-
1أخبار
المؤلفون: MARSHALL, JACK (AUTHOR), PERLBERG, STEVEN (AUTHOR), Daisuke Wakabayashi (AUTHOR)
المصدر: Wall Street Journal - Eastern Edition. 1/11/2016, Vol. 267 Issue 8, pB1-B6. 2p. 1 Color Photograph, 1 Graph.
مصطلحات موضوعية: *PUBLISHING, MOBILE apps
الشركة/الكيان: APPLE Inc. AAPL
-
2أخبار
المؤلفون: PERLBERG, STEVEN (AUTHOR), RAMACHANDRAN, SHALINI (AUTHOR), Vranica, Suzanne (AUTHOR)
المصدر: Wall Street Journal - Eastern Edition. 8/7/2015, Vol. 266 Issue 32, pB1-B2. 2p. 1 Color Photograph.
مصطلحات موضوعية: *MASS media industry, *TELEVISION advertising, *ADVERTISING revenue, *ECONOMICS, DIGITAL media
الشركة/الكيان: VIACOM Inc. (2006- ) , DISCOVERY Inc. DISCA, CBS Corp. CBS
People: DESMOND, Laura
-
3أخبار
المؤلفون: PERLBERG, STEVEN (AUTHOR)
المصدر: Wall Street Journal - Eastern Edition. 1/26/2015, Vol. 265 Issue 20, pA1-A12. 2p. 1 Black and White Photograph.
مصطلحات موضوعية: *SOCIAL media in marketing, *BRANDING (Marketing)
الشركة/الكيان: DENNY'S Corp. DENN, TACO Bell Corp. 009657149
Reviews & Products: TWITTER (Web resource)
-
4أخبار
المؤلفون: PERLBERG, STEVEN (AUTHOR)
المصدر: Wall Street Journal - Eastern Edition. 1/22/2015, Vol. 265 Issue 17, pB1-B2. 2p. 1 Graph.
مصطلحات موضوعية: *SUPER Bowl advertisements, *TELEVISION advertising, *TELEVISION commercials
الشركة/الكيان: LOCTITE Corp. , WIX.COM Inc.
-
5أخبار
المؤلفون: VRANICA, SUZANNE (AUTHOR), PERLBERG, STEVEN (AUTHOR), Tadena, Nathalie (AUTHOR)
المصدر: Wall Street Journal - Eastern Edition. 1/9/2015, Vol. 265 Issue 7, pB1-B2. 2p. 1 Color Photograph, 1 Graph.
مصطلحات موضوعية: COLLEGE football, TELEVISED sports, FOOTBALL on television, COLLEGE sports, SPORTS
الشركة/الكيان: ESPN Inc. 092077171 , OHIO State University , UNIVERSITY of Oregon
-
6أخبار
المؤلفون: PERLBERG, STEVEN (AUTHOR)
المصدر: Wall Street Journal - Eastern Edition. 11/21/2014, Vol. 264 Issue 122, pB1-B5. 2p. 1 Color Photograph, 1 Diagram.
مصطلحات موضوعية: *TELEVISION advertising, *TARGET marketing, *DATA mining
الشركة/الكيان: NIELSEN Holdings PLC , SIMULMEDIA Inc. , RENTRACK Corp. , CATALINA (Company)
-
7أخبار
المؤلفون: JARGON, JULIE (AUTHOR), Perlberg, Steven (AUTHOR), Schwartz, Lisa (AUTHOR)
المصدر: Wall Street Journal - Eastern Edition. 7/8/2015, Vol. 266 Issue 6, pB1-B2. 2p. 2 Color Photographs.
مصطلحات موضوعية: CHILD pornography
مصطلحات جغرافية: ZIONSVILLE (Ind.), UNITED States
الشركة/الكيان: DOCTOR'S Associates Inc. 069862266
People: FOGLE, Jared, 1977-, TAYLOR, Russell
-
8أخبار
المؤلفون: VRANICA, SUZANNE (AUTHOR), PERLBERG, STEVEN (AUTHOR)
المصدر: Wall Street Journal - Eastern Edition. 4/29/2015, Vol. 265 Issue 99, pB1-B4. 2p. 2 Color Photographs.
مصطلحات موضوعية: *TELEVISION advertising, PRIMARY audience, DIGITAL media
مصطلحات جغرافية: UNITED States
الشركة/الكيان: NBC Universal Inc. , WARNER Media LLC TWX, TURNER Broadcasting System Inc. 003319068
-
9أخبار
المؤلفون: Perlberg, Steven
المصدر: Wall Street Journal - Online Edition. 8/24/2016, p1. 1p.
مصطلحات موضوعية: *STREAMING video & television, OLYMPIC Games (31st : 2016 : Rio de Janeiro, Brazil), SPORTS events
الشركة/الكيان: NATIONAL Broadcasting Co. Inc.
People: ZENKEL, Gary
-
10أخبار
المؤلفون: Perlberg, Steven
المصدر: Wall Street Journal - Online Edition. 8/23/2016, p1. 1p.
مصطلحات موضوعية: *CORPORATE sponsorship, *MERGERS & acquisitions, *ENDORSEMENTS (Negotiable instruments)
الشركة/الكيان: RALPH Lauren Corp.
People: LOCHTE, Ryan, 1984-