دورية أكاديمية
PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN LABORATORIUM LABBIOGEN DI SURABAYA
| العنوان: | PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN LABORATORIUM LABBIOGEN DI SURABAYA |
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| المؤلفون: | Diana, Jois Fera, Sudirman, Achmad Djoni |
| المصدر: | Bisnis-Net Jurnal Ekonomi dan Bisnis; Vol 6, No 2 (2023); 641-647 ; Bisnis-Net; Vol 6, No 2 (2023); 641-647 ; 2722-3574 ; 2621-3982 ; 10.46576/bn.v6i2 |
| بيانات النشر: | Universitas Dharmawangsa |
| سنة النشر: | 2023 |
| المجموعة: | Warta Dharmawansa : Journal of Dharmawangsa University |
| مصطلحات موضوعية: | Economy, Service quality, corporate image, customer satisfaction |
| جغرافية الموضوع: | Surabaya |
| الوصف: | This study aims to determine whether service quality and company image have an effect on customer satisfaction at the Labbiogen Laboratory in Surabaya. This research is a descriptive quantitative type with a population of 92 customers of Labbiogen Laboratory in the city of Surabaya and samples were obtained using a purposive sampling technique, where the criterion was that the customer had at least checked at least 2 times. The research data is primary data using a questionnaire which is distributed using a Google Form, which is done to avoid transmission of the Covid-19 virus. The results showed that: Service Quality and Corporate Image have a significant effect on Customer Satisfaction of the Labbiogen Laboratory in Surabaya, both partially and simultaneously. From the results of the coefficient of determination, the R2 value is 0.479 or 47.90%. This shows that customer satisfaction can be explained by 47.90% by the independent variables namely Service Quality and Company Image). While 52.10% of the variable Customer Satisfaction is explained by other variables outside the independent variables in this study. |
| نوع الوثيقة: | article in journal/newspaper |
| وصف الملف: | application/pdf |
| اللغة: | Indonesian |
| العلاقة: | https://jurnal.dharmawangsa.ac.id/index.php/bisnet/article/view/3693/2608Test; https://jurnal.dharmawangsa.ac.id/index.php/bisnet/article/view/3693Test |
| DOI: | 10.46576/bn.v6i2.3693 |
| الإتاحة: | https://doi.org/10.46576/bn.v6i2.3693Test https://doi.org/10.46576/bn.v6i2Test https://jurnal.dharmawangsa.ac.id/index.php/bisnet/article/view/3693Test |
| حقوق: | Copyright (c) 2023 Bisnis-Net Jurnal Ekonomi dan Bisnis ; https://creativecommons.org/licenses/by-nc/4.0Test |
| رقم الانضمام: | edsbas.AE97ADEC |
| قاعدة البيانات: | BASE |
| DOI: | 10.46576/bn.v6i2.3693 |
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