المؤلفون: Ruiz-Monteros, Juan Alexander, Enríquez-Sánchez, Marcelo Adrián

المصدر: MQRInvestigar; Vol. 8 No. 2 (2024): Edition frequency from july to september ; 4234-4248 ; MQRInvestigar ; Vol. 8 Núm. 2 (2024): Edición frecuencia de Abril a Junio ; 2588-0659

مصطلحات موضوعية: mercadotecnia digital, PYMES, redes sociales, e-commerce, TIC, digital marketing, SMEs, social networks, ICT

وصف الملف: application/pdf

العلاقة: https://www.investigarmqr.com/ojs/index.php/mqr/article/view/1455/4893Test; https://www.investigarmqr.com/ojs/index.php/mqr/article/view/1455/4894Test; https://www.investigarmqr.com/ojs/index.php/mqr/article/view/1455Test

الإتاحة: https://doi.org/10.56048/MQR20225.8.2.2024.4234-4248Test
https://www.investigarmqr.com/ojs/index.php/mqr/article/view/1455Test

المؤلفون: Mauricio junior Santamaria Ruiz, Brays Perez Barragan, SEBASTIAN DAVID HINOJOZA MONTAÑEZ

المصدر: info:eu-repo/semantics/altIdentifier/eissn/ ; NovaRua; Vol. 15 Núm. 27 (2023): Julio-Diciembre 2023 ; 2007-4042 ; 10.20983/novarua.2023.27

مصطلحات موضوعية: Advertising, E-commerce, Digital marketing, Advertising media, Publicidad, Comercio electrónico, Mercadotecnia digital, Medios de publicidad, CIENCIAS SOCIALES, info:eu-repo/classification/cti/5

العلاقة: http://erevistas.uacj.mx/ojs/index.php/NovaRua/article/view/6104Test

الإتاحة: https://doi.org/10.20983/novarua.2023.27Test
http://erevistas.uacj.mx/ojs/index.php/NovaRua/article/view/6104Test

المؤلفون: Mauricio Junior Santamaría Ruíz, Brays Pérez Barragán, Sebastian David Hinojoza-Montañez

المصدر: NovaRua; Vol. 16 Núm. 27 (2023): Julio-Diciembre 2023 ; 2007-4042 ; 10.20983/novarua.2023.27

مصطلحات موضوعية: Advertising, E-commerce, Digital marketing, Advertising media, Publicidad, Comercio electrónico, Mercadotecnia digital, Medios de publicidad, CIENCIAS SOCIALES, info:eu-repo/classification/cti/5

وصف الملف: application/pdf

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Children’s hobbies as persuasive strategies: the role of literacy training in children’s responses to personalized ads. Journal of Advertising, 1-16. DOI: https://doi.org/10.1080/00913367.2022.2102554Test. Ferreira-Barbosa, H., García-Fernández, J., y Cepeda-Carrión, G. (2023). The Mediating Role of e-Lifestyles to Use the Fitness Center App. International Journal of Human–Computer Interaction, 1-10. DOI: https://doi.org/10.1080/10447318.2023.2204273Test. Griva, A., Zampou, E., Stavrou, V., Papakiriakopoulos, D., y Doukidis, G. (2023). A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data. Journal of Decision Systems, 1-29. DOI: https://doi.org/10.1080/12460125.2022.2151071Test. Hayes, J. L., Holiday, S., y Park, H. (2022). Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda. International Journal of Advertising, 41(2), 210-232. 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DOI: https://doi.org/10.1108/17473610510701322Test. Rathore, B. (2023). Digital Transformation 4.0: Integration of Artificial Intelligence & Metaverse in Marketing. Eduzone: International Peer Reviewed/Refereed Multidisciplinary Journal, 12(1), 42-48. Recuperado de: https://www.eduzonejournal.com/index.php/eiprmj/article/view/248Test. Sayoh, M. M. R. (2023), Utilizing Artificial Intelligence in Digital Out-of-Home Advertising. International Design Journal, 13 (4), 417-425. DOI: https://dx.doi.org/10.21608/idj.2023.305380Test. Stidsen, B. (1975). Market segmentation, advertising and the concept of communication systems. Journal of the Academy of Marketing Science, 3, 69-84. DOI: https://doi.org/10.1007/BF02729959Test. Subawa, N. S., Widhiasthini, N. W., Astawa, I. P., Dwiatmadja, C., y Permatasari, N. P. I. (2021). The practices of virtual reality marketing in the tourism sector, a case study of Bali, Indonesia. Current Issues in Tourism, 24(23), 3284-3295. DOI: https://doi.org/10.1080/13683500.2020.1870940Test. Sung, E. C. (2021). The effects of augmented reality mobile app advertising: Viral marketing via shared social experience. Journal of Business Research, 122, 75-87. DOI: https://doi.org/10.1016/j.jbusres.2020.08.034Test. Zatonatska, T., Dluhopolskyi, O., Artyukh, T., y Tymchenko, K. (2022). Forecasting the Behavior of Target Segments to Activate Advertising Tools: Case of Mobile Operator Vodafone Ukraine. Economics, 10(1), 87-104. DOI: https://doi.org/10.2478/eoik-2022-0005Test. Zierau, N., Hildebrand, C., Bergner, A., Busquet, F., Schmitt, A., y Marco, J. (2023). Voice bots on the frontline: Voice-based interfaces enhance flow-like consumer experiences & boost service outcomes. Journal of the Academy of Marketing Science, 51, 823-842. DOI: https://doi.org/10.1007/s11747-022-00868-5Test.; http://erevistas.uacj.mx/ojs/index.php/NovaRua/article/view/6104Test

