-
1دورية أكاديمية
المؤلفون: Mauro Alejandro Monroy-Ceseña, Plácido Roberto Cruz-Chávez, Wilbur Sócrates Trujillo-Narváez Rivera
المصدر: Ciencias Administrativas Teoría y Praxis, Vol 20, Iss 2 (2024)
مصطلحات موضوعية: Mercadotecnia, servicios, satisfacción, Commerce, HF1-6182
وصف الملف: electronic resource
العلاقة: https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/386Test; https://doaj.org/toc/2683-1457Test; https://doaj.org/toc/2683-1465Test
-
2دورية أكاديمية
المؤلفون: Yaima Fandiño Pérez, Luis Carlos Fernández Cobas
المصدر: Opuntia Brava, Vol 15, Iss 3, Pp 349-359 (2023)
مصطلحات موضوعية: sistema de información de mercadotecnia, sistema de inteligencia de mercadotecnia, mercadotecnia, perfeccionamiento empresarial, Education
وصف الملف: electronic resource
-
3دورية أكاديمية
المؤلفون: Freddy Giovanni Zúñiga Vásquez, Diego Alejandro Mora Poveda, Edison Manuel Arroba Freire, Ibeth Aracely Molina Arcos
المصدر: Revista Eruditus, Vol 4, Iss 3, Pp 61-84 (2023)
مصطلحات موضوعية: salud, telemática, medicina, mercadotecnia, redes sociales, Finance, HG1-9999, Accounting. Bookkeeping, HF5601-5689
وصف الملف: electronic resource
العلاقة: https://revista.uisrael.edu.ec/index.php/re/article/view/1051Test; https://doaj.org/toc/2697-3413Test
-
4دورية أكاديمية
المصدر: MQRInvestigar; Vol. 8 No. 2 (2024): Edition frequency from july to september ; 4234-4248 ; MQRInvestigar ; Vol. 8 Núm. 2 (2024): Edición frecuencia de Abril a Junio ; 2588-0659
مصطلحات موضوعية: mercadotecnia digital, PYMES, redes sociales, e-commerce, TIC, digital marketing, SMEs, social networks, ICT
وصف الملف: application/pdf
العلاقة: https://www.investigarmqr.com/ojs/index.php/mqr/article/view/1455/4893Test; https://www.investigarmqr.com/ojs/index.php/mqr/article/view/1455/4894Test; https://www.investigarmqr.com/ojs/index.php/mqr/article/view/1455Test
الإتاحة: https://doi.org/10.56048/MQR20225.8.2.2024.4234-4248Test
https://www.investigarmqr.com/ojs/index.php/mqr/article/view/1455Test -
5دورية أكاديمية
المؤلفون: Cajo Torres, María Beatriz, Guanaquiza Leiva, Michelle Belén, Feijoo Jaramillo, Irene María, Villavicencio Rodas, María Fernanda
المصدر: ECA Sinergia; Vol. 15 Núm. 1 (2024): Enero - Abril; 108-118 ; 2528-7869 ; 1390-6623 ; 10.33936/ecasinergia.v15i1
مصطلحات موضوعية: prácticas preprofesionales, desempeño laboral, eficacia, estudiantes, mercadotecnia. JEL I23, I25
وصف الملف: application/pdf; application/zip; text/html
العلاقة: https://revistas.utm.edu.ec/index.php/ECASinergia/article/view/4659/8267Test; https://revistas.utm.edu.ec/index.php/ECASinergia/article/view/4659/8268Test; https://revistas.utm.edu.ec/index.php/ECASinergia/article/view/4659/8269Test; https://revistas.utm.edu.ec/index.php/ECASinergia/article/view/4659Test
الإتاحة: https://doi.org/10.33936/ecasinergia.v15i1.4659Test
https://doi.org/10.33936/ecasinergia.v15i1Test
https://revistas.utm.edu.ec/index.php/ECASinergia/article/view/4659Test -
6دورية أكاديمية
المصدر: Journal of Administrative Science; Vol 5 No 10 (2024): Journal of Administrative Science; 1-6 ; Journal of Administrative Science; Vol. 5 Núm. 10 (2024): Journal of Administrative Science; 1-6 ; 2683-2119 ; 10.29057/jas.v5i10
مصطلحات موضوعية: Crowdfunding, donations, social marketing, donativos, mercadotecnia social
وصف الملف: application/pdf
العلاقة: https://repository.uaeh.edu.mx/revistas/index.php/jas/article/view/11630/10593Test; https://repository.uaeh.edu.mx/revistas/index.php/jas/article/view/11630Test
الإتاحة: https://doi.org/10.29057/jas.v5i10.11630Test
https://doi.org/10.29057/jas.v5i10Test
https://repository.uaeh.edu.mx/revistas/index.php/jas/article/view/11630Test -
7دورية أكاديمية
المصدر: info:eu-repo/semantics/altIdentifier/eissn/ ; NovaRua; Vol. 15 Núm. 27 (2023): Julio-Diciembre 2023 ; 2007-4042 ; 10.20983/novarua.2023.27
