دورية أكاديمية
Marketing 4.0: A Digital Transformation in Pharmaceutical Industry to Reach Customer Brand Experience
| العنوان: | Marketing 4.0: A Digital Transformation in Pharmaceutical Industry to Reach Customer Brand Experience |
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| المؤلفون: | Rahayu, Alsya Utami, Herawaty, Inneke, S, Nujaimah Rahmawati, Pratifitriyani, Amelia Suci, Afini, Amita Putri, Kautsar, Angga Prawira |
| المصدر: | Farmaka; Vol 16, No 1 (2018): Farmaka (Juni); 80-85 ; 2089-9157 ; 1693–1424 ; 10.24198/jf.v16i1 |
| بيانات النشر: | Fakultas Farmasi Universitas Padjadjaran |
| سنة النشر: | 2018 |
| المجموعة: | Jurnal Online UNPAD (Universitas Padjadjaran) |
| مصطلحات موضوعية: | Pharmaceutical industry, marketing 4.0, digital transformation, customer experience |
| الوصف: | Nowadays, pharmaceutical industry improve various strategies in facing international market by improving the quality and capability of the industry to fulfill the customer needs. A new strategy of marketing approaches to reach customer brand experience is marketing 4.0. Marketing 4.0 is a new generation that changed the economic activities by digital transformation. Terms of marketing 4.0 is a marketing evolution of marketing 3.0 focused not only on internet and social media, but also can be used to design marketing strategies that enhance the brand-consumer relationships. It differs in terms of timing, talent management, data and analytics, degree of centralization and marketing organization models. The system must consist of brand identity, brand image, brand integrity and brand interaction in order to fulfil the market required and meet the customer needs. The growing technological trend is forcing pharmaceutical industry to innovate in marketing and sales. With this modern method, pharmaceutical industry will enhance the brand new image for health product in pharmacy. |
| نوع الوثيقة: | article in journal/newspaper |
| وصف الملف: | application/pdf |
| اللغة: | English |
| العلاقة: | http://jurnal.unpad.ac.id/farmaka/article/view/17082/pdfTest; http://jurnal.unpad.ac.id/farmaka/article/view/17082Test |
| DOI: | 10.24198/jf.v16i1.17082 |
| الإتاحة: | https://doi.org/10.24198/jf.v16i1.17082Test https://doi.org/10.24198/jf.v16i1Test http://jurnal.unpad.ac.id/farmaka/article/view/17082Test |
| حقوق: | Copyright (c) 2018 Alsya Utami Rahayu |
| رقم الانضمام: | edsbas.D8BD05C1 |
| قاعدة البيانات: | BASE |
| DOI: | 10.24198/jf.v16i1.17082 |
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