المؤلفون: Chang, Hannah H., Mukherjee, Anirban, Chattopadhyay, Amitava

المصدر: Journal of Marketing Research (JMR); Aug2023, Vol. 60 Issue 4, p687-706, 20p, 2 Diagrams, 2 Charts, 1 Graph

مصطلحات موضوعية: HUMAN voice, PERSUASION (Psychology), CONSUMER psychology, NARRATION, ATTENTION, MACHINE learning, VIDEOS, MARKETING, TEXT mining

المؤلفون: CHANG, Hannah H., MUKHERJEE, Anirban, CHATTOPADHYAY, Amitava

المصدر: Research Collection Lee Kong Chian School Of Business

مصطلحات موضوعية: Products, marketing, persuasion, marketing video, voice numerosity, Broadcast and Video Studies, Business and Corporate Communications

وصف الملف: application/pdf

العلاقة: https://ink.library.smu.edu.sg/lkcsb_research/7172Test; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8171/viewcontent/2023_02_boosting_persuasion_the_attention_benefits_of_multiple_narrating_voices_pvoa.pdfTest

الإتاحة: https://ink.library.smu.edu.sg/lkcsb_research/7172Test
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8171/viewcontent/2023_02_boosting_persuasion_the_attention_benefits_of_multiple_narrating_voices_pvoa.pdfTest

المؤلفون: CHANG, Hannah H., MUKHERJEE, Anirban, CHATTOPADHYAY, Amitava

المصدر: Research Collection Lee Kong Chian School Of Business

مصطلحات موضوعية: video marketing, persuasion, voice, voiceover, crowdfunding, Marketing

وصف الملف: application/pdf

العلاقة: https://ink.library.smu.edu.sg/lkcsb_research/6980Test; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7979/viewcontent/designing.pdfTest

الإتاحة: https://ink.library.smu.edu.sg/lkcsb_research/6980Test
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7979/viewcontent/designing.pdfTest

المؤلفون: CHANG, Hannah H., MUKHERJEE, Anirban, CHATTOPADHYAY, Amitava

المصدر: Research Collection Lee Kong Chian School Of Business

مصطلحات موضوعية: Marketing

وصف الملف: application/pdf

العلاقة: https://ink.library.smu.edu.sg/lkcsb_research/6975Test; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7974/viewcontent/acr_vol49_3000755.pdfTest

الإتاحة: https://ink.library.smu.edu.sg/lkcsb_research/6975Test
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7974/viewcontent/acr_vol49_3000755.pdfTest

المؤلفون: CHANG, Hannah H., MUKHERJEE, Anirban, CHATTOPADHYAY, Amitava

المصدر: Research Collection Lee Kong Chian School Of Business

مصطلحات موضوعية: Crowdfunding, Video, Persuasion, Marketing, Organizational Behavior and Theory

وصف الملف: application/pdf

العلاقة: https://ink.library.smu.edu.sg/lkcsb_research/7133Test; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8132/viewcontent/Designing_persuasive_crowdfunding_videos.pdfTest

الإتاحة: https://ink.library.smu.edu.sg/lkcsb_research/7133Test
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8132/viewcontent/Designing_persuasive_crowdfunding_videos.pdfTest

المؤلفون: Chattopadhyay, Amitava, Dahl, Darren W., Shahin, Kimary N.

المصدر: Journal of Consumer Psychology, 2003 Jan 01. 13(3), 198-204.

الوصول الحر: https://www.jstor.org/stable/1480210Test

المؤلفون: Dahl, Darren W., Chattopadhyay, Amitava, Gorn, Gerald J.

المصدر: Journal of Marketing Research, 1999 Feb 01. 36(1), 18-28.

الوصول الحر: https://www.jstor.org/stable/3151912Test

المؤلفون: Siddarth, S., Chattopadhyay, Amitava

المصدر: Marketing Science, 1998 Jan 01. 17(2), 124-138.

الوصول الحر: https://www.jstor.org/stable/193162Test

المؤلفون: Gorn, Gerald J., Chattopadhyay, Amitava, Yi, Tracey, Dahl, Darren W.

المصدر: Management Science, 1997 Oct 01. 43(10), 1387-1400.

الوصول الحر: https://www.jstor.org/stable/2634413Test

المؤلفون: Chang, Hannah, Mukherjee, Anirban, Chattopadhyay, Amitava

المصدر: SSRN Electronic Journal ; ISSN 1556-5068

مصطلحات موضوعية: Industrial and Manufacturing Engineering, Polymers and Plastics, History, Business and International Management

الإتاحة: https://doi.org/10.2139/ssrn.4420429Test