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1دورية أكاديمية
المؤلفون: Qayyum, Abdul, Jamil, Raja Ahmed, Sehar, Amnah
المصدر: Spanish Journal of Marketing -ESIC, 2022, Vol. 27, Issue 3, pp. 286-305.
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2
المؤلفون: Silva, Luciana Carvalhal da
المساهمون: Gomes, Daniel Jorge Roque Martins, 1981-, Repositório Comum
مصطلحات موضوعية: Marketing Verde, Produtos Verdes, Teoria da Ação Refletida, Intenção de Compra Verde
وصف الملف: application/pdf
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3
المؤلفون: Melo, Ricardo Filipe Salvador Pires de
مصطلحات موضوعية: Systematic literature review, Greenwashing, Green marketing, Consumer perception, Processamento de linguagem natural - -- NLP Natural language processing, Revisão sistemática da literatura, Marketing verde, Perceção do consumidor
وصف الملف: application/pdf
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4
المؤلفون: Ferreira, Bárbara dos Santos
مصطلحات موضوعية: Marketing verde, Greenwashing, Modelos de equações estruturais -- Structural equation models, Árvore de decisão -- Decision tree, Sustentabilidade -- Sustainability, Green marketing
وصف الملف: application/pdf
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5دورية أكاديمية
المؤلفون: Joesley Dourado
المصدر: GOT - Revista de Geografia e Ordenamento do Território, Iss 25, Pp 5-25 (2023)
مصطلحات موضوعية: sustentabilidade, espaços residenciais fechados, marketing verde, brasília, Geography (General), G1-922
وصف الملف: electronic resource
العلاقة: https://ojs.letras.up.pt/index.php/got/article/view/13734/12341Test; https://doaj.org/toc/2182-1267Test
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6دورية أكاديمية
المصدر: Comunicação e Sociedade, Vol 45 (2024)
مصطلحات موضوعية: marketing verde, greenwashing, desenvolvimento socioambiental, Banco do Brasil, Natura, Communication. Mass media, P87-96
وصف الملف: electronic resource
العلاقة: https://revistacomsoc.pt/index.php/revistacomsoc/article/view/5154Test; https://doaj.org/toc/1645-2089Test; https://doaj.org/toc/2183-3575Test
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7
المؤلفون: Berhorst, Nina
المساهمون: Rajsingh, Peter V., Veritati - Repositório Institucional da Universidade Católica Portuguesa
مصطلحات موضوعية: Green marketing, Greenwashing perception, Deception, Purchase intention, Brand trust, Brand loyalty, Environmental concern, Sustainability, Marketing verde,
Perceção de "Greenwashing", Engano, Intenção de compra, Confiança na marca, Fidelidade à marca, Preocupação ambiental, Sustentabilidade, Domínio/Área Científica::Ciências Sociais::Economia e Gestão وصف الملف: application/pdf
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8
المؤلفون: Lima, Ana C R B F
مصطلحات موضوعية: marketing verde, revisão bibliométrica, mapeamento cientifico, SciMAT
الإتاحة: http://hdl.handle.net/10314/8695Test
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9دورية أكاديمية
المؤلفون: Capua, María Florencia
المصدر: Cuadernos de Investigación Serie Administración; Núm. 5 (2023); 58-69 ; 2683-9652
مصطلحات موضوعية: Marketing, Marketing verde, Greenwashing, Ecología, Sostenibilidad, Responsabilidad social empresaria, Medio ambiente, Consumidor verde, Objetivos de desarrollo sostenible
وصف الملف: application/pdf
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10دورية أكاديمية
المصدر: Comunicação e Sociedade; Vol. 45 (2024): Publicidade e Desenvolvimento Sustentável; e024002 ; Comunicação e Sociedade; Vol. 45 (2024): Advertising and Sustainable Development; e024002 ; 2183-3575 ; 1645-2089
مصطلحات موضوعية: marketing verde, greenwashing, desenvolvimento socioambiental, Banco do Brasil, Natura, green marketing, social and environmental development
وصف الملف: application/pdf
العلاقة: https://revistacomsoc.pt/index.php/revistacomsoc/article/view/5154/6309Test; https://revistacomsoc.pt/index.php/revistacomsoc/article/view/5154/6308Test; https://revistacomsoc.pt/index.php/revistacomsoc/article/view/5154Test
الإتاحة: https://doi.org/10.17231/comsoc.45Test(2024).5154
https://revistacomsoc.pt/index.php/revistacomsoc/article/view/5154Test
النص الكامل