المؤلفون: Gupta, Chandan, author, Jindal, Priya, author, Shamkuwar, Madhavi, author

المصدر: The Framework for Resilient Industry: A Holistic Approach for Developing Economies

الوصول الحر: http://www.emeraldinsight.com/doi/10.1108/978-1-83753-734-120241011Test

المؤلفون: Jawad Tauheed, Aumir Shabbir, Muhammad Pervez

المصدر: Journal of Business, Communication and Technology, Vol 3, Iss 1, Pp 54-65 (2024)

مصطلحات موضوعية: artificial intelligence, digital marketing, digital marketing campaign, effective marketing, data-driven marketing, Business, HF5001-6182, Communication. Mass media, P87-96, Technology

وصف الملف: electronic resource

العلاقة: https://bctjournal.com/article_31_30f2e63b43eaedd3b81a4300ca956798.pdfTest; https://doaj.org/toc/2791-3775Test

الوصول الحر: https://doaj.org/article/4ab35b6f18ce4adca730d0f807545530Test

المؤلفون: Hu, Zhongtao

المصدر: Information Technology & People, 2023, Vol. 37, Issue 2, pp. 677-699.

الوصول الحر: http://www.emeraldinsight.com/doi/10.1108/ITP-03-2022-0170Test

المؤلفون: Nuruzzaman, N, Makarius, Erin, Mukherjee, Debmalya, Gaur, Ajai

المصدر: Nuruzzaman , N , Makarius , E , Mukherjee , D & Gaur , A 2024 , ' MNCs' corporate social irresponsibility and foreign subsidiary performance ' , Global Strategy Journal . https://doi.org/10.1002/gsj.1502Test

مصطلحات موضوعية: corporate social irresponsibility, foreign subsidiaries, innovation, marketing campaign, multinational companies, reputation

وصف الملف: application/pdf

العلاقة: https://research.manchester.ac.uk/en/publications/85005c35-e5d9-4e63-8e63-470b3618c91aTest

الإتاحة: https://doi.org/10.1002/gsj.1502Test
https://research.manchester.ac.uk/en/publications/85005c35-e5d9-4e63-8e63-470b3618c91aTest
https://pure.manchester.ac.uk/ws/files/293121613/Nuruzzaman._Makarius._Mukherjee.Gaur._GSJ_2024.pdfTest
http://www.scopus.com/inward/record.url?scp=85184236101&partnerID=8YFLogxKTest
https://www.mendeley.com/catalogue/f5ea1f82-1f1f-39ef-aeee-43420c133491Test/

المؤلفون: Ruslana Sodoma, Oleg Kovalchuk, Oksana Sadura, Nazariy Popadynets

المصدر: Journal of Vasyl Stefanyk Precarpathian National University, Vol 10, Iss 2, Pp 59-68 (2023)

مصطلحات موضوعية: it project management, marketing campaign, team building, business development, General Works

وصف الملف: electronic resource

العلاقة: https://journals.pnu.edu.ua/index.php/jpnu/article/view/6918Test; https://doaj.org/toc/2311-0155Test; https://doaj.org/toc/2413-2349Test

الوصول الحر: https://doaj.org/article/c8929156da88467999a95c620e162ed1Test

المؤلفون: Erin Hennessy, Eleanor Shonkoff, Linda Harelick, Peter Bakun, Kenneth Chui, Susan Roberts, Sara Folta, Jeanne Goldberg, Christina D Economos

المصدر: Public Health Nutrition, Vol 26, Pp 256-261 (2023)

مصطلحات موضوعية: Dietary intake, Plate waste, Calories ordered, Calories consumed, Social marketing campaign, Public aspects of medicine, RA1-1270, Nutritional diseases. Deficiency diseases, RC620-627

وصف الملف: electronic resource

العلاقة: https://www.cambridge.org/core/product/identifier/S136898002200163X/type/journal_articleTest; https://doaj.org/toc/1368-9800Test; https://doaj.org/toc/1475-2727Test

الوصول الحر: https://doaj.org/article/a99e04c800f049f3a7abe3e6f5e99886Test

المؤلفون: RAIS FATIMAZAHRA, BERRADA ABLA

المصدر: Revue Marocaine de Recherche en Management et Marketing, Vol 14, Iss 2, Pp 163-182 (2022)

مصطلحات موضوعية: comportement du consommateur, achat compulsif, compagne marketing, ethique, addiction, consumer’s behaviour, compulsive buying, marketing campaign, ethics, Management. Industrial management, HD28-70, Marketing. Distribution of products, HF5410-5417.5

وصف الملف: electronic resource

العلاقة: https://revues.imist.ma/index.php/REMAREM/article/view/33874Test; https://doaj.org/toc/2028-5175Test; https://doaj.org/toc/2458-665XTest

الوصول الحر: https://doaj.org/article/69631ca9558e417c80b62fdb74d14d2eTest

المؤلفون: Lopes, João Carlos Carvalho

المساهمون: Gonçalves, Helena Martins, Repositório da Universidade de Lisboa

مصطلحات موضوعية: Racismo, Campanhas Publicitárias, Campanhas de Marketing Social, Jogadores/clubes de Futebol, Credibilidade, Notoriedade, Identificação, Atitudes, Comportamentos, Racism, Promotional Campaign, Social Marketing Campaign, Football players/clubs, Credibility, Notoriety, Identification, Attitudes, Behaviours

وصف الملف: application/pdf

العلاقة: Lopes, João Carlos Carvalho (2022). “Efeito das campanhas de marketing social e da identificação do adepto com jogadores/clubes de futebol no comportamento antirracista do adepto de futebol ”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão

الإتاحة: http://hdl.handle.net/10400.5/26996Test

المؤلفون: Ruxandra-Irina POPESCU, Oana-Matilda SABIE, Elena-Cătălina MAZILU

المصدر: Journal of Public Administration, Finance and Law, Vol 11, Iss 24, Pp 304-317 (2022)

مصطلحات موضوعية: erasmus+, marketing campaign, Law, Law in general. Comparative and uniform law. Jurisprudence, K1-7720, Social Sciences, Finance, HG1-9999

وصف الملف: electronic resource

العلاقة: https://www.jopafl.com/uploads/issue24/THE_IMPORTANCE_OF_PROMOTING_THE_ERASMUS_PROGRAMME_IN_UNIVERSITIES.pdfTest; https://doaj.org/toc/2285-2204Test; https://doaj.org/toc/2285-3499Test

الوصول الحر: https://doaj.org/article/1310a72370df4af89e1b644b2bb8eda4Test

المؤلفون: Shukla, Shekhar, Dubey, Ashish

المصدر: Journal of Research in Interactive Marketing, 2021, Vol. 16, Issue 2, pp. 189-220.

الوصول الحر: http://www.emeraldinsight.com/doi/10.1108/JRIM-04-2020-0074Test