رسالة جامعية
The Influences Of Cute Healthy Food And Products Packing On Consumer Behavior
| العنوان: | The Influences Of Cute Healthy Food And Products Packing On Consumer Behavior |
|---|---|
| العنوان البديل: | 健康產品之可愛造型與產品包裝對消費者行為的影響 |
| المؤلفون: | HUNG, CHUN-HAO, 洪鈞皓 |
| مرشدي الرسالة: | LEE, HSAIO-CHING, 李曉青 |
| سنة النشر: | 2019 |
| المجموعة: | National Digital Library of Theses and Dissertations in Taiwan |
| الوصف: | 107 This present study, we studied the healthy food of cute modeling, and discussed the influences of cute healthy food and products packing on consumer behavior. We also discussion on the different types of cute (Kindchenschema cuteness VS Whimsically cuteness) case, the product packaging (Transparent VS Opaque) on the consumer in the product evaluation and consumption effect. In this study, we uses experimental design to investigate on type of cuteness and packing after the questionnaire to recover the questionnaire and measure the consumption of the subjects to record the analysis. The results show that products with cuteness can effectively attract consumers, and increase the consumption. Which has Whimsically cuteness health food are the most significant; and Kindchenschema cuteness it make reduce the consumption because of protection and take care emotion, but also found that through the product with different packaging will have an impact on food consumption. The results of this study will provide industry product marketing strategy development, and also the reference for consumers to choose health food. |
| Original Identifier: | 107NKUS0320029 |
| نوع الوثيقة: | 學位論文 ; thesis |
| وصف الملف: | 100 |
| الإتاحة: | http://ndltd.ncl.edu.tw/handle/fs84taTest |
| رقم الانضمام: | edsndl.TW.107NKUS0320029 |
| قاعدة البيانات: | Networked Digital Library of Theses & Dissertations |
| الوصف غير متاح. |