مصطلحات موضوعية: Advertising, E-commerce, Digital marketing, Advertising media, Publicidad, Comercio electrónico, Mercadotecnia digital, Medios de publicidad, CIENCIAS SOCIALES, info:eu-repo/classification/cti/5
-
8دورية أكاديمية
المؤلفون: López-León, Ricardo, Gómez, Gabriela
المصدر: DAYA. Diseño, Arte y Arquitectura.; Nr. 16 (2024): DAYA 16, diseño, arte y arquitectura; 199 - 217 ; DAYA. Diseño, Arte y Arquitectura.; No. 16 (2024): DAYA 16, diseño, arte y arquitectura; 199 - 217 ; DISEÑO ARTE Y ARQUITECTURA; Núm. 16 (2024): DAYA 16, diseño, arte y arquitectura; 199 - 217 ; DAYA. Diseño, Arte y Arquitectura.; N. 16 (2024): DAYA 16, diseño, arte y arquitectura; 199 - 217 ; 2550-6609 ; 2588-0667 ; 10.33324/daya.vi16
مصطلحات موضوعية: descolonización, decolonial, publicidad, mercadotecnia, identidad nacional
وصف الملف: application/pdf
العلاقة: https://revistas.uazuay.edu.ec/index.php/daya/article/view/777/1180Test; https://revistas.uazuay.edu.ec/index.php/daya/article/view/777/1181Test; https://revistas.uazuay.edu.ec/index.php/daya/article/view/777/1200Test; https://revistas.uazuay.edu.ec/index.php/daya/article/view/777Test
الإتاحة: https://doi.org/10.33324/daya.vi16.77710.33324/daya.vi16Test
https://revistas.uazuay.edu.ec/index.php/daya/article/view/777Test -
9دورية أكاديمية
المصدر: NovaRua; Vol. 16 Núm. 27 (2023): Julio-Diciembre 2023 ; 2007-4042 ; 10.20983/novarua.2023.27
مصطلحات موضوعية: Advertising, E-commerce, Digital marketing, Advertising media, Publicidad, Comercio electrónico, Mercadotecnia digital, Medios de publicidad, CIENCIAS SOCIALES, info:eu-repo/classification/cti/5
وصف الملف: application/pdf
العلاقة: http://erevistas.uacj.mx/ojs/index.php/NovaRua/article/view/6104/7745Test; Armstrong, G., Adam, S., Denize, S., y Kotler, P. (2014). Principles of marketing. Pearson Australia Group. Borg, K., Lindsay, J., y Curtis, J. (2021). Targeted change: Using behavioral segmentation to identify and understand plastic consumers and how they respond to media communications. Environmental Communication, 15(8), 1109-1126. DOI: https://doi.org/10.1080/17524032.2021.1956558Test. Brotspies, H., y Weinstein, A. (2019). Rethinking business segmentation: a conceptual model and strategic insights. Journal of strategic marketing, 27(2), 164-176. DOI: https://doi.org/10.1080/0965254X.2017.1384750Test. Davidson, D. (1991). Three varieties of knowledge. Royal Institute of Philosophy Supplements, 30, 153-166. DOI: https://doi.org/10.1017/S1358246100007748Test. Desimpelaere, L., Hudders, L., y Van de Sompel, D. (2022). Children’s hobbies as persuasive strategies: the role of literacy training in children’s responses to personalized ads. Journal of Advertising, 1-16. DOI: https://doi.org/10.1080/00913367.2022.2102554Test. Ferreira-Barbosa, H., García-Fernández, J., y Cepeda-Carrión, G. (2023). The Mediating Role of e-Lifestyles to Use the Fitness Center App. International Journal of Human–Computer Interaction, 1-10. DOI: https://doi.org/10.1080/10447318.2023.2204273Test. Griva, A., Zampou, E., Stavrou, V., Papakiriakopoulos, D., y Doukidis, G. (2023). A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data. Journal of Decision Systems, 1-29. DOI: https://doi.org/10.1080/12460125.2022.2151071Test. Hayes, J. L., Holiday, S., y Park, H. (2022). Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda. International Journal of Advertising, 41(2), 210-232. DOI: https://doi.org/10.1080/02650487.2022.2038432Test. Helmold, M. (2022). Market Segmentation, Targeting, Differentiation and Positioning. En Helmold, M. (Ed.), Performance Excellence in Marketing, Sales and Pricing: Leveraging Change, Lean and Innovation Management (pp. 105-116). Springer International Publishing. Kim, J. (2021). Advertising in the metaverse: Research agenda. Journal of Interactive Advertising, 21(3), 141-144. DOI: https://doi.org/10.1080/15252019.2021.2001273Test. Lang, V., y