المؤلفون: Tlapana, Tshepo Peter, Ntobaki, Paballo Patience, Hawkins-Mofokeng, Raymond Hillary

المساهمون: none

المصدر: CBR - Consumer Behavior Review; v. 7, n. 1 (2023): january-december ; 2526-7884

مصطلحات موضوعية: Marketing, Consumer Behavior, brand selection, consumer Purchasing, social media, social media marketing, South African consumers, seleção de marca, compras do consumidor, mídia social, marketing de mídia social, consumidores da África do Sul

وصف الملف: application/pdf

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Advertising, social media fatigue, and the implications for consumers and brands. Internet Research, 28(5), 1213-1227.; Buratti, N., Parola, F., & Satta, G. (2018). Insights on the adoption of social media marketing in B2B services. The TQM Journal, 30(5), 490-529.; Cheung, M. L., Pires, G. D., & Rosenberger III, P. J. (2019). Developing a conceptual model for examining social media marketing effects on brand awareness and brand image. International Journal of Economics and Business Research, 17(3), 243-261.; Dlamini, N. N., & Johnston, K. (2018). The use of social media by South African organisations. Journal of Advances in Management Research, 15(2), 198-210.; Dootson, P., Beatson, A., & Drennan, J. (2016). Financial institutions using social media–do consumers perceive value?. International Journal of Bank Marketing, 34(1), 9-36.; Doyle, L., McCabe, C., Keogh, B., Brady, A., & McCann, M. (2020). An overview of the qualitative descriptive design within nursing research. Journal of Research in Nursing, 25(5), 443-455.; Grover, P., Kar, A. K., & Janssen, M. (2019). Diffusion of blockchain technology: Insights from academic literature and social media analytics. Journal of Enterprise Information Management, 32(5), 735-757.; Hinson, R. E., Twum, K. K., & Arhin, E. (2022). Ethical Social Media Marketing in Africa. Digital Business in Africa, 17-39.; Ismail, A. R. (2017). The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness. Asia pacific journal of marketing and logistics, 29(1), 129-144.; IT News Africa. (2016). Study revals that E-commerce is on the rise in South Africa. Available: http://www.itnewsafrica.com/2015/03/study-reveals-that-e-commerce-is-on-the-rise-in-south-africaTest/ [Accessed 28 October 2021]; Jacobson, J., Gruzd, A., & Hernández-García, Á. (2020). Social media marketing: Who is watching the watchers?. Journal of Retailing and Consumer Services, 53, 101774.; Karim, R. (2020). Consumer engagement with retail brands through social media marketing: A case study of daraz Bangladesh Ltd. North China University of Technology.; Kim, M., & Kim, J. (2020). How does a celebrity make fans happy? Interaction between celebrities and fans in the social media context. Computers in Human Behavior, 111, 106419.; Kohli, M. D., Daye, D., Towbin, A. J., Kotsenas, A. L., & Heilbrun, M. E. (2018). Social media tools for department and practice communication and branding in the digital age. Radiographics, 38(6), 1773-1785.; Lal, B., Ismagilova, E., Dwivedi, Y. K., & Kwayu, S. (2020). Return on investment in social media marketing: Literature review and suggestions for future research. Digital and social media marketing, 3-17.; Li, F., Larimo, J., & Leonidou, L. C. (2021). Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. 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Journal of Business research, 117, 256-267.; https://periodicos.ufpe.br/revistas/cbr/article/view/253278Test

الإتاحة: https://doi.org/10.51359/2526-7884.2023.253278Test
https://periodicos.ufpe.br/revistas/cbr/article/view/253278Test

المؤلفون: You-Kyung Lee, Charles A. Robb

المصدر: South African Journal of Business Management, Vol 53, Iss 1, Pp e1-e12 (2022)

مصطلحات موضوعية: cultural openness, world-mindedness, product-country image, purchase intention, south african consumers, korea, china, Management. Industrial management, HD28-70, Business, HF5001-6182

وصف الملف: electronic resource

العلاقة: https://sajbm.org/index.php/sajbm/article/view/2296Test; https://doaj.org/toc/2078-5585Test; https://doaj.org/toc/2078-5976Test

الوصول الحر: https://doaj.org/article/100650d8bc844931a4ecdcdaff8bf3d9Test

المؤلفون: De Freitas, Duane

مرشدي الرسالة: Van Eeden, T. S. (Tersia S.), Christie, L. (Lorna)

