal, Amrita1 (AUTHOR), Spais, George S.2 (AUTHOR), Jain, Varsha3 (AUTHOR)

    المصدر: Journal of Promotion Management. Jan2023, Vol. 29 Issue 1, p1-26. 26p. 1 Diagram, 2 Charts.

    مصطلحات موضوعية: *CUSTOMER cocreation, *VALUE creation, *CONSUMER goods, *CONSUMERS, STORYTELLING, ETHNOLOGY


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  5. 5
    كتاب
    Sponsorship Research: Drawing on the Past to Shape the Future of Sponsorship

    المؤلفون: Johnston, Margaret A., Spais, George S.

    المصدر: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing ; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; page 734-734 ; ISSN 2363-6165 2363-6173 ; ISBN 9783319241821 9783319241845

    الإتاحة: https://doi.org/10.1007/978-3-319-24184-5_177Test

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  6. 6
    دورية أكاديمية
    A Proposed Framework of Market-Oriented Ethnography (MOE) Approach to Study Co-Creation of Content Through Product Storytelling

    المؤلفون: Bansal, Amrita, Spais, George S., Jain, Varsha

    المصدر: Journal of Promotion Management ; volume 29, issue 1, page 1-26 ; ISSN 1049-6491 1540-7594

    الإتاحة: https://doi.org/10.1080/10496491.2022.2108191Test

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  7. 7
    دورية أكاديمية
    An Integrated Bargaining Solution Analysis For Vertical Cooperative Sales Promotion Campaigns Based On The Win-Win-Win Papakonstantinidis Model

    المؤلفون: Spais, George S.

    المصدر: Journal of Applied Business Research (JABR); Vol. 28 No. 3 (2012); 359-384 ; 2157-8834 ; 0892-7626 ; 10.19030/jabr.v28i3

    مصطلحات موضوعية: Cooperative Advertising, Cooperative Sales Promotion Campaign, Bargaining Solution Analysis, Win-Win-Win Papakonstantinidis Model

    وصف الملف: application/pdf

    العلاقة: https://clutejournals.com/index.php/JABR/article/view/6955/7030Test; https://clutejournals.com/index.php/JABR/article/view/6955Test

    الإتاحة: https://doi.org/10.19030/jabr.v28i3.6955Test
    https://doi.org/10.19030/jabr.v28i3Test
    https://clutejournals.com/index.php/JABR/article/view/6955Test

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  8. 8
    دورية أكاديمية
    An Activity System As A Behavioristic Framework For The Elaboration Of Promotion Techniques

    المؤلفون: Spais, George S.

    المصدر: Journal of Applied Business Research (JABR); Vol. 27 No. 3 (2011); 9-32 ; 2157-8834 ; 0892-7626 ; 10.19030/jabr.v27i3

    مصطلحات موضوعية: activity system, critical reflection, behavioristic framework, promotion technique, design and evaluation

    وصف الملف: application/pdf

    العلاقة: https://clutejournals.com/index.php/JABR/article/view/4210/4289Test; https://clutejournals.com/index.php/JABR/article/view/4210Test

    الإتاحة: https://doi.org/10.19030/jabr.v27i3.4210Test
    https://doi.org/10.19030/jabr.v27i3Test
    https://clutejournals.com/index.php/JABR/article/view/4210Test

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  9. 9
    دورية أكاديمية
    Promotion Metrics‟ Assumptions For The Assessment And Evaluation Of Promotion Campaigns: A Framework Based On Mezirow‟s Critical Reflection

    المؤلفون: Spais, George S.

    المصدر: Journal of Applied Business Research (JABR); Vol. 26 No. 2 (2010) ; 2157-8834 ; 0892-7626 ; 10.19030/jabr.v26i2

    مصطلحات موضوعية: promotion metrics, assumptions, critical reflection, promotion campaign, assessment and evaluation

    وصف الملف: application/pdf

    العلاقة: https://clutejournals.com/index.php/JABR/article/view/283/273Test; https://clutejournals.com/index.php/JABR/article/view/283Test

    الإتاحة: https://doi.org/10.19030/jabr.v26i2.283Test
    https://doi.org/10.19030/jabr.v26i2Test
    https://clutejournals.com/index.php/JABR/article/view/283Test

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  10. 10
    دورية أكاديمية
    Measuring stock market reaction to sponsorship announcements: The case of Fiat and Juventus

    المؤلفون: Spais, George S, Filis, George N

    المصدر: Journal of Targeting, Measurement and Analysis for Marketing ; volume 16, issue 3, page 169-180 ; ISSN 1479-1862

    مصطلحات موضوعية: Marketing, Statistics, Probability and Uncertainty, Strategy and Management, Economics and Econometrics, Finance

    الإتاحة: https://doi.org/10.1057/jt.2008.13Test

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