المصدر: Lamar Advertising Company SWOT Analysis. 2/4/2024, p1-7. 7p.

مصطلحات موضوعية: *OUTDOOR advertising, *SWOT analysis

مصطلحات جغرافية: BATON Rouge (La.)

الشركة/الكيان: LAMAR Advertising Co. LAMR

المؤلفون: Wilson, Rick T.¹ (AUTHOR)

المصدر: Journal of Advertising. Apr/May2023, Vol. 52 Issue 2, p279-299. 21p. 2 Diagrams, 2 Charts, 2 Graphs.

مصطلحات موضوعية: *OUTDOOR advertising, *PROMOTIONAL literature, *ADVERTISING campaigns, *ADVERTISING, POLICY sciences, RESEARCH questions, INTERDISCIPLINARY research

المؤلفون: Wilson, Rick T.¹ (AUTHOR) rick.t.wilson@txstate.edu

المصدر: International Journal of Advertising. Feb2024, Vol. 43 Issue 2, p286-320. 35p.

مصطلحات موضوعية: *OUTDOOR advertising, *PROMOTIONAL literature, *DATABASES, BIBLIOMETRICS, DIGITAL media, BIBLIOTHERAPY

المؤلفون: Wang, Liangyan, Gohary, Ali, Chan, Eugene Y.

المصدر: Journal of Advertising; Apr/May2024, Vol. 53 Issue 2, p230-241, 12p

مصطلحات موضوعية: UTILITY poles, COMPUTER monitors, CURVED surfaces, ADVERTISING, TELEVISION monitors, BILLBOARDS, TELEVISION advertising, OUTDOOR advertising

العنوان البديل: THE RULES OF THE GAME SE COMPLEXIFY.

المؤلفون: MORVAN, VINCENT-XAVIER

المصدر: Stratégies. 6/13/2024, Issue 2222, p26-28. 3p.

مصطلحات موضوعية: *OUTDOOR advertising, *ENERGY consumption, *ADVERTISING agencies, *MUNICIPAL government

مصطلحات جغرافية: FRANCE

المؤلفون: Zwingmann, Nina¹, Gläser, Martin²

المصدر: MedienWirtschaft. 2023, Vol. 20 Issue 4, p54-57. 4p.

مصطلحات موضوعية: *STREAMING video & television, *OUTDOOR advertising, *INTERNET advertising, DIGITAL video, VIRTUAL reality, AUGMENTED reality

المؤلفون: Zhang, Jennifer Shiyue¹ (AUTHOR), Su, Leona Yi-Fan² (AUTHOR)

المصدر: International Journal of Advertising. Sep2023, Vol. 42 Issue 6, p1088-1109. 22p. 1 Diagram, 4 Charts.

مصطلحات موضوعية: *OUTDOOR advertising, *CONSUMERS, *SOCIAL media in marketing, *MARKETING, *BRAND name products, SOCIAL media

مصطلحات جغرافية: PATAGONIA (Argentina & Chile)

المؤلفون: Sillick, Bob (AUTHOR) bobsillick@gmail.com

المصدر: Editor & Publisher. Jul/Aug2024, Vol. 157 Issue 7/8, p36-39. 4p. 1 Color Photograph, 5 Graphs.

مصطلحات موضوعية: *OUTDOOR advertising, *RADIO advertising, DIGITAL media, SOCIAL media, GENERATIVE artificial intelligence

الشركة/الكيان: GOOGLE Inc. GOOG

المصدر: Lamar Advertising Company SWOT Analysis. 2/3/2023, p1-7. 7p.

مصطلحات موضوعية: *OUTDOOR advertising, *SWOT analysis

مصطلحات جغرافية: BATON Rouge (La.)

الشركة/الكيان: LAMAR Advertising Co. LAMR

المؤلفون: DOWLING, MELISSA

المصدر: Beverage Dynamics. Sep2023, Vol. 136 Issue 7, p12-19. 5p.

مصطلحات موضوعية: *OUTDOOR advertising, *CONSUMER behavior, *BRAND name products, *HISPANIC American consumers, BEER, NON-alcoholic beer