المؤلفون: Hwang, Serim¹, Zhang, Shunyuan², Liu, Xiao³, Srinivasan, Kannan⁴

المصدر: Harvard Business Review. May/Jun2024, Vol. 102 Issue 3, p56-60. 5p. 3 Color Photographs.

مصطلحات موضوعية: *BRAND name products, *INFLUENCER marketing, *COST, VIRTUAL actors & actresses, HUMAN beings

المؤلفون: Israeli, Ayelet¹, Avery, Jill², Schlesinger, Leonard A.³, Higgins, Matt⁴

المصدر: Harvard Business Review. May/Jun2024, Vol. 102 Issue 3, p50-55. 6p. 2 Color Photographs.

مصطلحات موضوعية: *BRAND name products, *INFLUENCER marketing, CELEBRITIES

المؤلفون: Jones, Niusha (AUTHOR) niushajones@boisestate.edu, Kidwell, Blair (AUTHOR), Hamby, Anne (AUTHOR)

المصدر: Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p330-348. 19p.

مصطلحات موضوعية: *ADVERTISING, *BRAND name products, *CONSUMERS, SUCCESS, FAILURE (Psychology), ACHIEVEMENT, MASCULINITY

المؤلفون: Fisher, Geoffrey (AUTHOR), Woolley, Kaitlin (AUTHOR) gwf25@cornell.edu

المصدر: Journal of Marketing Research (JMR). Feb2024, Vol. 61 Issue 1, p165-184. 20p.

مصطلحات موضوعية: *BRAND name products, *CONSUMER psychology, *DECISION making, *MICE (Computers), INTERNET usage monitoring, CURSORS (Computers)

المؤلفون: Baehre, Sven¹ (AUTHOR) s.baehre@gmail.com

المصدر: International Journal of Market Research. Mar/May2024, Vol. 66 Issue 2/3, p174-181. 8p.

مصطلحات موضوعية: *BRAND name products, *CUSTOMER feedback

المؤلفون: Fuller, Rachel¹ (AUTHOR) Rachel.fuller@marketingscience.info, Hogan, Samantha² (AUTHOR), Pervan, Simon³ (AUTHOR)

المصدر: International Journal of Market Research. Jan2024, Vol. 66 Issue 1, p91-114. 24p.

مصطلحات موضوعية: *POINT-of-sale advertising, *BRAND name products, *INTERNATIONAL economic integration, *RATE of return, *MARKETING channels, *RESOURCE allocation

المؤلفون: Liadeli, Georgia (AUTHOR) g.liadeli@vu.nl, Sotgiu, Francesca (AUTHOR), Verlegh, Peeter W.J. (AUTHOR)

المصدر: Journal of Marketing. May2023, Vol. 87 Issue 3, p406-427. 22p. 1 Diagram, 6 Charts, 2 Graphs.

مصطلحات موضوعية: *SOCIAL media in marketing, *BRAND name products, *SALES, *INTERNET marketing, *BUSINESS communication, META-analysis

المؤلفون: Marsden, Jamie¹ (AUTHOR), Oguz, Ezgi¹ (AUTHOR), Thomas, Briony¹ (AUTHOR), Brown, Freya² (AUTHOR)

المصدر: Journal of Brand Strategy. Summer2024, Vol. 13 Issue 1, p72-83. 12p.

مصطلحات موضوعية: *BRAND name products, *PRICES, *BRAND loyalty, GENERATION Z, CONFECTIONERS, CONFECTIONERY

المؤلفون: Pöhlmann, Michaela¹ (AUTHOR) michaela.poehlmann@uma.es, Seitz, Jürgen² (AUTHOR) seitz@hdm-stuttgart.de, Jambrino-Maldonado, Carmen³ (AUTHOR) mcjambrino@uma.es, de las Heras-Pedrosa, Carlos⁴ (AUTHOR) cheras@uma.es

المصدر: Administrative Sciences (2076-3387). Jun2024, Vol. 14 Issue 6, p112. 26p.

مصطلحات موضوعية: *LEADERSHIP, *BRAND name products, SEMI-structured interviews, AMBIDEXTERITY

المؤلفون: Gray, Harriet¹ (AUTHOR) harriet.gray@adelaide.edu.au, Dolan, Rebecca¹ (AUTHOR) rebecca.dolan@adelaide.edu.au, Wilkie, Dean Charles Hugh¹ (AUTHOR) dean.wilkie@adelaide.edu.au, Conduit, Jodie¹ (AUTHOR) jodie.conduit@adelaide.edu.au, Burgess, Amelie¹ (AUTHOR) amelie.burgess@adelaide.edu.au

المصدر: European Journal of Marketing. 2024, Vol. 58 Issue 5, p1207-1240. 34p.

مصطلحات موضوعية: *BRANDING (Marketing), *BRAND name products, *INSTITUTIONAL logic, *MARKETING, SOCIAL pressure