-
1دورية أكاديمية
المؤلفون: Mrindoko, Allen Emmanuel1 allen.mrindoko@gmail.com, Nyange, Eunice Frank2
المصدر: International Journal of Management, Accounting & Economics. Jun2024, Vol. 11 Issue 6, p639-660. 22p.
مصطلحات موضوعية: *TAXPAYER compliance, *MARKETING mix, *TAX administration & procedure, *STATISTICAL sampling, *CUSTOMER satisfaction, *TAX auditing, TAX compliance costs
-
2دورية أكاديمية
المؤلفون: Qibtiyana, Mariyatul1 mariyatulqibtiyana4@gmail.com, Ali, Hapzi2 hapzi.ali@gmail.com
المصدر: Dinasti International Journal of Management Science (DIJMS). May/Jun2024, Vol. 5 Issue 5, p1037-1041. 5p.
مصطلحات موضوعية: *MARKETING, *MARKETING mix, *MARKET positioning, *PRICES, *CONSUMERS, ACQUISITION of data
-
3دورية أكاديمية
المؤلفون: Zebua, Livia1 livia1408@gmail.com, Irwandy1, Pasinringi, Syahrir A.1, Rivai, Fridawaty1, Sidin, Indahwati1, Mumang, Andi Agus2
المصدر: Asia Pacific Journal of Health Management. 2024, Vol. 19 Issue 1, p1-8. 8p.
مصطلحات موضوعية: *MARKETING mix, PATIENT experience, PATIENTS' attitudes, SATISFACTION, PATIENT satisfaction, HOSPITAL patients, PATH analysis (Statistics)
-
4دورية أكاديمية
العنوان البديل: ANALIZA ROLI MARKETINGU MIX W TWORZENIU LOJALNOŚCI KLIENTÓW W SUPERMARKETACH.
المؤلفون: M., Šostar1 msostar@ftrr.hr, C., Jupek2 cjupek@ftrr.hr, D., Huška3 davor.huska@mrrfeu.hr
المصدر: Polish Journal of Management Studies. 2024, Vol. 29 Issue 1, p302-318. 17p.
مصطلحات موضوعية: *CUSTOMER loyalty, *MARKETING mix, *SUPERMARKETS, *SHOPPING centers, *GROCERY shopping, *CONSUMER behavior, CRONBACH'S alpha
-
5دورية أكاديمية
المؤلفون: Savvides, Savvakis C.
المصدر: World Economics. Jan-Mar2024, Vol. 25 Issue 1, p73-100. 28p.
مصطلحات موضوعية: *MARKETING mix, *SALES promotion, *MICROECONOMICS, *CAPITAL investments, *SUPPLY & demand, *PLACE marketing, *MARKETING
-
6دورية أكاديمية
المؤلفون: Allaway, Arthur W.1 (AUTHOR), McCullough, Heath2 (AUTHOR) McCullough@Auburn.edu, Kim, Kyoungmi3 (AUTHOR), McAmis, Gregory4 (AUTHOR)
المصدر: Journal of Marketing Theory & Practice. Winter2024, Vol. 32 Issue 1, p25-42. 18p.
مصطلحات موضوعية: *CONSUMER package goods, *MARKETING mix, *CONSUMERS, *MARKETING, *NEW product development, *DATABASES
-
7دورية أكاديمية
المؤلفون: Nikolic, Dejana1 (AUTHOR) dejana.nikolic@fon.bg.ac.rs, Kostic-Stankovic, Milica1 (AUTHOR), Jeremic, Veljko1 (AUTHOR)
المصدر: Economic Research-Ekonomska Istrazivanja. December 2023, Vol. 36 Issue 1, p1-24. 24p.
مصطلحات موضوعية: *COVID-19 pandemic, *MARKETING mix, *MARKETING, *CONSUMER preferences, *MOTION picture industry, STRUCTURAL equation modeling, FILM genres, FILMMAKING
مصطلحات جغرافية: SERBIA
-
8دورية أكاديمية
العنوان البديل: MIX DE MARKETING SOBRE LA INTENCIÓN DE COMPRA Y SU IMPACTO EN LA DECISIÓN DE COMPRAR ALGUNOS PRODUCTOS.
MARKETING MIX NA INTENÇÃO DE COMPRA E SEU IMPACTO NA DECISÃO DE COMPRA DE ALGUNS PRODUTOS.المؤلفون: Suyanto, Achmad Manshur Ali1 amasuyanto@telkomuniversity.ac.id, Dewi, Desshandra Garcya2 dgarcyad@student.telkomuniversity.ac.id
المصدر: International Journal of Professional Business Review (JPBReview). 2023, Vol. 8 Issue 10, p1-21. 21p.
مصطلحات موضوعية: *MARKETING mix, *ONLINE shopping, *MARKETING, *CONSUMER behavior, *CONSUMER attitudes, *BUSINESS success, ENVIRONMENTAL literacy, PARTIAL least squares regression
-
9دورية أكاديمية
العنوان البديل: LA INFLUENCIA DE LA ESTRATEGIA DE MARKETING Y DE LA COMBINACIÓN DE MARKETING EN LOS RESULTADOS DE MARKETING DE LAS BEBIDAS LISTAS PARA BEBER A TRAVÉS DE LA IMAGEN DE MARCA.
A INFLUÊNCIA DA ESTRATÉGIA DE MARKETING E DO MARKETING MIX NO DESEMPENHO DE MARKETING DAS BEBIDAS PRONTAS A BEBER ATRAVÉS DA IMAGEM DE MARCA.المؤلفون: Sudarman, Daman1 daman.sudarman@umj.ac.id, Lailla, Nor2 nor.lailla@umj.ac.id
المصدر: International Journal of Professional Business Review (JPBReview). 2023, Vol. 8 Issue 9, p1-15. 15p.
مصطلحات موضوعية: *MARKETING mix, *MARKETING strategy, *MARKETING, *BRAND image, *INFLUENCER marketing, *BEVERAGE packaging, *BEVERAGE industry, READY to drink beverages
-
10دورية أكاديمية
العنوان البديل: LA INFLUENCIA DE LA ESTRATEGIA DE MARKETING MIX ELECTRÓNICO EN EL RENDIMIENTO ORGANIZATIVO: UN ANÁLISIS EMPÍRICO DE LAS PYME JORDANAS.
A INFLUÊNCIA DA ESTRATÉGIA DE MIX DE MARKETING ELETRÔNICO NO DESEMPENHO ORGANIZACIONAL: UMA ANÁLISE EMPÍRICA DAS PMES JORDANIANAS.المؤلفون: Ali Alqudah, Omar Mohammad Abdullah1 dr_omar@inu.edu.jo
المصدر: International Journal of Professional Business Review (JPBReview). 2023, Vol. 8 Issue 6, p1-16. 16p.
مصطلحات موضوعية: *MARKETING mix, *INTERNET marketing, *SMALL business, *ADVERTISING management, *ORGANIZATIONAL performance, *SOCIAL media in marketing, ORGANIZATIONAL aims & objectives