المؤلفون: Chang, Hannah H. (AUTHOR) hannahchang@smu.edu.sg, Mukherjee, Anirban (AUTHOR), Chattopadhyay, Amitava (AUTHOR)

المصدر: Journal of Marketing Research (JMR). Aug2023, Vol. 60 Issue 4, p687-706. 20p. 2 Diagrams, 2 Charts, 1 Graph.

مصطلحات موضوعية: *CONSUMER psychology, *MARKETING, HUMAN voice, PERSUASION (Psychology), NARRATION, ATTENTION, MACHINE learning, VIDEOS, TEXT mining

المؤلفون: Li, Quan¹ (AUTHOR), Rong, Kang¹ (AUTHOR) rong.kang@mail.shufe.edu.cn

المصدر: International Journal of Game Theory. Jun2024, Vol. 53 Issue 2, p525-545. 21p.

مصطلحات موضوعية: *DISCLOSURE, PERSUASION (Psychology), EQUILIBRIUM, GAMES

المؤلفون: Başar, Tamer¹ (AUTHOR) basar1@illinois.edu

المصدر: International Game Theory Review. Jun2024, Vol. 26 Issue 2, p1-26. 26p.

مصطلحات موضوعية: *GAME theory, PERSUASION (Psychology), DISINFORMATION, EVERYDAY life

المؤلفون: Best, James¹ (AUTHOR), Quigley, Daniel² (AUTHOR)

المصدر: Journal of Political Economy. May2024, Vol. 132 Issue 5, p1740-1791. 52p.

مصطلحات موضوعية: PERSUASION (Psychology), PUBLIC records

المؤلفون: Sapiro-Gheiler, Eitan¹ (AUTHOR) eitans@mit.edu

المصدر: Economic Theory. Jun2024, Vol. 77 Issue 4, p1173-1218. 46p.

مصطلحات موضوعية: *ZERO sum games, *BIDDERS, PERSUASION (Psychology)

المؤلفون: Ghose, Anindya, Lee, Heeseung Andrew, Nam, Kihwan, Oh, Wonseok

المصدر: Journal of Marketing Research (JMR); Jun2024, Vol. 61 Issue 3, p517-535, 19p

مصطلحات موضوعية: NUDGE theory, BEHAVIOR modification, SOCIAL pressure, PERSUASION (Psychology), SELF-confidence, CONSUMER behavior, INTERNET marketing, PRODUCT returns

المؤلفون: M., Vijaya Sunder, Modukuri, Siddhartha

المصدر: California Management Review; May2024, Vol. 66 Issue 3, p69-92, 24p

مصطلحات موضوعية: VALUE creation, DIGITAL technology, INNOVATIONS in business, PERSUASION (Psychology), CUSTOMER cocreation, FINANCIAL technology

الشركة/الكيان: HEALTHTECH India (Company), EDUTECH India (Company)

المؤلفون: Septianto, Felix¹ (AUTHOR), Seo, Yuri² (AUTHOR), Li, Loic Pengtao³ (AUTHOR), Shi, Linsong⁴ (AUTHOR)

المصدر: Journal of Advertising. Jan-Mar2023, Vol. 52 Issue 1, p24-38. 15p. 1 Color Photograph, 2 Charts, 2 Graphs.

مصطلحات موضوعية: *ADVERTISING effectiveness, PERSUASION (Psychology)

المؤلفون: Rucker, Derek D.¹ (AUTHOR) d-rucker@kellogg.northwestern.edu, D'Agostino, Jesse¹ (AUTHOR), Dyer, Mark¹ (AUTHOR), Tormala, Zakary L.² (AUTHOR)

المصدر: Journal of Personality & Social Psychology. Apr2024, Vol. 126 Issue 4, p566-586. 21p.

مصطلحات موضوعية: *EMPLOYEE selection, PERSUASION (Psychology), PERSUASIVE technology

المؤلفون: Chen, Meng¹ (AUTHOR), Dong, Yujie¹ (AUTHOR), Wang, Jilong¹ (AUTHOR) jlwang@sjtu.edu.cn

المصدر: Communication Research. Feb2024, Vol. 51 Issue 1, p56-82. 27p.

مصطلحات موضوعية: PERSUASION (Psychology), NARRATIVES, SOCIAL context