Lang, V. (2021). Digitalization and Digital Transformation. En Digital Fluency. Apress. DOI: https://doi.org/10.1007/978-1-4842-6774-5_1Test. Lee, H., y Cho, C. H. (2020). Digital advertising: present and future prospects. International Journal of Advertising, 39(3), 332-341. DOI: https://doi.org/10.1080/02650487.2019.1642015Test. Li, H. (2019). Special section introduction: Artificial intelligence and advertising. Journal of advertising, 48(4), 333-337. DOI: https://doi.org/10.1080/00913367.2019.1654947Test. Liu, H., Huang, Y., Wang, Z., Liu, K., Hu, X., y Wang, W. (2019). Personality or value: A comparative study of psychographic segmentation based on an online review enhanced recommender system. Applied Sciences, 9(10), 1992. DOI: https://doi.org/10.3390/app9101992Test. Mark, T., Dhar, T., Verhoef, P. C., y Lemon, K. N. (2023). How is retargeting related to purchase incidence, channel choice, and purchase quantity?. Marketing Letters, 1-14. DOI: https://doi.org/10.1007/s11002-023-09693-4Test. Permanasari, K. I., Sarosa, M., Moentamaria, D., y Zuhri, F. M. A. (2022). The Influence of Marketing Mix and Demographic Segmentation on Customer Satisfaction. En Annual Management, Business and Economics Conference (1[1], 144-149). Recuperado de: http://proceeding-ambec.polinema.ac.id/index.php/ambec2022/article/view/37Test. Preston, C. (2005). Advertising to children and social responsibility. Young Consumers, 6(4), 61-67. DOI: https://doi.org/10.1108/17473610510701322Test. Rathore, B. (2023). Digital Transformation 4.0: Integration of Artificial Intelligence & Metaverse in Marketing. Eduzone: International Peer Reviewed/Refereed Multidisciplinary Journal, 12(1), 42-48. Recuperado de: https://www.eduzonejournal.com/index.php/eiprmj/article/view/248Test. Sayoh, M. M. R. (2023), Utilizing Artificial Intelligence in Digital Out-of-Home Advertising. International Design Journal, 13 (4), 417-425. DOI: https://dx.doi.org/10.21608/idj.2023.305380Test. Stidsen, B. (1975). Market segmentation, advertising and the concept of communication systems. Journal of the Academy of Marketing Science, 3, 69-84. DOI: https://doi.org/10.1007/BF02729959Test. Subawa, N. S., Widhiasthini, N. W., Astawa, I. P., Dwiatmadja, C., y Permatasari, N. P. I. (2021). The practices of virtual reality marketing in the tourism sector, a case study of Bali, Indonesia. Current Issues in Tourism, 24(23), 3284-3295. DOI: https://doi.org/10.1080/13683500.2020.1870940Test. Sung, E. C. (2021). The effects of augmented reality mobile app advertising: Viral marketing via shared social experience. Journal of Business Research, 122, 75-87. DOI: https://doi.org/10.1016/j.jbusres.2020.08.034Test. Zatonatska, T., Dluhopolskyi, O., Artyukh, T., y Tymchenko, K. (2022). Forecasting the Behavior of Target Segments to Activate Advertising Tools: Case of Mobile Operator Vodafone Ukraine. Economics, 10(1), 87-104. DOI: https://doi.org/10.2478/eoik-2022-0005Test. Zierau, N., Hildebrand, C., Bergner, A., Busquet, F., Schmitt, A., y Marco, J. (2023). Voice bots on the frontline: Voice-based interfaces enhance flow-like consumer experiences & boost service outcomes. Journal of the Academy of Marketing Science, 51, 823-842. DOI: https://doi.org/10.1007/s11747-022-00868-5Test.; http://erevistas.uacj.mx/ojs/index.php/NovaRua/article/view/6104Test
-
10دورية أكاديمية
المصدر: Revista Española de Nutrición Humana y Dietética (2023)
مصطلحات موضوعية: Publicidad de Alimentos, Mercadotecnia, Acceso a Alimentos Saludables, Niño, Ambiente alimentario, Ambiente obesogénico, Nutrition. Foods and food supply, TX341-641, Nutritional diseases. Deficiency diseases, RC620-627
وصف الملف: electronic resource
العلاقة: https://renhyd.org/renhyd/article/view/1981Test; https://doaj.org/toc/2173-1292Test; https://doaj.org/toc/2174-5145Test