الإتاحة: https://doi.org/10.20983/novarua.2023.27Test
https://doi.org/10.1080/17524032.2021.1956558Test
http://erevistas.uacj.mx/ojs/index.php/NovaRua/article/view/6104Test

المؤلفون: Freddy Zúñiga, Diego Alejandro Mora Poveda, Diego Patricio Molina Mora

المصدر: Vivat Academia, Vol 156 (2023)

مصطلحات موضوعية: mercadotecnia, Inteligencia Artificial, IA, mercadotecnia digital, Sociology (General), HM401-1281

وصف الملف: electronic resource

العلاقة: https://www.vivatacademia.net/index.php/vivat/article/view/1474Test; https://doaj.org/toc/1575-2844Test

الوصول الحر: https://doaj.org/article/cfd8cad55e0b4d648d7b081c79f62a2aTest

المؤلفون: J. Patricia Muñoz-Chávez, José Antonio Hernández Rivera, Ernesto Bolaños-Rodríguez

المصدر: Economia Creativa, Iss 16 (2022)

مصطلحات موضوعية: Comercio social, Mercadotecnia digital, Micro y pequeñas empresas, Teoría de recursos y capacidades, Economic theory. Demography, HB1-3840, Social sciences (General), H1-99

وصف الملف: electronic resource

العلاقة: http://ciecpress.centro.edu.mx/ojs/index.php/CentroTI/article/view/536Test; https://doaj.org/toc/2594-1631Test; https://doaj.org/toc/2395-8200Test

الوصول الحر: https://doaj.org/article/9a3b67ce7df041d1a4cb0a91d25d505dTest

المؤلفون: Muñoz-Chávez, J. Patricia, Hernández Rivera , José Antonio, Bolaños-Rodríguez, Ernesto

المصدر: Centro TI; No 16 (2021): Economía Creativa (November - April); 189-211 ; Economía Creativa; Núm. 16 (2021): Economía Creativa (noviembre - abril); 189-211 ; 2395-8200 ; 2594-1631 ; 10.46840/ec.2021.16

مصطلحات موضوعية: Comercio social, Mercadotecnia digital, Micro y pequeñas empresas, Teoría de recursos y capacidades

وصف الملف: application/pdf

العلاقة: http://ciecpress.centro.edu.mx/ojs/index.php/CentroTI/article/view/536/304Test; http://ciecpress.centro.edu.mx/ojs/index.php/CentroTI/article/view/536Test

الإتاحة: https://doi.org/10.46840/ec.2021.16.07Test
https://doi.org/10.46840/ec.2021.16Test
http://ciecpress.centro.edu.mx/ojs/index.php/CentroTI/article/view/536Test

المؤلفون: Larios Gómez, Emigdio, Giuliani, Antonio Carlos, Monteiro, Thel Augusto

