المؤلفون: Khalid, Afia, Awan, Raheel Amir, Ali, Rizwan, Sarmad, Imran

المصدر: Corporate Governance: The International Journal of Business in Society, 2023, Vol. 24, Issue 3, pp. 609-626.

الوصول الحر: http://www.emeraldinsight.com/doi/10.1108/CG-06-2023-0230Test

المؤلفون: Sarmad, Imran, Ali, Rizwan

مصطلحات موضوعية: ddc:330, Customer advocacy, brand relationship quality, brand trust, cognitive loyalty, affective loyalty, conative loyalty, banking sector

العلاقة: gbv-ppn:1845165799; Journal: Pakistan Journal of Commerce and Social Sciences (PJCSS); Volume: 17; Year: 2023; Issue: 1; Pages: 191-213; http://hdl.handle.net/10419/270925Test

الإتاحة: http://hdl.handle.net/10419/270925Test

المؤلفون: Sarmad, Imran, Ali, Rizwan

المصدر: Reviews of Management Sciences; Vol. 4 No. 2 (2022): Reviews of Management Sciences; 14-30 ; 2709-961X ; 2709-9601

مصطلحات موضوعية: Brand Experience, Sensory Brand Experience, Emotional Brand Experience, Happiness Orientations

وصف الملف: application/pdf

العلاقة: https://rmsjournal.com/index.php/admin/article/view/168/94Test; https://rmsjournal.com/index.php/admin/article/view/168Test

الإتاحة: https://doi.org/10.53909/rms.04.02.0168Test
https://rmsjournal.com/index.php/admin/article/view/168Test

المؤلفون: Sarmad, Imran¹ imran.sarmad@vu.edu.pk, Imtiaz, Muhammad Ahsin¹, Hassan Bukhari, Syed Muhammad¹, Abbas, Ali¹, Munir, Ismat¹

المصدر: Pakistan Journal of Commerce & Social Sciences. 2024, Vol. 18 Issue 1, p40-61. 22p.

مصطلحات موضوعية: *BRAND loyalty, *SMARTPHONES, *PERCEIVED quality, *BRAND name products, *BRANDING (Marketing), STRUCTURAL equation modeling

مصطلحات جغرافية: PAKISTAN

المؤلفون: Khalid, Afia, Awan, Raheel Amir, Ali, Rizwan, Sarmad, Imran

المصدر: Corporate Governance: The International Journal of Business in Society ; volume 24, issue 3, page 609-626 ; ISSN 1472-0701 1472-0701

الإتاحة: https://doi.org/10.1108/cg-06-2023-0230Test

المؤلفون: Sarmad, Imran¹, Ali, Rizwan²

المصدر: Abasyn University Journal of Social Sciences. 2022, Vol. 15 Issue 2, p123-133. 11p.

مصطلحات موضوعية: *CUSTOMER loyalty, *MARKETING, *CONVENIENCE sampling (Statistics), *BRAND loyalty, *CONSUMERS, *BRAND image