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1دورية أكاديمية
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2دورية أكاديمية
المؤلفون: Maia, Cláudia Rodrigues, Lunardi, Guilherme Lerch, Budiño , Gabriel, Pereira, Melise de Lima
المصدر: Revista Brasileira de Pesquisa em Turismo; Vol. 16 (2022); 2350 ; Revista Brasileira de Pesquisa em Turismo; v. 16 (2022); 2350 ; 1982-6125
مصطلحات موضوعية: Social commerce, Online Tourism, Trust, Purchase Intention, Cross-country Study, Comercio Social, Turismo Online, Confianza, Intención de Compra, Estudio Comparativo, Comércio Social, Confiança, Intenção de compra, Estudo cross-country
وصف الملف: application/pdf
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3كتاب
المؤلفون: Ranzato, Letícia Gomes da Silva
المساهمون: Diz, Kim Modolo
مصطلحات موضوعية: Responsabilidade, Influenciador digital, Publicidade digital, Redes sociais, Comércio eletrônico, Comércio social
جغرافية الموضوع: São Paulo/SP
وصف الملف: 56 f.; application/pdf
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4دورية أكاديمية
المصدر: Economia Creativa, Iss 16 (2022)
مصطلحات موضوعية: Comercio social, Mercadotecnia digital, Micro y pequeñas empresas, Teoría de recursos y capacidades, Economic theory. Demography, HB1-3840, Social sciences (General), H1-99
وصف الملف: electronic resource
العلاقة: http://ciecpress.centro.edu.mx/ojs/index.php/CentroTI/article/view/536Test; https://doaj.org/toc/2594-1631Test; https://doaj.org/toc/2395-8200Test
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5
المؤلفون: Rodrigues, Ana Cláudia Ropio
المساهمون: Picoto, Winnie Ng, Repositório da Universidade de Lisboa
مصطلحات موضوعية: Comércio Electrónico, Comércio Social, Pandemia, UTAUT2, Electronic Commerce, Social Commerce, Pandemic
وصف الملف: application/pdf
العلاقة: Rodrigues, Ana Cláudia Ropio (2020). "Social commerce adoption and the pandemic impact". Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão.
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6دورية أكاديمية
المؤلفون: Broeder, Peter, Schouten, Michelle
المصدر: CBR - Consumer Behavior Review; v. 6, n. 1 (2022): january-december; e-250595 ; 2526-7884
مصطلحات موضوعية: Marketing, Consumer Bahvvior, comportamento do consumidor, comércio social, confiar, intenção de compra, intercultural, consumer behavior, social commerce, trust, purchase intention, crosscultural
وصف الملف: application/pdf
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The Cambridge Handbook of the Imagination, Cambridge University Press.; Blanco, C. F., Sarasa, R. G., & Sanclemente, C. O. (2010). Effects of visual and textual information in online product presentations: looking for the best combination in website design. European Journal of Information Systems, 19(6), 668–686. https://doi.org/10.1057/ejis.2010.42Test; Broeder, P. (2020). Culture, privacy, and trust in E-commerce. Marketing from Information to Decision Journal, 3(1), 14–26. https://doi.org/10.2478/midj-2020-0002Test; Broeder, P. (2021). Informed Communication in High Context and Low Context Cultures. Journal of Education, Innovation, and Communication, 3(1), 13–24. https://doi.org/10.34097/jeicom-3-1-june21-1Test; Broeder, P., & Snijder, H. (2019). Color in online advertising: Going for trust, which blue is a must? Marketing - from Information to Decision Journal, 2(1), 5–15 https://doi.org/10.2478/midj-2019-0001Test; Broeder, P., & Stokmans, M. (2013). Why should I read? 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Emotion, 5(4), 489–497. https://doi.org/10.1037/1528-3542.5.4.489Test; Jung, J. M., & Kellaris, J. J. (2004). Cross‐national differences in proneness to scarcity effects: The moderating roles of familiarity, uncertainty avoidance, and need for cognitive closure. Psychology & Marketing, 21(9), 739–753. https://doi.org/10.1002/mar.20027Test; Kim, M. (2019). Digital product presentation, information processing, need for cognition and behavioral intent in digital commerce. Journal of Retailing and Consumer Services, 50, 362–370. https://doi.org/10.1016/j.jretconser.2018.07.011Test; Kim, M., & Lennon S. J. (2008). The effects of visual and verbal information on attitudes and purchase intentions in internet shopping. Psychology and Marketing, 25(2), 146–178. https://doi.org/10.1002/mar.20204Test; Klostermann, J., Plumeyer, A., Böger, D., & Decker, R. (2018). Extracting brand information from social networks: Integrating image, text, and social tagging data. International Journal of Research in Marketing, 35(4), 538–556. https://doi.org/10.1016/j.ijresmar.2018.08.002Test; Lee, D., Hosanagar, K., & Nair, H. S. (2018). Advertising content and consumer engagement on social media: Evidence from Facebook. Management Science, 64(11), 5105–5131. https://doi.org/10.1287/mnsc.2017.2902Test; Li, Y., & Xie, Y. (2020). Is a picture worth a thousand words? An empirical study of image content and social media engagement. Journal of Marketing Research, 57(1), 1–19. https://doi.org/10.1177/0022243719881113Test; Maier, E., & Dost, F. (2018). The positive effect of contextual image backgrounds on fluency and liking. Journal of Retailing and Consumer Services, 40, 109–116. https://doi.org/10.1016/j.jretconser.2017.09.003Test; Martin, B. A., Sherrard, M. J., & Wentzel, D. (2005). The role of sensation seeking and need for cognition on web‐site evaluations: a resource‐matching perspective. 