مصطلحات موضوعية: Green, Hotels, Ecotourism, Eco-friendly, Green consumerism, Consumer behaviour, South African consumers, Environmental consciousness, Consumer decision-making process, Theory of Planned Behaviour (TPB), 338.47910968, Consumers, South Africa, Hospitality industry, Environmental aspects, Consumer behavior

وصف الملف: 1 online resource (xii, 168 pages) : color illustrations

الإتاحة: http://hdl.handle.net/10500/25304Test

المؤلفون: Hennie Fisher, Prof. Alet C. Erasmus, Dr. Annemarie Viljoen

المصدر: African Journal of Hospitality, Tourism and Leisure, Vol 8, Iss 1 (2019)

مصطلحات موضوعية: Food literacy, Delphi methodology, measurement instrument, scale items, South African consumers, Hospitality industry. Hotels, clubs, restaurants, etc. Food service, TX901-946.5, Business, HF5001-6182

وصف الملف: electronic resource

العلاقة: https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_7_vol_8_1__2019.pdfTest; https://doaj.org/toc/2223-814XTest

الوصول الحر: https://doaj.org/article/81f513fc20b84f0cb6923cdca620a8e4Test

المؤلفون: Fisher, Hendrik Johannes (Hennie), Erasmus, Alet C. (Aletta Catharina), Viljoen, Annemarie T.

مصطلحات موضوعية: Food literacy, Delphi methodology, Measurement instrument, Scale items, South African consumers

وصف الملف: application/pdf

العلاقة: Fisher, H., Erasmus, A.C. & Viljoen, A. 2019, 'Developing a food literacy definition for South Africa'', African Journal of Hospitality, Tourism and Leisure, vol. 8, no. 1, pp. 1-22.; 2223-814X (online); http://hdl.handle.net/2263/74983Test

الإتاحة: http://hdl.handle.net/2263/74983Test

المؤلفون: A. Aliyu, Qing Ping, Adamu Yahaya

المصدر: International Journal of Research - Granthaalayah 6(7) 96-114

مصطلحات موضوعية: Africa, China, Japan, USA, African Consumers, Consumer Electronic Products, Country of Origin, Brand Familiarity, Perceived Product Quality

العلاقة: https://zenodo.org/record/1323023Test; https://doi.org/10.5281/zenodo.1323023Test; oai:zenodo.org:1323023

الإتاحة: https://doi.org/10.5281/zenodo.1323023Test
https://doi.org/10.5281/zenodo.1323022Test
https://zenodo.org/record/1323023Test

المؤلفون: Stols, Maria Jacoba

مرشدي الرسالة: Sonnenberg, Nadine Cynthia, u11039932@tuks.co.za, Marx-Pienaar, Nadene J.M.M.

مصطلحات موضوعية: UCTD, Pro-environmental behaviour, Norm Activation Theory, South African consumers, Theory of Planned Behaviour

الإتاحة: http://hdl.handle.net/2263/60860Test

المؤلفون: Wassenaar, Anjolize

مرشدي الرسالة: Kempen, E.L., Van Eeden, T.S.

مصطلحات موضوعية: Game meat, South African consumers, Attitudes, Sensory characteristics, Health benefits, Game meat production ethics, Animal welfare, Meat safety, Availability, Price, Promotion, Preparation, Fishbein’s attitude-toward-the-object model, 333.954130968, Wildlife as food, Safety regulations, Consumers, South Africa, Psychology

الإتاحة: http://hdl.handle.net/10500/23025Test

المؤلفون: Mosupyoe, Sebilaro Sybil Lebogang Ntshole

مرشدي الرسالة: Kotze, Theuns G., mosupsln@unisa.ac.za

مصطلحات موضوعية: South African consumers', Consumer brand, Equity, Perceptions, Generations X and Y, South Africa’s young democracy during the 1990s, UCTD

الإتاحة: http://hdl.handle.net/2263/41244Test

المؤلفون: Mhlanga, Sisa

مرشدي الرسالة: Kotze, Theunis Johannes, sisamh@gmail.com

مصطلحات موضوعية: Illiterate South African consumers, Population, Consumers, South Africa, UCTD

الإتاحة: http://hdl.handle.net/2263/24504Test
http://upetd.up.ac.za/thesis/available/etd-05092011-154032Test/