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1دورية أكاديمية
المؤلفون: Filippou, Ilias1 (AUTHOR) IliasFilippou@wustl.edu, Taylor, Mark P.1 (AUTHOR) Mark.P.Taylor@wustl.edu, Wang, Zigan2 (AUTHOR) wangzg@sem.tsinghua.edu.cn
المصدر: Journal of Financial & Quantitative Analysis. May2024, Vol. 59 Issue 3, p1401-1429. 29p.
مصطلحات موضوعية: *FOREIGN exchange rates, *MASS media, *SENTIMENT analysis, *RATE of return, *TIME series analysis, INFORMATION dissemination, PRESS
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2دورية أكاديمية
المؤلفون: DesJardine, Mark R.1 (AUTHOR) mark.r.desjardine@tuck.dartmouth.edu, Shi, Wei2 (AUTHOR) wshi@bus.miami.edu, Cheng, Xin3 (AUTHOR) chengxin@rmbs.ruc.edu.cn
المصدر: Administrative Science Quarterly. Dec2023, Vol. 68 Issue 4, p956-1007. 52p.
مصطلحات موضوعية: *MASS media industry, *ECONOMIC competition, *INSTITUTIONAL ownership (Stocks), *FREE enterprise, *INVESTORS, *MASS media
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3تقرير
المؤلفون: Alexis K. Chapman
المصدر: Online Submission. 2024.
تمت مراجعته من قبل الزملاء: N
Page Count: 26
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4دورية
المؤلفون: Stelter, Brian
المصدر: New Republic. Jun2024, Vol. 255 Issue 6, p20-22. 3p. 1 Cartoon or Caricature.
مصطلحات موضوعية: *MASS media policy, *PROTEST movements, *DISINFORMATION, *MASS media & politics, UNITED States presidential elections
People: TRUMP, Donald, 1946-
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المصدر: Paramount Global Inc. SWOT Analysis. 5/27/2024, p1-8. 8p.
مصطلحات موضوعية: *MASS media industry, *TELEVISION broadcasting, *CABLE television industry
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المصدر: Warner Bros. Discovery, Inc. SWOT Analysis. 5/31/2024, p1-7. 7p.
مصطلحات موضوعية: *MASS media industry, *SUBSCRIPTION television, *TELEVISION broadcasting
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المصدر: MFE-MediaForEurope N.V. SWOT Analysis. 5/6/2024, p1-7. 7p.
مصطلحات موضوعية: *MASS media industry, *PRINTING industry, DIGITAL media
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8دورية أكاديمية
المؤلفون: Hyun, Ki Deuk1 (AUTHOR) hyun@aiu.ac.jp, Seo, Mihye2 (AUTHOR), Kim, Yonghwan3 (AUTHOR)
المصدر: International Journal of Public Opinion Research. Summer2024, Vol. 36 Issue 2, p1-13. 13p.
مصطلحات موضوعية: *MASS media policy, MEDIA literacy education, MASS media influence, GROUP identity, POLITICAL affiliation
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9دورية أكاديمية
المؤلفون: PEILIN PHUA1 peilin.phua@unisa.edu.au, HARTNETT, NICOLE2 nicole.hartnett@marketingscience.info, BEAL, VIRGINIA2 virginia.beal@marketingscience.info, GIANG TRINH2 Giang.Trinh@unisa.edu.au, KENNEDY, RACHEL2 rachel.kennedy@marketingscience.info
المصدر: Journal of Advertising Research. Jun2023, Vol. 63 Issue 2, p172-184. 13p.
مصطلحات موضوعية: *MARKET share, *CONSUMER goods, *BRAND name products, *ADVERTISING, MASS media industry advertising
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10دورية أكاديميةBuilding a social media community around your brand: the moderating role of firm engagement tactics.
المؤلفون: Chou, En-Yi1 (AUTHOR), Lin, Cheng-Yu2 (AUTHOR) jlin@mail.nutn.edu.tw
المصدر: Journal of Marketing Management. Jun2023, Vol. 39 Issue 7/8, p702-734. 33p. 2 Diagrams, 5 Charts.
مصطلحات موضوعية: *BRAND communities, *BRAND loyalty, *BRANDING (Marketing), LOCAL mass media, SOCIAL media