المؤلفون: Rasolofoarison, Dina

المساهمون: Dauphine Recherches en Management (DRM), Université Paris Dauphine-PSL, Université Paris Sciences et Lettres (PSL)-Université Paris Sciences et Lettres (PSL)-Centre National de la Recherche Scientifique (CNRS)

المصدر: L'état du management 2023 ; https://hal.science/hal-04297574Test ; L'état du management 2023, pp.78-89, 2023

مصطلحات موضوعية: Fans, stratégies de marque, [SHS.GESTION]Humanities and Social Sciences/Business administration

العلاقة: hal-04297574; https://hal.science/hal-04297574Test; https://hal.science/hal-04297574/documentTest; https://hal.science/hal-04297574/file/Fans_et_strategie_de_marques_-_Etat_du_management.pdfTest

الإتاحة: https://hal.science/hal-04297574Test
https://hal.science/hal-04297574/documentTest
https://hal.science/hal-04297574/file/Fans_et_strategie_de_marques_-_Etat_du_management.pdfTest

المؤلفون: Rasolofoarison, Dina, Russell, C. A.

المساهمون: Dauphine Recherches en Management (DRM), Université Paris Dauphine-PSL, Université Paris Sciences et Lettres (PSL)-Université Paris Sciences et Lettres (PSL)-Centre National de la Recherche Scientifique (CNRS), Pepperdine University, Partenaires INRAE

المصدر: ISSN: 0092-0703 ; Journal of the Academy of Marketing Science ; https://hal.science/hal-04262261Test ; Journal of the Academy of Marketing Science, 2023, ⟨10.1007/s11747-023-00980-0⟩.

مصطلحات موضوعية: Theory, Visualization, Visual communication, [SHS.GESTION]Humanities and Social Sciences/Business administration

العلاقة: hal-04262261; https://hal.science/hal-04262261Test; https://hal.science/hal-04262261/documentTest; https://hal.science/hal-04262261/file/article_publie.pdfTest

الإتاحة: https://doi.org/10.1007/s11747-023-00980-0Test
https://hal.science/hal-04262261Test
https://hal.science/hal-04262261/documentTest
https://hal.science/hal-04262261/file/article_publie.pdfTest

المؤلفون: Russell, Cristel Antonia, Rasolofoarison, Dina

مصطلحات موضوعية: 658.8, Marketing

العلاقة: Atelier de recherche IAE Paris; 2023-09; Paris; France; non; https://basepub.dauphine.psl.eu/handle/123456789/25573Test

الإتاحة: https://basepub.dauphine.psl.eu/handle/123456789/25573Test

المؤلفون: Rasolofoarison, Dina

مصطلحات موضوعية: 658.8, Marketing

العلاقة: Séminaire Axe transversal DRM Art & Culture- Université Paris-Dauphine PSL; 2023-06; Paris; France; non; https://basepub.dauphine.psl.eu/handle/123456789/25577Test

الإتاحة: https://basepub.dauphine.psl.eu/handle/123456789/25577Test

المؤلفون: Rasolofoarison, Dina

مصطلحات موضوعية: 658.8, Marketing

العلاقة: Publication booster AFM 2022; 2022-04; PARIS; France; non; https://basepub.dauphine.psl.eu/handle/123456789/25738Test

الإتاحة: https://basepub.dauphine.psl.eu/handle/123456789/25738Test

المؤلفون: Rasolofoarison, Dina¹ (AUTHOR), Russell, Cristel Antonia² (AUTHOR) cristelrussell@fulbrightmail.org

المصدر: Journal of the Academy of Marketing Science. Mar2024, Vol. 52 Issue 2, p599-603. 5p.

مصطلحات موضوعية: RESEARCH personnel, DATA visualization, PICTURES

المؤلفون: Rasolofoarison, Dina

مرشدي الرسالة: Jouy-en Josas, HEC, Laurent, Gilles, Vanhuele, Marc

مصطلحات موضوعية: Comportement du consommateur, Publicité, Fatigue, Complexité, Théorie d'adéquation des ressources, Mouvements des yeux, Oculomètre, Consumer behaviour, Advertising, Tiredness, Complexity, Resource matching theory, Eye movements, Eye-tracking

الإتاحة: http://www.theses.fr/2011EHEC0003/documentTest

المؤلفون: Feiereisen, Stephanie (AUTHOR) s.feiereisen@montpellier-bs.com, Rasolofoarison, Dina (AUTHOR), Russell, Cristel Antonia (AUTHOR), Schau, Hope Jensen (AUTHOR)

المصدر: Journal of Consumer Research. Dec2021, Vol. 48 Issue 4, p651-681. 31p. 7 Color Photographs, 1 Diagram, 3 Charts.

مصطلحات موضوعية: *BUSINESS names, *INTERNET forums, TRANSMEDIA storytelling, TELEVISION series, TELEVISION viewing

المؤلفون: Hoffman, J., Rasolofoarison, Dina

مصطلحات موضوعية: 658.8, Marketing

العلاقة: Economics of the music industry conference; 2022-12; Hambourg; Allemagne; non; https://basepub.dauphine.psl.eu/handle/123456789/23813Test

الإتاحة: https://basepub.dauphine.psl.eu/handle/123456789/23813Test

المؤلفون: Rasolofoarison, Dina, Hofmann, Julian

مصطلحات موضوعية: 658.8, Marketing

العلاقة: Fan Studies Network North America (FSNNA) conference; 2022-10; Chicago; Etats-Unis d'Amérique; non; https://basepub.dauphine.psl.eu/handle/123456789/23814Test

الإتاحة: https://basepub.dauphine.psl.eu/handle/123456789/23814Test