المصدر: FACE: Revista de la Facultad de Ciencias Económicas y Empresariales; Vol. 19 No. 1 (2019); 98-108 ; FACE: Revista de la Facultad de Ciencias Económicas y Empresariales; Vol. 19 Núm. 1 (2019); 98-108 ; 2500-9338 ; 1794-9920

مصطلحات موضوعية: Capacidades Dinámicas, Mercadotecnia Digital, Desempeño, México

وصف الملف: application/pdf

العلاقة: https://ojs.unipamplona.edu.co/index.php/face/article/view/491/452Test; https://ojs.unipamplona.edu.co/index.php/face/article/view/491Test

الإتاحة: https://doi.org/10.24054/face.v19i1.491Test
https://ojs.unipamplona.edu.co/index.php/face/article/view/491Test

المؤلفون: Gutiérrez Leefmans, Catalina, Nava Rogel, Rosa María, Viesca González, Felipe Carlos

المصدر: FACE: Revista de la Facultad de Ciencias Económicas y Empresariales; Vol. 19 No. 1 (2019); 27-38 ; FACE: Revista de la Facultad de Ciencias Económicas y Empresariales; Vol. 19 Núm. 1 (2019); 27-38 ; 2500-9338 ; 1794-9920

مصطلحات موضوعية: Capacidades Dinámicas, Mercadotecnia digital, Desempeño, México

وصف الملف: application/pdf

العلاقة: https://ojs.unipamplona.edu.co/index.php/face/article/view/485/446Test; https://ojs.unipamplona.edu.co/index.php/face/article/view/485Test

الإتاحة: https://doi.org/10.24054/face.v19i1.485Test
https://ojs.unipamplona.edu.co/index.php/face/article/view/485Test

المؤلفون: Pérez Bonaventura, Marc, Tàrrega, Salomé, Vilajosana Crusells, Jordi

المساهمون: Universitat Politècnica de Catalunya. Doctorat en Administració i Direcció d'Empreses, Universitat Politècnica de Catalunya. Departament d'Organització d'Empreses, Universitat Politècnica de Catalunya. GREiP - Grup de Recerca d'Edificació i Patrimoni

مصطلحات موضوعية: Àrees temàtiques de la UPC::Economia i organització d'empreses, Social networks, Universities and colleges, Publicidad, Comunicación, Mercadotecnia, Marketing, Mercadotecnia digital, Marketing digital, Redes sociales, Universidad, Educación superior, Xarxes socials, Universitats, Màrqueting digital

وصف الملف: 10 p.; application/pdf

العلاقة: https://questionespublicitarias.es/article/view/v4-n27-perez-tarrega-vilajosanaTest; Perez, M.; Tàrrega, S.; Vilajosana, J. Las universidades de Madrid y Cataluña en redes sociales. "Questiones publicitarias", 7 Gener 2021, vol. 4, núm. 27, p. 11-20.; http://hdl.handle.net/2117/353002Test

الإتاحة: https://doi.org/10.5565/rev/qp.349Test
http://hdl.handle.net/2117/353002Test

المؤلفون: Vázquez Islas, José Leonardo, Lugo, Noemi Vega, Islas Márquez, Laura Elena

المصدر: European Scientific Journal, ESJ; Vol 17 No 4 (2021): ESJ Special Edition: Gestión de la mercadotecnia en latinoamérica en tiempos de COVID-19; 44 ; Revista Científica Europea; Vol. 17 Núm. 4 (2021): ESJ Special Edition: Gestión de la mercadotecnia en latinoamérica en tiempos de COVID-19; 44 ; 1857-7431 ; 1857-7881 ; 10.19044/esj.2021.v17n4

مصطلحات موضوعية: Pandemia, Crisis, Turismo, Mercadotecnia Digital, Innovación

وصف الملف: application/pdf

العلاقة: https://eujournal.org/index.php/esj/article/view/13963/14014Test; https://eujournal.org/index.php/esj/article/view/13963Test

الإتاحة: https://doi.org/10.19044/esj.2021.v17n4p44Test
https://doi.org/10.19044/esj.2021.v17n4Test
https://eujournal.org/index.php/esj/article/view/13963Test