المؤلفون: Beichert, Maximilian (AUTHOR), Bayerl, Andreas (AUTHOR), Goldenberg, Jacob (AUTHOR) jgoldenberg@runi.ac.il, Lanz, Andreas (AUTHOR)

المصدر: Journal of Marketing. Jul2024, Vol. 88 Issue 4, p40-63. 24p.

مصطلحات موضوعية: *INFLUENCER marketing, *RATE of return, *MARKETING strategy, *ADVERTISING endorsements, *DIRECT selling, *TARGET marketing, SOCIAL media

المؤلفون: Huang, Yuqin¹ (AUTHOR), Li, Feng² (AUTHOR), Li, Tong³ (AUTHOR) litong@xmu.edu.cn, Lin, Tse‐Chun^4,5 (AUTHOR)

المصدر: Contemporary Accounting Research. Jun2024, Vol. 41 Issue 2, p1089-1119. 31p.

مصطلحات موضوعية: *RATE of return on stocks, *SENTIMENT analysis, *INVESTORS, *QUARTERLY reports, SOCIAL media, SOCIAL interaction

المؤلفون: Xiaoye Cheng (AUTHOR) xycheng@udel.edu, Bala, Hillol (AUTHOR) hbala@indiana.edu, Mochen Yang (AUTHOR) yang3653@umn.edu

المصدر: MIS Quarterly. Jun2024, Vol. 48 Issue 2, p731-747. 17p. 11 Charts.

مصطلحات موضوعية: *BUSINESS enterprises, *ONLINE comments, *CUSTOMER relations, SOCIAL media

مصطلحات جغرافية: UNITED States

Reviews & Products: FACEBOOK (Web resource)

المؤلفون: Xue (Jane) Tan (AUTHOR) janetan@smu.edu, Lu (Lucy) Yan (AUTHOR) yanlucy@indiana.edu, Pedraza-Martinez, Alfonso J. (AUTHOR) apedraz2@nd.edu

المصدر: MIS Quarterly. Jun2024, Vol. 48 Issue 2, p613-643. 31p. 2 Color Photographs, 20 Charts, 3 Graphs.

مصطلحات موضوعية: *SELF-disclosure, SOCIAL media, PROSOCIAL behavior, LIKES & dislikes, GRATITUDE, ATTRIBUTION (Social psychology)

المؤلفون: Jaehwuen Jung (AUTHOR) jaejung@temple.edu, Shuting (Ada) Wang (AUTHOR) shuting.wang@baruch.cuny.edu, Wattal, Sunil (AUTHOR) swattal@temple.edu

المصدر: MIS Quarterly. Jun2024, Vol. 48 Issue 2, p521-550. 30p. 3 Diagrams, 20 Charts.

مصطلحات موضوعية: *COMMERCIALIZATION, *SHOWROOMS, *CONSUMER behavior, *PURCHASING, SOCIAL media, FANS (Persons), PRIVACY

المؤلفون: Septianto, Felix¹ (AUTHOR) f.septianto@uq.edu.au, Mathmann, Frank² (AUTHOR)

المصدر: Journal of Advertising. Jun/Jul2024, Vol. 53 Issue 3, p416-433. 18p.

مصطلحات موضوعية: *ADVERTISING, MEAT alternatives, SOCIAL media, EMOTIONS, SOCIAL influence, EMOTICONS & emojis

الشركة/الكيان: META Platforms Inc.

المؤلفون: Filippou, Ilias¹ (AUTHOR) IliasFilippou@wustl.edu, Taylor, Mark P.¹ (AUTHOR) Mark.P.Taylor@wustl.edu, Wang, Zigan² (AUTHOR) wangzg@sem.tsinghua.edu.cn

المصدر: Journal of Financial & Quantitative Analysis. May2024, Vol. 59 Issue 3, p1401-1429. 29p.

مصطلحات موضوعية: *FOREIGN exchange rates, *MASS media, *SENTIMENT analysis, *RATE of return, *TIME series analysis, INFORMATION dissemination, PRESS

المؤلفون: HARRIS, AINSLEY (AUTHOR)

المصدر: Fast Company. Spring2024, Issue 262, p16-20. 4p. 2 Cartoon or Caricatures.

مصطلحات موضوعية: SOCIAL media, POLITICAL campaigns, IRAQ War, 2003-2011, GENERATIVE artificial intelligence

المؤلفون: Turel, Ofir¹ (AUTHOR) oturel@unimelb.edu.au, Qahri-Saremi, Hamed² (AUTHOR) Hamed.Qahri-Saremi@colostate.edu

المصدر: Journal of Management Information Systems. 2024, Vol. 41 Issue 2, p515-545. 31p.

مصطلحات موضوعية: SOCIAL media, LIKES & dislikes, SOCIAL comparison, AVERSION, PROSPECT theory, SOCIAL processes

المؤلفون: Zhang, Wenli¹ (AUTHOR) wlzhang@iastate.edu, Xie, Jiaheng² (AUTHOR) jxie@udel.edu, Zhang, Zhu³ (AUTHOR) zhuzhang@uri.edu, Liu, Xiang⁴ (AUTHOR) dennisl@udel.edu

المصدر: Journal of Management Information Systems. 2024, Vol. 41 Issue 2, p546-580. 35p.

مصطلحات موضوعية: *INFORMATION technology, DEEP learning, SOCIAL media, MENTAL depression, DEPRESSED persons, FEATURE extraction