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1
المؤلفون: Aurélie Merle, Anik St-Onge, Sylvain Sénécal
المصدر: Journal of Business Research. 147:532-543
مصطلحات موضوعية: Marketing
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::89d1df0aaf4149ccf1fd378eb39584acTest
https://doi.org/10.1016/j.jbusres.2022.03.031Test -
2
المؤلفون: Aurélie Merle, David Gotteland, Frances Turner
المصدر: Journal of Business Research. 117:473-483
مصطلحات موضوعية: Marketing, Value (ethics), Co-design, media_common.quotation_subject, Mass customization, 05 social sciences, Control (management), Experiential learning, Perception, 0502 economics and business, Converse, Loyalty, 050211 marketing, Psychology, Social psychology, 050203 business & management, media_common
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::5bbc11ca3a4049a880e4f301bab252d7Test
https://doi.org/10.1016/j.jbusres.2020.05.052Test -
3
المؤلفون: Mathilde Piotrowski, Aurélie Merle
المصدر: Décisions Marketing. 97:17-44
مصطلحات موضوعية: Combinatorics, General Medicine, Humanities, Mathematics
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::4412eb4d2d6b6b3d5c652dd7e4bf7167Test
https://doi.org/10.7193/dm.097.17.44Test -
4
المؤلفون: Aurélie Merle, Olivier Trendel, David Gotteland
المصدر: Recherche et Applications en Marketing (English Edition). 33:73-87
مصطلحات موضوعية: Marketing, Knowledge management, Multimedia, business.industry, media_common.quotation_subject, 05 social sciences, Ideation, computer.software_genre, Creativity, Transfer (computing), 0502 economics and business, New product development, 050211 marketing, business, Psychology, Content (Freudian dream analysis), computer, 050203 business & management, media_common
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::1c9399aec608ceb78c6c160c1bda6a3cTest
https://doi.org/10.1177/2051570717716564Test -
5
المؤلفون: Anik St-Onge, Sylvain Sénécal, Aurélie Merle
المساهمون: Marketing (MKT), Grenoble Ecole de Management, HEC Montréal (HEC Montréal)
المصدر: Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2018, 91, pp.79-95. ⟨10.7193/DM.091.79.95⟩مصطلحات موضوعية: omnicanal, essayage virtuel, Virtual experience, General Medicine, virtual experience, webrooming, augmented reality, [SHS]Humanities and Social Sciences, Combinatorics, phygital, omnichannel, virtual fitting room, [SHS.GESTION]Humanities and Social Sciences/Business administration, réalité augmentée, Humanities, Mathematics, expérience virtuelle
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::87751bdeffe13d2b0c3df4c41ffd7d12Test
https://hal.archives-ouvertes.fr/hal-02308006Test -
6
المصدر: Recherche et Applications en Marketing (English Edition). 31:26-42
مصطلحات موضوعية: Marketing, media_common.quotation_subject, Food marketing, 05 social sciences, Region of origin, Local identity, 050105 experimental psychology, Geography, Perception, Food products, 0502 economics and business, 050211 marketing, 0501 psychology and cognitive sciences, Construal level theory, Wine tasting, Social psychology, media_common
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::6bd69c157ab604f28db3880be4bc0124Test
https://doi.org/10.1177/2051570715626367Test -
7
المؤلفون: David Gotteland, Olivier Trendel, Aurélie Merle
المساهمون: Grenoble Ecole de Management
المصدر: Recherche et Applications en Marketing (French Edition)
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2018, 33 (1), pp.78-93. ⟨10.1177/0767370117701416⟩مصطلحات موضوعية: pensée analogique, General Computer Science, 0502 economics and business, 05 social sciences, créativité, génération d’idées, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, expertise du consommateur, 050203 business & management
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2b4936c85bc2bac60656f11deb0f37faTest
https://hal.archives-ouvertes.fr/hal-02056506Test -
8
المؤلفون: Aurélie Merle, Anik St-Onge, Sylvain Sénécal
المصدر: International Journal of Electronic Commerce. 16:41-64
مصطلحات موضوعية: Economics and Econometrics, business.industry, 3d model, Advertising, Cognition, Clothing, Experiential learning, Personalization, Interactivity, Business and International Management, Marketing, business, Psychology, Consumer behaviour, Web site
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::854e21d649ca52504e53e98352899149Test
https://doi.org/10.2753/jec1086-4415160302Test -
9
المؤلفون: Aurélie Merle, Elyette Roux, Jean-Louis Chandon, Fabrice Alizon
المصدر: Production and Operations Management. 19:503-514
مصطلحات موضوعية: Process management, Process (engineering), Computer science, Mass customization, media_common.quotation_subject, 05 social sciences, Perspective (graphical), Context (language use), Management Science and Operations Research, Industrial and Manufacturing Engineering, Personalization, Management of Technology and Innovation, 0502 economics and business, 050211 marketing, Quality (business), Product (category theory), Marketing, Value (mathematics), 050203 business & management, media_common
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::ef70dfe17ee0db96405cd51ee3c218ddTest
https://doi.org/10.1111/j.1937-5956.2010.01131.xTest -
10
المؤلفون: Aurélie Merle, Jacques Nantel, David Crete, Anik St-Onge, Nicolas Arsenault
المصدر: Virtual Social Identity and Consumer Behavior ISBN: 9781315698342
مصطلحات موضوعية: Service (business), Product (business), World Wide Web, Interactivity, Computer science, Service delivery framework, media_common.quotation_subject, Quality (business), Customerization, media_common, Avatar, Personalization
الوصول الحر: https://explore.openaire.eu/search/publication?articleId=doi_________::f005165a7626e4d4d5edcdccf213157fTest
https://doi.org/10.4324/9781315698342-6Test