المؤلفون: Serra, Ana Catarina Carvalho de Faria de Moreira

مصطلحات موضوعية: Marketing social, Integração, Refugiados, Municípios, Quadrilátero Urbano

الإتاحة: http://hdl.handle.net/11110/2842Test

المؤلفون: Gomes, Daniela Sofia Oliveira

المساهمون: Baptista, Maria Cristina Pinto, Repositório da Universidade de Lisboa

مصطلحات موضوعية: Marketing Social, Campanhas de Marketing Social, Saúde Mental, Literacia em Saúde Mental, Digital, Social Marketing, Social Marketing Campaigns, Mental Health, Mental Health Literacy

وصف الملف: application/pdf

العلاقة: Gomes, Daniela Sofia Oliveira (2023). “O que define uma ação de marketing social em saúde mental? : o projeto labirinto : entrevistas sobre saúde mental”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão

الإتاحة: http://hdl.handle.net/10400.5/29570Test

المؤلفون: Baptista, Nuno, Carolina Boechat, Anna

المساهمون: RCIPL

مصطلحات موضوعية: Marketing social, Intervenção social, Aplicação prática

وصف الملف: application/pdf

العلاقة: Baptista, N. & Boechat, A.C. (2023). O marketing social no contexto da intervenção social. In I. Casquilho-Martins & J. Fialho (orgs), Planeamento da intervenção social: Conceção, ação e avaliação (pp. 225-235), Sílabo.; 978-989-561-323-6

الإتاحة: http://hdl.handle.net/10400.21/17259Test

المؤلفون: Silva, Alexandra Pinho

المساهمون: Silveira, Patrícia, Ramalho, Joana Lourenço, Repositório Comum

مصطلحات موضوعية: Marketing social, Social advetising, Brand authenticity

وصف الملف: application/pdf

الإتاحة: http://hdl.handle.net/10400.26/49823Test

المؤلفون: Fernandes, Júlia de Farias Brito

المساهمون: Oliveira, Ana Filipa Santos de, Veritati - Repositório Institucional da Universidade Católica Portuguesa

مصطلحات موضوعية: IPSS, Organizações sem fins lucrativos, Setor social, Marketing digital, Marketing social, Estratégias de marketing, Non-profit organizations, Social sector, Digital marketing, Social marketing, Marketing strategies, Domínio/Área Científica::Ciências Sociais::Ciências da Comunicação

وصف الملف: application/pdf

الإتاحة: http://hdl.handle.net/10400.14/43834Test

المؤلفون: Alves, Joana Isabel Ferreira

المساهمون: Teixeira, Sara Raquel de Paiva Abreu, Repositório Científico do Instituto Politécnico do Porto

مصطلحات موضوعية: Marketing digital, Social media marketing, Marketing de conteúdo, Estratégias de conteúdo, Marketing social, Marketing influencers, Reputação da marca, Content marketing, Brand reputation, Content strategies, Influencers marketing, Social marketing, Gestão

وصف الملف: application/pdf

الإتاحة: http://hdl.handle.net/10400.22/24739Test

المؤلفون: Lopes, Sara da Conceição Vieira

مصطلحات موضوعية: Marketing Social, Publicidade de Serviço Público, Comunicação em Saúde, Doação de Sangue, Social Marketing, Public Service Publicity, Health Communication, Blood Donation

وصف الملف: application/pdf

الإتاحة: http://hdl.handle.net/20.500.11960/3832Test

المؤلفون: Fonseca, Jéssica Mayra

مصطلحات موضوعية: Marketing digital, redes sociais, mercado Pet, animais de estimação, comportamento do consumidor, Digital marketing, social networks, pet market, pets, consumer behavior, Digital marketing, social networks, pet market, pets

وصف الملف: application/pdf

الإتاحة: http://hdl.handle.net/20.500.11960/3831Test

المؤلفون: Rojas-de-Gracia, María-Mercedes

مصطلحات موضوعية: Suicidio - Prevención, Prevención del suicidio, Mitos del suicidio, Campañas de comunicación, Marketing social

العلاقة: XXXIII Jornadas Hispanolusas de Gestión Científica; Ceuta (España); 24/01/2024; https://hdl.handle.net/10630/30744Test

الإتاحة: https://hdl.handle.net/10630/30744Test

المؤلفون: José Murilo Matias Hermínio, Stephanie Ingrid Souza Barboza

المصدر: Revista de Ciências da Administração : RCA, Vol 25, Iss 65 (2023)

مصطلحات موضوعية: covid-19, campanhas de marketing social, marketing social, Political science, Political institutions and public administration (General), JF20-2112

وصف الملف: electronic resource

العلاقة: https://periodicos.ufsc.br/index.php/adm/article/view/87061Test; https://doaj.org/toc/1516-3865Test; https://doaj.org/toc/2175-8077Test

الوصول الحر: https://doaj.org/article/04e06a0247514869a15de0b6cdb0b0f3Test