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In International Conference on Human-Computer Interaction (pp. 396–413). Springer, Cham.; Richard, M. O., & Chebat, J. C. (2016). Modeling online consumer behavior: Preeminence of emotions and moderating influences of need for cognition and optimal stimulation level. Journal of Business Research, 69(2), 541–553. https://doi.org/10.1016/j.jbusres.2015.05.010Test; Rietveld, R., Van Dolen, W., Mazloom, M., & Worring, M. (2020). What you feel, is what you like influence of message appeals on customer engagement on Instagram. Journal of Interactive Marketing, 49(2), 20–53. https://doi.org/10.1016/j.intmar.2019.06.003Test; Sahi, G. K., Sekhon, H. S., & Quareshi, T. K. (2016). Role of trusting beliefs in predicting purchase intentions. International Journal of Retail & Distribution Management, 44(8), 860–880. https://doi.org/10.1108/IJRDM-10-2015-0157Test; Smith, R. A. (1991). The effects of visual and verbal advertising information on consumers’ inferences. 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Journal of Retailing and Consumer Services, 50, 94–102. https://doi.org/10.1016/j.jretconser.2019.05.003Test; Visentin, M., & Tuan, A. (2021). Book belly band as a visual cue: Assessing its impact on consumers’ in-store responses. Journal of Retailing and Consumer Services, 59, 102359. https://doi.org/10.1016/j.jretconser.2020.102359Test; Wutich, A., Beresford, M., SturtzSreetharan, C., Brewis, A., Trainer, S., & Hardin, J. (2021). Meta theme Analysis: A qualitative method for cross-cultural research. International Journal of Qualitative Methods, 20. https://doi.org/10.1177/16094069211019907Test; Yıldırım, E., Arslan, Y., & Barutçu, M. T. (2016). The role of uncertainty avoidance and indulgence as cultural dimensions on online shopping expenditure. Eurasian Business & Economics Journal, 4(1), 42–51.; Yoo, J., & Kim, M. (2014). The effects of online product presentation on consumer responses: A mental imagery perspective. 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الإتاحة: https://doi.org/10.51359/2526-7884.2022.250595Test
https://doi.org/10.2478/midj-2020-0002Test
https://doi.org/10.34097/jeicom-3-1-june21-1Test
https://doi.org/10.2501/IJMR-2014-025Test
https://doi.org/10.1108/IMR-07-2016-0140Test
https://doi.org/10.1016/j.jretconser.2018.07.011Test
https://doi.org/10.1108/CCSM-03-2017-0033Test
https://doi.org/10.1016/j.jretconserTest
https://doi.org/10.1080/00913367.1991.10673351Test
https://periodicos.ufpe.br/revistas/cbr/article/view/250595Test -
7دورية أكاديمية
المؤلفون: Maia, Cláudia, Lunardi, Guilherme, Dolci, Décio, Añaña, Edar
المصدر: Brazilian Business Review; Vol. 19 No. 3 (2022): May to June 2022; 288-308 ; Brazilian Business Review; v. 19 n. 3 (2022): Maio a Junho 2022; 288-308 ; 1808-2386 ; 1807-734X
مصطلحات موضوعية: Social Commerce, Online Tourism, Trust, Brand, Travel Agencies, Comércio Social, Turismo Online, Confiança, Marca, Agências de Viagens
وصف الملف: application/pdf
العلاقة: http://www.bbronline.com.br/index.php/bbr/article/view/703/1051Test; http://www.bbronline.com.br/index.php/bbr/article/view/703/1052Test; http://www.bbronline.com.br/index.php/bbr/article/view/703Test
الإتاحة: https://doi.org/10.15728/bbr.2022.19.3.4Test
http://www.bbronline.com.br/index.php/bbr/article/view/703Test -
8دورية أكاديمية
المصدر: Centro TI; No 16 (2021): Economía Creativa (November - April); 189-211 ; Economía Creativa; Núm. 16 (2021): Economía Creativa (noviembre - abril); 189-211 ; 2395-8200 ; 2594-1631 ; 10.46840/ec.2021.16
مصطلحات موضوعية: Comercio social, Mercadotecnia digital, Micro y pequeñas empresas, Teoría de recursos y capacidades
وصف الملف: application/pdf
العلاقة: http://ciecpress.centro.edu.mx/ojs/index.php/CentroTI/article/view/536/304Test; http://ciecpress.centro.edu.mx/ojs/index.php/CentroTI/article/view/536Test
الإتاحة: https://doi.org/10.46840/ec.2021.16.07Test
https://doi.org/10.46840/ec.2021.16Test
http://ciecpress.centro.edu.mx/ojs/index.php/CentroTI/article/view/536Test -
9رسالة جامعية
مرشدي الرسالة: Escobar Rodríguez, Tomás, Grávalos Gastaminza, María Asunción
مصطلحات موضوعية: Turismo -- Innovaciones tecnológicas, Redes sociales, Industria del turismo, Comercio social, Intención de compra, Gestión del cambio organizacional, Social media, Tourism industry, Social commerce, Purchase intention, Organizational change management
الوصول الحر: http://hdl.handle.net/10272/13875Test
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10دورية أكاديمية
المؤلفون: María Verónica Alderete, Carola Jones
المصدر: Entramado, Vol 15, Iss 1, Pp 48-60 (2019)
مصطلحات موضوعية: comercio electrónico, comercio social, pymes, análisis de conglomerados, códigos jel, d2, l86, o33, Social sciences (General), H1-99
وصف الملف: electronic resource
العلاقة: http://www.redalyc.org/articulo.oa?id=265460762004Test; https://doaj.org/toc/1900-3803Test; https://doaj.org/toc/2539-0279Test
