المؤلفون: SILAS, SEBASTIAN¹ sebsilas@gmail.com, BAKER, DAVID JOHN² davidjohnbaker13@gmail.com, MÜLLENSIEFEN, DANIEL³ D.Mullensiefen@gold.ac.uk

المصدر: Journal of Advertising Research (Ascential Events (Europe) Limited). Jun2024, Vol. 64 Issue 2, p192-212. 21p.

مصطلحات موضوعية: *BRANDING (Marketing), *MOTION picture advertising, *ADVERTISING

المؤلفون: JENSEN, JONATHAN A.¹ jajensen@email.unc.edu

المصدر: Journal of Advertising Research (Ascential Events (Europe) Limited). Jun2024, Vol. 64 Issue 2, p135-153. 19p.

مصطلحات موضوعية: *BRANDING (Marketing), *MARKETING, *BUDGET, *INVESTMENTS, *MARKETING literature

المؤلفون: HEROLD, TRACY STAPP (AUTHOR)

المصدر: Entrepreneur. Jul/Aug2024, Vol. 52 Issue 4, p110-125. 12p. 9 Color Photographs.

مصطلحات موضوعية: *HOUSE brands, *BRANDING (Marketing), *COFFEE plantations, *PHYSICAL fitness centers, *STARTUP costs, AIR conditioning efficiency, SCHOOL breakfast programs, KITCHEN remodeling

المؤلفون: Beeler, Lisa¹ lbeeler@clemson.edu, Rouziou, Maria², Gyomlai, Moumita Das³

المصدر: Journal of Personal Selling & Sales Management. Dec2023, Vol. 43 Issue 4, p270-288. 19p.

مصطلحات موضوعية: *BRANDING (Marketing), *BRAND identification, *CONSUMER psychology, *BRAND name products, SOCIAL network analysis

المؤلفون: Ulver, Sofia¹ (AUTHOR) sofia.ulver@fek.lu.se, Osanami Törngren, Sayaka² (AUTHOR)

المصدر: Journal of Marketing Management. Nov2023, Vol. 39 Issue 15/16, p1477-1501. 25p.

مصطلحات موضوعية: *BRANDING (Marketing), CITIES & towns, COLOR blindness

المؤلفون: Affonso, Felipe M. (AUTHOR) felipemarinelliaffonso@gmail.com, Janiszewski, Chris (AUTHOR)

المصدر: Journal of Marketing. Sep2023, Vol. 87 Issue 5, p736-754. 19p. 1 Color Photograph, 3 Diagrams, 1 Chart, 3 Graphs.

مصطلحات موضوعية: *BRANDING (Marketing), *LOGOS (Symbols), *PRODUCT design, *MARKETING, *PRODUCT positioning, VISUAL marketing, HEDONISTIC consumption

المؤلفون: Grigore, Georgiana¹ (AUTHOR) gg186@leicester.ac.uk, Chapleo, Chris² (AUTHOR), Homberg, Fabian³ (AUTHOR), Alniacik, Umit⁴ (AUTHOR), Stancu, Alin⁵ (AUTHOR)

المصدر: Journal of Strategic Marketing. Jun2024, Vol. 32 Issue 4, p447-466. 20p.

مصطلحات موضوعية: *EMPLOYER branding (Marketing), *EMPLOYEE recruitment, *REGRESSION analysis, *BRANDING (Marketing), *EMPLOYEE retention, CONFIRMATORY factor analysis

مصطلحات جغرافية: ROMANIA, EASTERN Europe

المؤلفون: Kim, Terry Haekyung¹ (AUTHOR) kim01113@umn.edu, Im, Hyunjoo¹ (AUTHOR)

المصدر: Journal of Consumer Behaviour. Jul2024, Vol. 23 Issue 4, p1623-1637. 15p.

مصطلحات موضوعية: *BRANDING (Marketing), *PRODUCT management, AUGMENTED reality, SELF-perception, PERCEPTION (Philosophy), DIGITAL technology

المؤلفون: Gazuda, Serhiі¹ (AUTHOR) gazudasergij@gmail.com, Hotra, Viktoriya² (AUTHOR) viktoriya.hotra@uzhnu.edu.ua, Gazuda, Mykhailo² (AUTHOR) mishagazuda@gmail.com, Kovalska, Lubov³ (AUTHOR) kovalska.lyuba@gmail.com, Kifor, Heorh⁴ (AUTHOR) heorh.kifor@uzhnu.edu.ua, Omarov, Shakhin⁵ (AUTHOR) shakhin.omarov@nure.ua

المصدر: Management Theory & Studies for Rural Business & Infrastructure Development. Jun2024, Vol. 46 Issue 2, p122-130. 9p.

مصطلحات موضوعية: *BRANDING (Marketing), *BRAND name products, *REGIONAL development, AGRICULTURE

المؤلفون: Varmaghani, Maryam¹ m.varmaghani@semnan.ac.ir, Zarei, Azim¹ a_zarei@semnan.ac.ir, Feiz, Davood¹ feiz1353@semnan.ac.ir, Maleki, Morteza¹, Minbashrazgah¹ mmaleki80@semnan.ac.ir

المصدر: Interdisciplinary Journal of Management Studies. Jul2024, Vol. 17 Issue 3, p875-887. 13p.

مصطلحات موضوعية: *BUSINESS intelligence, *BRANDING (Marketing), *FINANCIAL performance, LEARNING ability, TEST reliability