المؤلفون: van Oudenhoven, Bas¹ (AUTHOR) b.v.oudenhoven@tue.nl, Van de Calseyde, Philippe¹ (AUTHOR), Basten, Rob¹ (AUTHOR), Demerouti, Evangelia¹ (AUTHOR)

المصدر: International Journal of Production Research. Nov2023, Vol. 61 Issue 22, p7846-7865. 20p. 1 Illustration, 1 Diagram, 2 Charts.

مصطلحات موضوعية: *PRODUCT management software, *DECISION support systems, LITERATURE reviews, TRUST

المؤلفون: Wang, Jiayun¹ (AUTHOR) wangjiayun@zju.edu.cn, Wu, Shanshan^1,2 (AUTHOR) wushanshan1989533@gmail.com, Jin, Qingwei¹ (AUTHOR) qingweijin@zju.edu.cn, Wang, Yijun² (AUTHOR) wangyijun@linezonedata.com, Chen, Can² (AUTHOR) chencan@linezonedata.com

المصدر: INFORMS Journal on Applied Analytics. May/Jun2024, Vol. 54 Issue 3, p282-296. 15p.

مصطلحات موضوعية: *CLOTHING industry, *PRODUCT management, *RESEARCH & development projects, *DECISION making, *SALES forecasting, *MARKETING

مصطلحات جغرافية: ZHEJIANG Sheng (China), CHINA

المؤلفون: HakJun Song¹, Yu Li², Heesup Han³ heesup.han@gmail.com, Ariza-Montes, Antonio⁴, Hernández Perlines, Felipe⁵

المصدر: Journal of Quality Assurance in Hospitality & Tourism. May2024, Vol. 25 Issue 3, p467-486. 20p.

مصطلحات موضوعية: *PRODUCT management, *COFFEE shops, *BRAND loyalty, *FOOD service, *PUBLIC administration, STRUCTURAL equation modeling

المؤلفون: Burgess, Jacqueline¹ jburgess@usc.edu.au, Williams, Paul¹, Muscat, Alexander¹, Grace, Anthony¹, Jones, Christian¹, Curran, Amy¹, Voelker, Jana¹

المصدر: Journal of Media Business Studies. Jun2024, p1-19. 19p. 3 Charts.

مصطلحات موضوعية: *BRANDING (Marketing), *PRODUCT management, THEMATIC analysis, SEMI-structured interviews, VIDEO games, NARRATIVES

المؤلفون: Hsu, Tsuen‐Ho¹ (AUTHOR), Lin, Ling‐Zhong² (AUTHOR) lingzhong@g2.usc.edu.tw, Chen, Chun‐Hsien¹ (AUTHOR)

المصدر: Managerial & Decision Economics. Jul2024, Vol. 45 Issue 5, p3297-3315. 19p.

مصطلحات موضوعية: *PRODUCT management, *MULTIPLE criteria decision making, *BRANDING (Marketing), *BRAND evaluation, *LUXURIES, FUZZY decision making

المؤلفون: Landgraf, Polina¹ (AUTHOR) ysk3we@virginia.edu, Stamatogiannakis, Antonios^1,2 (AUTHOR) antonios.stamatogiannakis@ie.edu, Yang, Haiyang³ (AUTHOR) haiyang.yang@jhu.edu

المصدر: International Journal of Research in Marketing. Jun2024, Vol. 41 Issue 2, p308-324. 17p.

مصطلحات موضوعية: *PRODUCT management, *BRAND personification, *BRAND evaluation, *BRANDING (Marketing), *CONSUMERS' reviews, *CRISIS management

المؤلفون: Hajdas, Monika¹ (AUTHOR) Monika.Hajdas@ue.wroc.pl, Kłeczek, Ryszard² (AUTHOR)

المصدر: Journal of Brand Management. May2024, Vol. 31 Issue 3, p331-344. 14p.

مصطلحات موضوعية: *PRODUCT management, VICTIMS, CHANGE agents, PUZZLES, UNIVERSITY research

المؤلفون: Akdevelioglu, Duygu¹ (AUTHOR) duygu@saunders.rit.edu, Kara, Selcan² (AUTHOR), Perotti, Victor¹ (AUTHOR)

المصدر: Journal of Brand Management. May2024, Vol. 31 Issue 3, p235-250. 16p.

مصطلحات موضوعية: *BRAND communities, *PRODUCT management, *CONSUMER psychology, *SOCIAL networks, *CONSUMERS, SOCIAL status

المؤلفون: Al-Abdallah, Ghaith M.^1,2 (AUTHOR), Dandis, Ala' Omar³ (AUTHOR) Ala0990441@yahoo.com, Al Haj Eid, Mohammad Badi'⁴ (AUTHOR)

المصدر: Journal of Foodservice Business Research. 2024, Vol. 27 Issue 3, p287-319. 33p.

مصطلحات موضوعية: *PRODUCT management, *RESTAURANT customer services, *BRAND image, *BRAND personification, *CONVENIENCE sampling (Statistics), *BRAND awareness, *EMPIRICAL research

مصطلحات جغرافية: LEBANON, BEIRUT (Lebanon)

المؤلفون: Molander, Susanna (AUTHOR) susanna.molander@sbs.su.se, Ostberg, Jacob (AUTHOR), Peñaloza, Lisa (AUTHOR)

المصدر: Journal of Consumer Research. Feb2023, Vol. 49 Issue 5, p762-785. 24p. 1 Diagram, 1 Chart.

مصطلحات موضوعية: *PRODUCT management, *BRAND name products, *CONSUMER behavior, *CLOTHING industry, *CONSUMER culture theory, HETEROGENEITY