المؤلفون: Glasser, Gerald J., Metzger, Gale D.

المصدر: Journal of Marketing Research, 1972 Feb 01. 9(1), 59-64.

الوصول الحر: https://www.jstor.org/stable/3149607Test

المؤلفون: Glasser, Gerald J., Metzger, Gale D.

المصدر: Journal of Marketing Research, 1975 Aug 01. 12(3), 359-361.

الوصول الحر: https://www.jstor.org/stable/3151238Test

المؤلفون: METZGER, GALE D.

مصطلحات موضوعية: Book Reviews

وصف الملف: text/html

العلاقة: http://poq.oxfordjournals.org/cgi/content/short/56/3/386Test; http://dx.doi.org/10.1086/269333Test

الإتاحة: https://doi.org/10.1086/269333Test
http://poq.oxfordjournals.org/cgi/content/short/56/3/386Test

المؤلفون: Metzger, Gale D.

المصدر: Journal of Advertising Research. Aug/Sep83, Vol. 23 Issue 4, p41. 7p.

مصطلحات موضوعية: *CABLE television, *MARKET penetration, DIGITAL media, RADIO audiences, TELEVISION viewers, AUDIENCES

المؤلفون: Glasser, Gerald J.¹, Metzger, Gale D.²

المصدر: Journal of Advertising Research. Apr81, Vol. 21 Issue 2, p47-50. 4p. 2 Black and White Photographs, 5 Charts.

مصطلحات موضوعية: *RADIO (Medium), *COMMUNICATIONS industries, *MASS media, *TELECOMMUNICATION, BLACK people, RADIO frequency modulation, ETHNIC groups, ELECTRONIC modulation

مصطلحات جغرافية: UNITED States

المؤلفون: Glasser, Gerald J.^1,2, Metzger, Gale D.³

المصدر: Journal of Advertising Research. Oct75, Vol. 15 Issue 5, p39-45. 7p. 2 Black and White Photographs, 2 Diagrams, 7 Charts.

مصطلحات موضوعية: *RADIO broadcasting, *BROADCASTING industry, *MASS media, *RADIO (Medium), AFRICAN Americans

مصطلحات جغرافية: UNITED States

المؤلفون: Metzger, Gale D.

المصدر: Marketing Research. Dec90, Vol. 2 Issue 4, p27-33. 7p. 1 Black and White Photograph.

مصطلحات موضوعية: *DECISION making, *RESEARCH

المؤلفون: Metzger, Gale D.

المصدر: The Public Opinion Quarterly, 1992 Oct 01. 56(3), 386-387.

العلاقة: Ratings Analysis: Theory and Practice. James G. Webster Lawrence W. Lichty

الوصول الحر: https://www.jstor.org/stable/2749163Test

المؤلفون: Metzger, Gale D., Sedlmayr, Jane, Dragone, Susan, Khaners, Druckman, James P.¹, Farr, Daniel M.², Kadish, Alan, Hasten, Mark, Lander, Doniel

المصدر: New York Times. 5/27/2014, Vol. 163 Issue 56514, pA21-A21. 2/5p.

People: ASCHER, Celia, CHOOK, Paul H., GOLD, Melvin Leonard

المؤلفون: Metzger, Gale D.

المصدر: Television Week. 6/16/2003, Vol. 22 Issue 25, p25. 3/4p.

مصطلحات موضوعية: *TELEVISION broadcasting, *ADVERTISERS, *TELEVISION advertising, TELEVISION program ratings

الشركة/الكيان: NIELSEN Co.