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1دورية أكاديميةThe effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brand
المصدر: Spanish Journal of Marketing-ESIC, Vol 25, Iss 2, Pp 333-354 (2021)
مصطلحات موضوعية: brand love, brand attachment, brand loyalty, product involvement, Marketing. Distribution of products, HF5410-5417.5
وصف الملف: electronic resource
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2
المصدر: Journal of Marketing Theory and Practice. :1-19
مصطلحات موضوعية: Marketing
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::fd9b14f8492c914d15829fe20af7ea13Test
https://doi.org/10.1080/10696679.2022.2143380Test -
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المصدر: Journal of International Consumer Marketing. :1-16
مصطلحات موضوعية: Marketing, Management Information Systems
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::49acaba7bf967eda911080e4506618e8Test
https://doi.org/10.1080/08961530.2022.2117755Test -
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المصدر: Journal of Consumer Marketing. 39:358-370
مصطلحات موضوعية: Marketing, Business and International Management
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5
المصدر: Asia Pacific Journal of Marketing and Logistics.
مصطلحات موضوعية: General Medicine
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المؤلفون: Reza Fazli-Salehi, Mahshid Jahangard, Ivonne M. Torres, Rozbeh Madadi, Miguel Ángel Zúñiga
المصدر: Journal of Consumer Marketing. 39:242-253
مصطلحات موضوعية: Marketing, Business and International Management
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المصدر: Journal of Business Research. 137:46-57
مصطلحات موضوعية: Marketing, media_common.quotation_subject, Self-brand, Self-concept, Context (language use), Advertising, law.invention, Connection (mathematics), law, Negative relationship, Multiculturalism, CLARITY, Materialism, Psychology, media_common
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::0d7b74a0949ec237077c5d4e133cbd87Test
https://doi.org/10.1016/j.jbusres.2021.08.006Test -
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المؤلفون: Miguel Angel Zúñiga, Rozbeh Madadi, Ivonne M. Torres
المصدر: Services Marketing Quarterly. 43:374-388
مصطلحات موضوعية: Supply chain management, Business, Management and Accounting (miscellaneous), Business, Relationship marketing, Industrial organization
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::cbb089dc47e6478a2a4ecb87727b8cf4Test
https://doi.org/10.1080/15332969.2021.1993561Test -
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المصدر: Journal of Consumer Marketing. 38:802-812
مصطلحات موضوعية: Marketing, Self-brand, Narcissism, medicine, Advertising, Uniqueness, Business and International Management, Conspicuous consumption, medicine.symptom, Psychology, Connection (mathematics)
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المؤلفون: Ivonne M. Torres, Reza Fazli-Salehi, Miguel Angel Zúñiga
المصدر: Services Marketing Quarterly. 42:234-252
مصطلحات موضوعية: Operationalization, Process management, Key account management, Conceptualization, Computer science, Software deployment, Business, Management and Accounting (miscellaneous), Customer service
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::2531281b0829aee72604f649b9974a20Test
https://doi.org/10.1080/15332969.2021.1976553Test