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1دورية أكاديمية
المؤلفون: Jean M. Brechman, Duane Varan, Brooke Wooley, Steven Bellman
المصدر: Frontiers in Communication, Vol 9 (2024)
مصطلحات موضوعية: synced advertising, social media, mobile, size, timing, experiment, Communication. Mass media, P87-96
وصف الملف: electronic resource
العلاقة: https://www.frontiersin.org/articles/10.3389/fcomm.2024.1343315/fullTest; https://doaj.org/toc/2297-900XTest
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2
المؤلفون: Jean M. Brechman, Duane Varan, Brooke Wooley, Steven Bellman
مصطلحات موضوعية: Language, Health Counselling, Health Promotion, Comparative Language Studies, Communication and Culture not elsewhere classified, Communication Studies, International and Development Communication, Organisational, Interpersonal and Intercultural Communication, synced advertising, social media, mobile, size, timing, experiment
الإتاحة: https://doi.org/10.3389/fcomm.2024.1343315.s001Test
https://figshare.com/articles/dataset/Data_Sheet_1_Synced_ads_effects_of_mobile_ad_size_and_timing_pdf/25468351Test -
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المؤلفون: Brooke Wooley, Steven Bellman, Nicole Hartnett, Amy Rask, Duane Varan
المساهمون: Wooley, Brooke, Bellman, Steven, Hartnett, Nicole, Rask, Amy, Varan, Duane
المصدر: European Journal of Marketing. 56:137-166
مصطلحات موضوعية: eye-tracking, Marketing, dynamic human-centric communication systems theory, visual attention, salience, video advertising, television advertising
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4
المؤلفون: Virginia Beal, Steven Bellman, Brooke Wooley, Duane Varan
المساهمون: Bellman, Steven, Beal, Virginia, Wooley, Brooke, Varan, Duane
المصدر: Journal of Business Research. 120:103-113
مصطلحات موضوعية: Marketing, lab experiments, Recall, Computer science, media, 05 social sciences, effectiveness, viewing time, Advertising, Cross media, Online video, Weighting, Interval (music), Lower threshold, 0502 economics and business, Video advertising, 050211 marketing, Metric (unit), advertising, 050203 business & management
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4ba7c1bc92297e666e096ec26e3a9d2dTest
https://doi.org/10.1016/j.jbusres.2020.07.034Test -
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المؤلفون: Duane Varan, Brooke Wooley, Steven Bellman
المساهمون: Bellman, Steven, Wooley, Brooke, Varan, Duane
المصدر: Journal of Advertising. 45:72-77
مصطلحات موضوعية: Marketing, Matching (statistics), Measure (data warehouse), Recall, Biometrics, commercials, business.industry, Communication, 05 social sciences, 050801 communication & media studies, Context (language use), Cognition, Advertising, Replication (computing), facial tracking software, information, 0508 media and communications, Software, ad-matching, 0502 economics and business, 050211 marketing, Business and International Management, Psychology, business
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c0b2e0669d011259ba4c44c4b13a967fTest
https://doi.org/10.1080/00913367.2015.1085816Test -
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المؤلفون: Duane Varan, Jennifer A. Robinson, Brooke Wooley, Steven Bellman
المساهمون: Bellman, Steven, Robinson, Jennifer A, Wooley, Brooke, Varan, Duane
مصطلحات موضوعية: Marketing, Recall, TV advertising effectiveness, media_common.quotation_subject, 05 social sciences, 050801 communication & media studies, Advertising, Creativity, 0508 media and communications, Distraction, 0502 economics and business, coviewing, Human multitasking, 050211 marketing, multitasking, Business and International Management, Television advertising, Laboratory experiment, Association (psychology), Psychology, Tv viewing, Social psychology, social TV, media_common
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::695d6ef8bef70ab4d5b4f0174cecc712Test
https://hdl.handle.net/11541.2/118923Test -
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المؤلفون: Brooke Wooley, David S. March
المصدر: Lecture Notes in Computer Science ISBN: 9783319402499
HCI (7)مصطلحات موضوعية: genetic structures, business.industry, media_common.quotation_subject, 05 social sciences, Cognition, Affect (psychology), Object (computer science), 050105 experimental psychology, Luminosity, Sustaining attention, 0502 economics and business, Visual attention, Eye tracking, Contrast (vision), 050211 marketing, 0501 psychology and cognitive sciences, Computer vision, Artificial intelligence, business, Psychology, Cognitive psychology, media_common
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::e222a2374fa4f855cfff5ecabf34fb49Test
https://doi.org/10.1007/978-3-319-40250-5_46Test -
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المؤلفون: David S. March, Brooke Wooley
المصدر: ETRA
مصطلحات موضوعية: Visual search, Multimedia, Human–computer interaction, Fixation (visual), Visual attention, Eye tracking, Eye movement, Area of interest, Dynamic web page, computer.software_genre, Psychology, computer
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::a315ebd79a37afb0db3e90866ece0f89Test
https://doi.org/10.1145/2578153.2578180Test