المؤلفون: Bennett, Delancy H.S., Matos, Geraldo, Anaza, Nwamaka A., Ruvalcaba, Cecilia, Hamilton, Mitchell

المصدر: Journal of Consumer Marketing, 2023, Vol. 40, Issue 3, pp. 261-272.

الوصول الحر: http://www.emeraldinsight.com/doi/10.1108/JCM-09-2020-4102Test

المؤلفون: Bennett, Delancy H.S.¹ (AUTHOR) delancy.bennett@howard.edu, Ruvalcaba, Cecilia² (AUTHOR)

المصدر: Journal of Global Scholars of Marketing Science. Jun2024, Vol. 34 Issue 3, p416-438. 23p.

مصطلحات موضوعية: *CONSUMER confidence, *ADVERTISING endorsements, *SOCIAL security, *CONSUMERS, SELF-confidence, FAME

المؤلفون: Anaza, Nwamaka A., Upadhyaya, Bhaskar, Bennett, Delancy, Ruvalcaba, Cecilia

المصدر: Psychology & Marketing; Jan2024, Vol. 41 Issue 1, p184-202, 19p

مصطلحات موضوعية: PERSONALITY, CRYPTOCURRENCIES, CONSUMPTION (Economics), INTENTION, CONSUMER behavior, INVESTMENTS

المؤلفون: Burman, Bidisha, Ruvalcaba, Cecilia

المصدر: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ; page 327-328 ; ISSN 2363-6165 2363-6173 ; ISBN 9783031246869 9783031246876

الإتاحة: https://doi.org/10.1007/978-3-031-24687-6_134Test

المؤلفون: Anaza, Nwamaka A., Upadhyaya, Bhaskar, Bennett, Delancy, Ruvalcaba, Cecilia

المساهمون: Southern Illinois University

المصدر: Psychology & Marketing ; volume 41, issue 1, page 184-202 ; ISSN 0742-6046 1520-6793

الإتاحة: https://doi.org/10.1002/mar.21919Test

المؤلفون: Ruvalcaba, Cecilia¹ Ruvalcabac@gmail.com, Stovall, Tony², Bennett, Delancy H. S.³, Anaza, Nwamaka⁴

المصدر: AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p783-787. 5p.

مصطلحات موضوعية: *MINORITY consumers, HISPANIC Americans, DIFFERENTIAL inclusions, STEREOTYPES, DISCOURSE

المؤلفون: Ruvalcaba, Cecilia¹ Ruvalcabac@gmail.com, Bennett, Delancy H. S.², Anaza, Nwamaka³

المصدر: AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p228-231. 4p.

مصطلحات موضوعية: *CONSUMER behavior, *CONSUMPTION (Economics), *PRODUCT advertising, ACCULTURATION, JAPANESE authors

المؤلفون: Ruvalcaba, Cecilia, Akdevelioglu, Duygu, Schroeder, Jonathan

المصدر: Journal of Macromarketing ; volume 42, issue 3, page 414-432 ; ISSN 0276-1467 1552-6534

مصطلحات موضوعية: Marketing

الإتاحة: https://doi.org/10.1177/02761467221084626Test

المؤلفون: Ruvalcaba, Cecilia

مصطلحات موضوعية: Marketing, Cultural Markets, Hispanic Market, Institutional Theory, Legitimacy, Legitimation, Marketing

وصف الملف: application/pdf

الوصول الحر: https://escholarship.org/uc/item/7mp3n0dmTest

المؤلفون: Zarzosa, Jennifer¹, Ruvalcaba, Cecilia²

المصدر: Journal of Critical Incidents. Winter2023, Vol. 16, p64-66. 3p.

مصطلحات موضوعية: JUDGMENT (Psychology), BOYS