المؤلفون: Villanova, Daniel (AUTHOR), Matherly, Ted (AUTHOR) dvillanova@walton.uark.edu

المصدر: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p61-78. 18p.

مصطلحات موضوعية: *BRAND image, *CUSTOMER relations, *CONSUMER behavior, SOCIAL media, SHAME, MOTIVATION (Psychology), SWEARING (Profanity), SOCIAL norms

المؤلفون: Chung, Jaeyeon (Jae) (AUTHOR), Ding, Yu (AUTHOR), Kalra, Ajay (AUTHOR) ajay.kalra@rice.edu

المصدر: Journal of Consumer Research. Dec2023, Vol. 50 Issue 4, p683-703. 21p.

مصطلحات موضوعية: *INFLUENCER marketing, *CUSTOMER relations, FAMILY relations, FRIENDSHIP, PRONOUNS (Grammar), SOCIAL media, AUTHENTICITY (Philosophy)

Reviews & Products: INSTAGRAM (Web resource)

المؤلفون: Good, Valerie¹ goodv@gvsu.edu, Mangus, Stephanie M.², Pullins, Ellen Bolman³

المصدر: Journal of Personal Selling & Sales Management. Dec2023, Vol. 43 Issue 4, p245-269. 25p.

مصطلحات موضوعية: *HIGH technology industries, *CUSTOMER relations, *SALES personnel, *DIGITAL communications, *VIRTUAL communications, *CONSUMERS

المؤلفون: ZAK, PAUL J.^1,2

المصدر: Harvard Business Review. Winter2023 Special issue, p40-43. 4p. 1 Color Photograph.

مصطلحات موضوعية: *CUSTOMER relations, *JOB satisfaction, *CORPORATE culture, TRUST, BEHAVIORAL neuroscience, OXYTOCIN, HABIT, EMOTIONS

المؤلفون: Dhingra, Aman, Gnanasambandam, Chandra, Mangla, Rahul, Mayer, Hannah, Roberts, Roger

المصدر: McKinsey Quarterly. 2024, Vol. 2024 Issue 1, p50-59. 10p. 1 Color Photograph.

مصطلحات موضوعية: *CONSUMERS, *CUSTOMER relations, *MOBILE commerce, *BUSINESS networks, *CONSUMER goods, *BUSINESS enterprises, GENERATIVE artificial intelligence

المؤلفون: Poorrezaei, Mojtaba¹ (AUTHOR), Pich, Christopher² (AUTHOR) christopher.pich@ntu.ac.uk, Armannsdottir, Guja¹ (AUTHOR), Branco-Illodo, Ines³ (AUTHOR), Harvey, John⁴ (AUTHOR)

المصدر: International Journal of Market Research. Sep2023, Vol. 65 Issue 5, p532-565. 34p. 6 Diagrams, 4 Charts.

مصطلحات موضوعية: *CUSTOMER relations, *CUSTOMER experience, VOTERS, BREXIT Referendum, 2016, ELECTIONS, POLITICAL campaigns

مصطلحات جغرافية: UNITED Kingdom

المؤلفون: Weiger, Welf H. (AUTHOR) wweiger@alfaisal.edu

المصدر: Journal of International Marketing. Sep2023, Vol. 31 Issue 3, p59-79. 21p. 1 Diagram, 3 Charts, 1 Graph.

مصطلحات موضوعية: *CUSTOMER relations, *CONSUMERS, *CUSTOMER experience, *CULTURE, SOCIOCULTURAL factors, CROSS-cultural differences

المؤلفون: Sood, Ashish (AUTHOR), Gupta, Shaphali (AUTHOR), Kumar, V. (AUTHOR) ashish.sood@ucr.edu

المصدر: Journal of International Marketing. Jun2023, Vol. 31 Issue 2, p43-63. 21p. 1 Diagram, 5 Charts, 1 Graph.

مصطلحات موضوعية: *QUALITY of service, *CUSTOMER relations, *POWER (Social sciences), *MARKET entry, *EMERGING markets, SOCIOCULTURAL factors

مصطلحات جغرافية: COLOMBIA, MEXICO

المؤلفون: ARCHPRU AKAKA, MELISSA¹ melissa.akaka@du.edu, JENSEN SCHAU, HOPE² hschau@arizona.edu

المصدر: Journal of Advertising Research. Jun2023, Vol. 63 Issue 2, p185-200. 16p.

مصطلحات موضوعية: *MARKETING strategy, *CUSTOMER relations, *QUALITATIVE research, *ADVERTISING executives, *CONSUMER behavior, *MARKETING

المؤلفون: Wies, Simone (AUTHOR) wies@econ.uni-frankfurt.de, Bleier, Alexander (AUTHOR), Edeling, Alexander (AUTHOR)

المصدر: Journal of Marketing. May2023, Vol. 87 Issue 3, p383-405. 23p. 3 Diagrams, 7 Charts, 2 Graphs.

مصطلحات موضوعية: *INFLUENCER marketing, *CUSTOMER relations, *SOCIAL media in marketing, *CUSTOMIZATION, *CONSUMER expertise, *SOCIAL networks

Reviews & Products: INSTAGRAM (Web resource)