المؤلفون: Ruan, Bowen (AUTHOR) bowen-ruan@uiowa.edu, Polman, Evan (AUTHOR), Tanner, Robin J (AUTHOR)

المصدر: Journal of Consumer Research. Feb2024, Vol. 50 Issue 5, p945-961. 17p.

مصطلحات موضوعية: *CONSUMER preferences, *CUSTOMER loyalty programs, *LAYAWAY plan, MOTIVATION (Psychology), TASKS, GOAL (Psychology), PSYCHOLOGICAL disengagement, MEAL kits

المؤلفون: Khodakarami, Farnoosh¹ (AUTHOR), Andrew Petersen, J.² (AUTHOR) jap57@psu.edu, Venkatesan, Rajkumar³ (AUTHOR)

المصدر: Journal of the Academy of Marketing Science. May2024, Vol. 52 Issue 3, p892-913. 22p.

مصطلحات موضوعية: *CUSTOMER loyalty programs, *CONSUMERS, *CUSTOMER relationship management, COMPETITION (Psychology)

المؤلفون: PATCH, EMMA (AUTHOR) EMMA_PATCH@KIPLINGER.COM

المصدر: Kiplinger Personal Finance. May2023, Vol. 77 Issue 5, p66-71. 6p. 3 Color Photographs.

مصطلحات موضوعية: *CUSTOMER loyalty programs, *TAX refunds, TRAVEL delays & cancellations, FLIGHT delays & cancellations (Airlines)

المؤلفون: Gabel, Sebastian¹, Simester, Duncan², Timoshenko, Artem³

المصدر: Harvard Business Review Digital Articles. 6/17/2024, p1-8. 8p.

مصطلحات موضوعية: *CUSTOMER loyalty programs, *HOUSE brands, *ADVERTISING, *RETAIL industry, *BUSINESS schools, *ELECTRONIC coupons (Retail trade), *BRANDING (Marketing)

المؤلفون: SWARTZ, KYLE

المصدر: StateWays. Summer2024, Vol. 54 Issue 2, p28-35. 7p.

مصطلحات موضوعية: *CUSTOMER loyalty programs, *DISTILLERIES, *TOURS, SOCIAL media, SEXUAL health

الشركة/الكيان: BACARDI Ltd. 090008855

المؤلفون: SWARTZ, KYLE

المصدر: Beverage Dynamics. Summer2024, Vol. 137 Issue 2, p8-14. 6p.

مصطلحات موضوعية: *CUSTOMER loyalty programs, *DISTILLERIES, SOCIAL media, SEXUAL health

People: WAHLBERG, Mark, 1971-

المؤلفون: Puusa, Anu¹, Tuominen, Pasi², Tammi, Timo³, Tuominen, Terhi⁴

المصدر: Nordic Journal of Business. Spring2024, Vol. 73 Issue 1, p5-31. 27p.

مصطلحات موضوعية: *CUSTOMER satisfaction, *CUSTOMER loyalty programs, *CUSTOMER retention, *COOPERATIVE societies, *CONSUMER behavior, TRUST, PLACE attachment (Psychology)

المؤلفون: Jamnani, Ajay B.¹ jamnani.ajay@gmail.com, Jamnani, Jyoti¹

المصدر: SDMIMD Journal of Management. Mar2024, Vol. 15 Issue 1, p65-77. 13p.

مصطلحات موضوعية: *CUSTOMER loyalty programs, *INTERNET sales, *INTERNET stores, *CONSUMERS, LIKERT scale

مصطلحات جغرافية: INDIA

المؤلفون: Weathers, Danny¹ (AUTHOR) pweath2@clemson.edu, Poehlman, T. Andrew¹ (AUTHOR)

المصدر: Journal of the Academy of Marketing Science. Mar2024, Vol. 52 Issue 2, p531-553. 23p.

مصطلحات موضوعية: *CUSTOMER loyalty programs, *MARKETING, SOCIAL media, INDIVIDUAL differences

المؤلفون: Panzone, Luca A.^1,2 (AUTHOR) luca.panzone@newcastle.ac.uk, Tocco, Barbara¹ (AUTHOR), Brečić, Ružica³ (AUTHOR), Gorton, Matthew⁴ (AUTHOR)

المصدر: Journal of Retailing. Mar2024, Vol. 100 Issue 1, p85-103. 19p.

مصطلحات موضوعية: *CUSTOMER loyalty programs, *RETAIL industry, *CONSUMERS, FRUIT, VEGETABLES, SOFT toys