يعرض 1 - 10 نتائج من 1,812,225 نتيجة بحث عن '"Product"', وقت الاستعلام: 1.54s تنقيح النتائج
  1. 1
    دورية أكاديمية
    The impacts of gray products and counterfeits in the luxury industry.

    المؤلفون: Xu, Fengmei1 (AUTHOR), Shan, Feifei1 (AUTHOR) sasff@ustc.edu.cn, Yang, Feng1 (AUTHOR), Chen, Ting2 (AUTHOR)

    المصدر: International Journal of Production Research. Jul2024, Vol. 62 Issue 14, p5252-5268. 17p.

    مصطلحات موضوعية: *PRODUCT counterfeiting, *GRAY market, *UNFAIR competition, LUXURY


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  2. 2
    دورية أكاديمية
    Purpose Advertising And the Credibility Gap: How Consumers Respond to Established Versus Emergent Brand Activist Messaging.

    المؤلفون: MILFELD, TYLER1 tyler.milfeld@villanova.edu, HALEY, ERIC2 haley@utk.edu

    المصدر: Journal of Advertising Research. Mar2024, Vol. 64 Issue 1, p59-79. 21p.

    مصطلحات موضوعية: *PRODUCT advertising, *PRODUCT image, *CONSUMER behavior, ACTIVISM


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  3. 3
    دورية أكاديمية
    Understanding Consumer Self-Design Abandonment: A Dynamic Perspective.

    المؤلفون: Krause, Franziska (AUTHOR) franziska.krause@ebs.edu, Franke, Nikolaus (AUTHOR)

    المصدر: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p79-98. 20p.

    مصطلحات موضوعية: *CONSUMER attitudes, *PRODUCT design, *MASS customization, *CONSUMER psychology, PRODUCT configuration systems


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  4. 4
    دورية أكاديمية
    Hope and Grit: How Human-Centered Product Design Enhanced Student Mental Health.

    المؤلفون: Rochlin, Dave1 (AUTHOR) drochlin@haas.berkeley.edu

    المصدر: California Management Review. Feb2024, Vol. 66 Issue 2, p108-120. 13p.

    مصطلحات موضوعية: *PRODUCT design, *TECHNOLOGICAL innovations, *NEW product development, *TECHNOLOGY, *DATA analysis, MENTAL health of students, MENTAL health, AT-risk students, LONELINESS


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  5. 5
    دورية أكاديمية
    Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products.

    المؤلفون: Jiang, Hui (AUTHOR) fidojianghui@hotmail.com, Messinger, Paul R. (AUTHOR), Liu, Yifei (AUTHOR), Lu, Zhibin (AUTHOR), Yang, Shuiqing (AUTHOR), Li, Gang (AUTHOR)

    المصدر: Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p271-289. 19p.

    مصطلحات موضوعية: *ADVERTISING, *NEW product development, *CONSUMERS, *SHOPPING, INTENTION, PERSUASION (Psychology)


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  6. 6
    دورية أكاديمية
    Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment.

    المؤلفون: Mousavi, Javad (AUTHOR) smousavi@walton.uark.edu, Singh, Surendra N. (AUTHOR), Chatterjee, Promothesh (AUTHOR), Masters, Tamara (AUTHOR)

    المصدر: Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p225-247. 23p.

    مصطلحات موضوعية: *PRODUCT reviews, *CONSUMERS' reviews, *CONSUMER behavior, *CHARTS, diagrams, etc., *RATINGS of brand name products, CONSUMER behavior research, COMPUTER graphics, PERCEPTION (Philosophy)


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  7. 7
    دورية أكاديمية
    The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications.

    المؤلفون: Sample, Kevin L. (AUTHOR) kevinsample@uri.edu, Hulland, John (AUTHOR), Sevilla, Julio (AUTHOR), Labrecque, Lauren I. (AUTHOR)

    المصدر: Journal of Marketing Research (JMR). Feb2024, Vol. 61 Issue 1, p27-48. 22p.

    مصطلحات موضوعية: *PRODUCT design, *COMMUNICATION in marketing, VISUAL perception, PSYCHOMETRICS


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  8. 8
    دورية أكاديمية
    Investigation of scheduling integration of flexible manufacturing systems for mass customisation.

    المؤلفون: He, Yumin1 (AUTHOR) heyumin@buaa.edu.cn, Smith, Milton L.2 (AUTHOR)

    المصدر: International Journal of Production Research. Mar2024, Vol. 62 Issue 6, p2060-2082. 23p.

    مصطلحات موضوعية: *FLEXIBLE manufacturing systems, *PRODUCT costing, *FLEXTIME, *PRICES


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  9. 9
    دورية أكاديمية
    The interplay of manufacturer encroachment and blockchain adoption to combat counterfeits in a platform supply chain.

    المؤلفون: Hou, Pengwen1 (AUTHOR), Zhang, Chi1 (AUTHOR), Li, Yating2 (AUTHOR) liyt@sem.tsinghua.edu.cn

    المصدر: International Journal of Production Research. Feb2024, Vol. 62 Issue 4, p1382-1398. 17p.

    مصطلحات موضوعية: *PRODUCT counterfeiting, *MANUFACTURING industries, *SUPPLY chains, *ELECTRONIC commerce, *BLOCKCHAINS, *FORGERY


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  10. 10
    دورية أكاديمية
    Pride Appeals and Temporal Framing Compatibility Effects in Green Advertising: Will the Match Lead to Persuasive Outcomes by Consumers?

    المؤلفون: CHUNG IN (HAZEL) YUN1 ciyun1226@gmail.com, POUNDERS, KATHRYNN1 kate.pounders@utexas.edu

    المصدر: Journal of Advertising Research. Mar2024, Vol. 64 Issue 1, p103-116. 14p.

    مصطلحات موضوعية: *GREEN marketing, *GREEN product advertising, *PUBLIC service advertising, *ADVERTISING effectiveness, FRAMES (Social sciences)


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