المؤلفون: Grebosz-Krawczyk, Magdalena

مصطلحات موضوعية: Nostalgia, Brand choice -- Econometric models, Equity, Consumers -- Attitude

العلاقة: Grebosz-Krawczyk, M. (2020). How nostalgia affects brand equity? Consumers’ attitudes towards nostalgic generational and transgenerational brands. European Research Studies Journal, 23(4), 1019-1034.; https://www.um.edu.mt/library/oar/handle/123456789/75970Test

الإتاحة: https://doi.org/10.35808/ersj/1729Test
https://www.um.edu.mt/library/oar/handle/123456789/75970Test

المؤلفون: Magdalena Grebosz-Krawczyk

مصطلحات موضوعية: Brand choice -- Econometric models, Equity (economics), business.industry, media_common.quotation_subject, Advertising, Equity, Consumers -- Attitude, General Business, Management and Accounting, Survey methodology, Brand management, Nostalgia, Transgenerational epigenetics, Originality, Loyalty, Brand equity, business, Psychology, General Economics, Econometrics and Finance, Practical implications, media_common

الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e988e169462879f57109ebf42d748364Test
https://www.um.edu.mt/library/oar/handle/123456789/75970Test

المؤلفون: Rungie, Cam, Goodhardt, Gerald

المصدر: Marketing bulletin (Massey University. Dept of Marketing), 2004; n.15:p.19p

الوصول الحر: http://marketing-bulletin.massey.ac.nz/V15/MB_V15_T2_Rungie.pdfTest
http://marketing-bulletin.massey.ac.nz/V15/dirichletbpm.xlsTest

المؤلفون: Jordan J. Louviere, Joel L. Horowitz

المصدر: Marketing Science. 12:270-279

مصطلحات موضوعية: Marketing, Discrete choice, Monte Carlo method, regression and other statistical techniques, brand choice, econometric models, choice models, estimation and other statistical techniques, Probabilistic logic, Sample (statistics), Test (assessment), Econometric model, Statistics, Economics, Econometrics, Business and International Management, Market share, Multinomial logistic regression

الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3721ebbb1fc8f334a50a125416a55319Test
https://doi.org/10.1287/mksc.12.3.270Test

المؤلفون: Doyle L. Weiss, Charles B. Weinberg, Vinay Kanetkar

المصدر: Marketing Science. 11:359-371

مصطلحات موضوعية: Marketing, Econometric model, Empirical research, advertising, brand choice, econometric models, pricing research, Advertising, Sensitivity (control systems), Business, Business and International Management, Television advertising, Brand choice, health care economics and organizations

الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4e0d607705450e6a8f8687e41c98f852Test
https://doi.org/10.1287/mksc.11.4.359Test

المؤلفون: Pradeep K. Chintagunta

المصدر: Marketing Science. 11(4):386-407

مصطلحات موضوعية: Marketing, Choice set, Independence of irrelevant alternatives, Probit, Ordered probit, Multivariate probit model, brand choice, econometric models, estimation, Probit model, Statistics, Econometrics, Economics, Multinomial probit, Business and International Management, Multinomial logistic regression

الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ce58c283426ff25fbec03b159353a1b1Test