المؤلفون: von der Au, Simon, Rauschnabel, Philipp A., Felix, Reto, Hinsch, Chris

مصطلحات موضوعية: ddc:650, augmented reality, context, local presence, marketing, metaverse, plausibility

العلاقة: Journal: Psychology & Marketing; Volume: 40; Year: 2023; Issue: 11; Pages: 2447-2463; Hoboken, NJ: Wiley; https://hdl.handle.net/10419/288066Test

الإتاحة: https://doi.org/10.1002/mar.21814Test
https://hdl.handle.net/10419/288066Test

المؤلفون: Au, Simon von der, Rauschnabel, Philipp A., Felix, Reto, Hinsch, Chris

المصدر: Au, Simon von der; Rauschnabel, Philipp A.; Felix, Reto; Hinsch, Chris: Context in Augmented Reality Marketing: Does the place of use matter?. In: Psychology & Marketing (2023)

العلاقة: http://athene-forschung.unibw.de/node?id=144276Test

الإتاحة: http://athene-forschung.unibw.de/node?id=144276Test

المؤلفون: Au, Simon von der, Alt, Florian, Rauschnabel, Philipp A.

المصدر: Au, Simon von der; Alt, Florian; Rauschnabel, Philipp A.: Environmental Factors in Augmented Reality : Preliminary Results. In: International XR Conference (7., 2022, Lissabon). 2022

العلاقة: http://athene-forschung.unibw.de/node?id=141170Test

الإتاحة: http://athene-forschung.unibw.de/node?id=141170Test

المؤلفون: Samimi, Niloofar, von der Au, Simon, Weidner, Florian, Broll, Wolfgang

المصدر: 20th International Conference on Mobile and Ubiquitous Multimedia

الإتاحة: https://doi.org/10.1145/3490632.3490668Test

المؤلفون: Gao, Da Yuan, Zhang, Bao Li, Leung, Matthew C.T., Au, Simon C.L., Wong, Patrick Y.D., Shum, Winnie W.C.

المساهمون: National Natural Science Foundation of China

المصدر: Journal of General Physiology ; volume 148, issue 2, page 161-182 ; ISSN 0022-1295 1540-7748

الإتاحة: https://doi.org/10.1085/jgp.201611626Test
https://rupress.org/jgp/article-pdf/148/2/161/1796043/jgp_201611626.pdfTest

المؤلفون: von der Au, Simon, Giering, Leon, Schneegass, Christina, Ludwig, Markus

المصدر: ACM International Conference on Interactive Media Experiences

الإتاحة: https://doi.org/10.1145/3391614.3393655Test

المؤلفون: Lau, Wendy Ka-hoi, Chow, Alison Wai-ming, Au, Simon Chak-leung, Ko, Wing-hung

المساهمون: Calbet, Jose A. L.

المصدر: PLoS ONE ; volume 6, issue 7, page e22363 ; ISSN 1932-6203

الإتاحة: https://doi.org/10.1371/journal.pone.0022363Test