المؤلفون: Malik, Shehla, Shahid, Shadma

المصدر: Development and Learning in Organizations: An International Journal, 2023, Vol. 38, Issue 3, pp. 11-14.

الوصول الحر: http://www.emeraldinsight.com/doi/10.1108/DLO-07-2023-0146Test

المؤلفون: Shahid, Shadma, Parray, Mohammad Ashraf, Thomas, George, Farooqi, Rahela, Islam, Jamid Ul

المصدر: Journal of Islamic Marketing, 2022, Vol. 14, Issue 3, pp. 826-850.

الوصول الحر: http://www.emeraldinsight.com/doi/10.1108/JIMA-08-2021-0265Test

المؤلفون: Khan, Imran, Hollebeek, Linda D., Fatma, Mobin, Islam, Jamid Ul, Rather, Raouf Ahmad, Shahid, Shadma, Sigurdsson, Valdimar

المصدر: Journal of Marketing Management; Mar2023, Vol. 39 Issue 3/4, p275-297, 23p, 2 Diagrams, 2 Charts

مصطلحات موضوعية: RELATIONSHIP quality, CUSTOMER relations, MOBILE apps, CUSTOMER loyalty programs, STRUCTURAL equation modeling, LOYALTY, MOBILE app developers

المؤلفون: Shahid, Shadma¹ (AUTHOR) mail2shadma@gmail.com, Paul, Justin² (AUTHOR)

المصدر: Journal of Marketing Management. Oct2022, Vol. 38 Issue 13/14, p1278-1306. 29p. 1 Diagram, 5 Charts.

مصطلحات موضوعية: *LUXURIES, *HOTELS, *EMERGING markets, *CUSTOMER experience, LUXURY hotels, HOTEL guests

المؤلفون: Islam, Jamid Ul, Shahid, Shadma, Rasool, Aaleya, Rahman, Zillur, Khan, Imran, Rather, Raouf Ahmad

المصدر: International Journal of Bank Marketing, 2020, Vol. 38, Issue 6, pp. 1279-1303.

الوصول الحر: http://www.emeraldinsight.com/doi/10.1108/IJBM-12-2019-0460Test

المؤلفون: Satar, Mir Shahid, Rather, Raouf Ahmad, Shahid, Shadma, Islam, Jamid Ul, Parrey, Shakir Hussain, Khan, Imran

المصدر: Asia Pacific Journal of Marketing and Logistics ; ISSN 1355-5855

الإتاحة: https://doi.org/10.1108/apjml-08-2023-0754Test

المؤلفون: Shahid, Shadma, Adil, Mohd, Sadiq, Mohd, Dash, Ganesh

المصدر: Journal of Retailing and Consumer Services ; volume 76, page 103607 ; ISSN 0969-6989

مصطلحات موضوعية: Marketing

الإتاحة: https://doi.org/10.1016/j.jretconser.2023.103607Test
https://api.elsevier.com/content/article/PII:S0969698923003582?httpAccept=text/xmlTest
https://api.elsevier.com/content/article/PII:S0969698923003582?httpAccept=text/plainTest

المؤلفون: Shahid, Shadma, Paul, Justin, Gul Gilal, Faheem, Ansari, Shiveen

وصف الملف: text

العلاقة: https://centaur.reading.ac.uk/104131/8/Psychology%20and%20Marketing%20-%202022%20-%20Shahid%20-%20The%20role%20of%20sensory%20marketing%20and%20brand%20experience%20in%20building%20emotional.pdfTest; https://centaur.reading.ac.uk/104131/1/SensP%26M-R3CReady.pdfTest; Shahid, Shadma, Paul, Justin, Gul Gilal, Faheem and Ansari, Shiveen (2022) The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores. Psychology & Marketing, 39 (7). ISSN 1520-6793 doi: https://doi.org/10.1002/mar.21661Test

الإتاحة: https://centaur.reading.ac.uk/104131Test/
https://centaur.reading.ac.uk/104131/8/Psychology%20and%20Marketing%20-%202022%20-%20Shahid%20-%20The%20role%20of%20sensory%20marketing%20and%20brand%20experience%20in%20building%20emotional.pdfTest
https://centaur.reading.ac.uk/104131/1/SensP%26M-R3CReady.pdfTest

المؤلفون: Khan, Imran, Hollebeek, Linda, Fatma, Mobin, Islam, Jamid, Rather, Raouf, Shahid, Shadma

وصف الملف: application/pdf

العلاقة: https://doras.dcu.ie/28134Test/; https://doi.org/10.1080/0267257X.2022.2106290Test; https://doras.dcu.ie/28134/1/JMM%20Accepted%20version.pdfTest; Khan, Imran, Hollebeek, Linda orcid logoorcid:0000-0002-1282-0319 , Fatma, Mobin, Islam, Jamid orcid logoorcid:0000-0002-2545-5162 , Rather, Raouf orcid logoorcid:0000-0002-9242-1165 and Shahid, Shadma orcid logoorcid:0000-0002-4041-2195 (2022) Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention. Journal of Marketing Management, 39 (3-4). pp. 275-297. ISSN 1472-1376

الإتاحة: https://doi.org/10.1080/0267257X.2022.2106290Test
https://doras.dcu.ie/28134/1/JMM%20Accepted%20version.pdfTest

المؤلفون: Shahid, Shadma, Ahmed, Faheem, Hasan, Uzma

المصدر: Journal of Islamic Marketing, 2018, Vol. 9, Issue 3, pp. 484-503.

الوصول الحر: http://www.emeraldinsight.com/doi/10.1108/JIMA-01-2017-0009Test