المؤلفون: Osterman, Paul¹ (AUTHOR) osterman@mit.edu

المصدر: ILR Review. May2024, Vol. 77 Issue 3, p366-395. 30p.

مصطلحات موضوعية: *LABOR market, *INTERNAL marketing, *ATTITUDES toward work, *QUALITY of work life, IDEA (Philosophy)

المؤلفون: Kim, Claire Heeryung¹ (AUTHOR) hkim28@roosevelt.edu, Han, Da Hee² (AUTHOR) dahee.han@mcgill.ca

المصدر: European Journal of Marketing. 2024, Vol. 58 Issue 5, p1387-1409. 23p.

مصطلحات موضوعية: *INTERNAL marketing, *MARKETING effectiveness, *PRODUCT attributes, JUDGMENT (Psychology), AFFIRMATIONS (Self-help), SOCIAL influence

المؤلفون: Lo Iacono, Joseph¹ (AUTHOR), Carlini, Joan¹ (AUTHOR), France, Cassandra² (AUTHOR) c.france@uq.edu, Grace, Debra¹ (AUTHOR)

المصدر: Journal of Strategic Marketing. Jul2024, Vol. 32 Issue 5, p712-728. 17p.

مصطلحات موضوعية: *VALUE (Economics), *INTERNAL marketing, *CONSUMERS, *EMPLOYER branding (Marketing), *MARKETING, *VALUE creation

المؤلفون: ROGIERS, PHILIP, COLLINGS, DAVID G.

المصدر: Academy of Management Perspectives; May2024, Vol. 38 Issue 2, p177-196, 20p, 1 Diagram, 2 Charts

مصطلحات موضوعية: PARADOX, DECONSTRUCTION, LABOR market, INTERNAL marketing, OCCUPATIONAL training

المؤلفون: Richardson, Neil¹ (AUTHOR) N.Richardson@leedsbeckett.ac.uk, Gosnay, Ruth M.¹ (AUTHOR) r.gosnay@leedsbeckett.ac.uk

المصدر: Corporate Communications: An International Journal. 2024, Vol. 29 Issue 2, p238-256. 19p.

مصطلحات موضوعية: *INTERNAL marketing, *SOCIAL impact, *MARKET orientation, *RESEARCH & development, LITERATURE

الشركة/الكيان: INTERNATIONAL Maritime Organization

المؤلفون: Lestari, Resanti¹ resanti.lestari@unmer.ac.id, Syahyuti², Wibawa, Berto Mulia³, Endayani, Fatmasari⁴, Setyawati, Dyah⁴, Fandhitya Silalahi, Sahat Aditua²

المصدر: Cogent Business & Management. 2024, Vol. 11 Issue 1, p1-25. 25p.

مصطلحات موضوعية: *INTERNAL marketing, *SMALL business, *MARKETING research, *MARKETING effectiveness, *INDUSTRIAL management, CONFIRMATORY factor analysis

مصطلحات جغرافية: MALANG (Indonesia), INDONESIA

المؤلفون: Palić, Mirko¹ (AUTHOR) mirkopalic@gmail.com, Kozina, Zrinka¹ (AUTHOR) zkozina@efzg.hr, Tutek, Natalia² (AUTHOR) natalia.tutek@gmail.com

المصدر: Business Systems Research. Dec2023, Vol. 14 Issue 2, p44-60. 17p.

مصطلحات موضوعية: *INTERNAL marketing, *CAREER development, *CORPORATE culture, *PERFORMANCE awards, *EMPLOYEE benefits, *INTERNAL auditing, GENDER nonconformity

مصطلحات جغرافية: CROATIA

الشركة/الكيان: EUROPEAN Union

المؤلفون: Fossum, John Erik¹ (AUTHOR) j.e.fossum@arena.uio.no

المصدر: Journal of Common Market Studies. Nov2023, Vol. 61 Issue 6, p1639-1655. 17p.

مصطلحات موضوعية: *INTERNAL marketing, DEMOCRACY, COUNTRIES, POLITICAL systems

العنوان البديل: EL IMPACTO DEL MARKETING INTERNO EN LA INNOVACIÓN ORGANIZACIONAL: UN ESTUDIO DE CAMPO EN LOS DEPARTAMENTOS DEL MINISTERIO DE CULTURA, TURISMO Y ANTIGÜEDADES EN IRAQ.
O IMPACTO DO MARKETING INTERNO NA OBTENÇÃO DE INOVAÇÃO ORGANIZACIONAL: UM ESTUDO DE CAMPO NOS DEPARTAMENTOS DO MINISTÉRIO DA CULTURA, TURISMO E ANTIGUIDADES NO IRAQUE.

المؤلفون: Fannos Al-Dulaimi, Basem Tareq¹ basemgazalla@gmail.com, Rajab, Ayman Bin² benredjeb_aymen@yahoo.fr

المصدر: International Journal of Professional Business Review (JPBReview). 2023, Vol. 8 Issue 9, p1-19. 19p.

مصطلحات موضوعية: *INTERNAL marketing, *ORGANIZATIONAL change, *FIELD research, *SENIOR leadership teams, *EMPLOYEE training, *HOSPITALITY industry personnel, *SERVICE industries, REWARD (Psychology), TORTURE

مصطلحات جغرافية: IRAQ

المؤلفون: Fier, Stephen G.¹ (AUTHOR) fiersg@vcu.edu, Liebenberg, Andre P.² (AUTHOR)

المصدر: Journal of Risk & Insurance. Dec2023, Vol. 90 Issue 4, p861-897. 37p.

مصطلحات موضوعية: *CAPITAL market, *INTERNAL marketing, *INSURANCE companies, *CAPITAL allocation, *TIME series analysis