المؤلفون: Fisher, Geoffrey (AUTHOR), Woolley, Kaitlin (AUTHOR) gwf25@cornell.edu

المصدر: Journal of Marketing Research (JMR). Feb2024, Vol. 61 Issue 1, p165-184. 20p.

مصطلحات موضوعية: *BRAND name products, *CONSUMER psychology, *DECISION making, *MICE (Computers), INTERNET usage monitoring, CURSORS (Computers)

المؤلفون: Milheiro, Abílio Bragança¹ (AUTHOR) abiliomilheiro@gmail.com, Sousa, Bruno Barbosa^1,2,3 (AUTHOR) abiliomilheiro@gmail.com, Ribeiro Santos, Vasco^3,4 (AUTHOR) abiliomilheiro@gmail.com, Milheiro, Catarina Bragança⁵ (AUTHOR) catarina.braganca@pt.bosch.com, Vilhena, Estela^6,7 (AUTHOR) abiliomilheiro@gmail.com

المصدر: Administrative Sciences (2076-3387). Jun2024, Vol. 14 Issue 6, p119. 27p.

مصطلحات موضوعية: *CONSUMER psychology, *LUXURIES, *BRAND image, *CONSUMER behavior, *BUSINESS to consumer transactions, *MARKETING management, ATTACHMENT behavior

مصطلحات جغرافية: PORTUGAL

الشركة/الكيان: PORSCHE AG

المؤلفون: Chen, Ching-Fu¹ (AUTHOR), Lu, Hsiao-Han¹ (AUTHOR) hhlu@gs.ncku.edu.tw

المصدر: Journal of Brand Management. Jul2024, Vol. 31 Issue 4, p415-429. 15p.

مصطلحات موضوعية: *INFLUENCER marketing, *CONSUMER psychology, *BRAND identification, *BRAND name products, *PERCEIVED quality, PARASOCIAL relationships

المؤلفون: Butcher, Luke¹ (AUTHOR) luke.butcher@curtin.edu.au, Sung, Billy¹ (AUTHOR)

المصدر: Journal of Brand Management. Jul2024, Vol. 31 Issue 4, p401-414. 14p.

مصطلحات موضوعية: *CONSUMER psychology, *BRANDING (Marketing), *CUSTOMER relations, *BRAND name products, USER experience, CREATIVE ability

المؤلفون: Welch, Emma¹ (AUTHOR) ewelch@bus.olemiss.edu, Gligor, David² (AUTHOR) drgligoma@gmail.com, Bozkurt, Sıddık³ (AUTHOR) sddkbzkrtt@gmail.com

المصدر: Journal of Product & Brand Management. 2024, Vol. 33 Issue 3, p397-409. 13p.

مصطلحات موضوعية: *CUSTOMER cocreation, *CONSUMER psychology, *SOCIAL impact, SOCIAL media, PERSONALITY, PSYCHOLOGICAL typologies

المؤلفون: Razmus, Wiktor¹ (AUTHOR) wrazmus@gmail.com, Razmus, Magdalena² (AUTHOR) magdalena.razmus@gmail.com, Grabner-Kräuter, Sonja³ (AUTHOR)

المصدر: Journal of Product & Brand Management. 2024, Vol. 33 Issue 3, p330-344. 15p.

مصطلحات موضوعية: *CONSUMER psychology, *CONSUMER behavior, *PRODUCT attributes, MATERIALISM, JOY, CONSUMER behavior research

المؤلفون: Soomro, Suhaib Ahmed¹ (AUTHOR) suhaibahmadsoomro@gmail.com, Eyupoglu, Serife Zihni¹ (AUTHOR) serife.eyupoglu@neu.edu.tr, Ali, Fayaz² (AUTHOR) fayazali@szu.edu.cn

المصدر: Journal of Product & Brand Management. 2024, Vol. 33 Issue 3, p385-396. 12p.

مصطلحات موضوعية: *ORGANIZATIONAL citizenship behavior, *CONSUMER psychology, *BRAND loyalty, *CONSUMERS, *CONSUMER behavior, STRUCTURAL equation modeling

المؤلفون: Bhandari, Min Prasad¹ (AUTHOR) m.bhandari@tees.ac.uk, Bhattarai, Charan² (AUTHOR) crbhat@essex.ac.uk, Mulholland, Gary³ (AUTHOR) gary.mulholland@afg-aberdeen.edu.qa

المصدر: Journal of Product & Brand Management. 2024, Vol. 33 Issue 3, p301-313. 13p.

مصطلحات موضوعية: *BRAND communities, *CONSUMER psychology, VIRTUAL communities, EVANGELISTIC work, STRUCTURAL equation modeling

المؤلفون: Tari, Anna, Trudel, Remi

المصدر: Journal of Marketing; May2024, Vol. 88 Issue 3, p110-126, 17p

مصطلحات موضوعية: CIRCULAR economy, PROPERTY rights, CONSUMER psychology, VALUATION, PRODUCTION (Economic theory), CORPORATE sustainability, CONSUMPTION (Economics), PURCHASING

المؤلفون: Mason, Andrew N.¹ (AUTHOR) m.andrew.at@juntendo.ac.jp, Brown, Matt² (AUTHOR), Mason, Kevin² (AUTHOR)

المصدر: International Journal of Healthcare Management. Aug2024, Vol. 17 Issue 3, p562-570. 9p.

مصطلحات موضوعية: *CONSUMER psychology, *BRAND equity, *BRAND choice, *BRAND name products, *OVER-the-counter markets, ANALGESIA