المؤلفون: Fadaghi, Foad

المصدر: BRW. 11/15/2007, Vol. 29 Issue 45, p36-36. 1/3p.

مصطلحات موضوعية: *SEARCH engine optimization, *INTERNET strategy, *INTERNET marketing, *INFORMATION technology, *TECHNOLOGICAL innovations, *BUSINESS enterprises

مصطلحات جغرافية: AUSTRALIA

مستخلص: The article focuses search engine optimization, one of the applications or technologies that encourage strong business growth, cost reduction and drive business innovation in Australia. It involves changing a Web site’s coding and layout and fixing problems that prevent search engines from indexing it correctly. Search engine optimization helps improve natural search engine rankings.

المؤلفون: Gardner, Jessica

المصدر: BRW; 8/11/2011, Vol. 33 Issue 31, p40-42, 3p

مصطلحات موضوعية: SELF-service (Economics), WEB design, SEARCH engine optimization, ADVERTISING, RETAIL stores, COMPUTER network resources

مصطلحات جغرافية: AUSTRALIA

مستخلص: The article offers tips on how to set up online retail store. The first step is to build an appealing website and to ensure that warehousing and orders are fulfilled immediately. The next step is to drive customers to the website by marketing channels, such as search engine optimisation and Google AdWords campaigns. Stories of success and failures of Australia's best online retailers are also provided.

المؤلفون: King, Agnes

المصدر: BRW; 4/3/2008, Vol. 30 Issue 13, p45-47, 3p

مصطلحات موضوعية: WEBSITES, SMALL business, SEARCH engines, SEARCH engine optimization

مصطلحات جغرافية: AUSTRALIA

People: RAVIV, Oron

مستخلص: The article reports on trends relevant to small business websites in Australia citing popular internet search engines. The trend of search-engine optimization has emerged which improves a website's ranking in search engines such as Google, Yahoo! and Ninemen. Such methodology has been proven effective in increasing traffic and visits to website citing the case of the website of Israeli Oron Raviv.

المؤلفون: Reavis, Valorie

المصدر: Instyle; Jul/Aug2011, Vol. 16 Issue 20, p166-166, 1p, 1 Color Photograph

مصطلحات موضوعية: SEARCH engine optimization, KEYWORDS, WEB search engines, INTERNET searching, MARKETING strategy, BEAUTY shops

مصطلحات جغرافية: AUSTRALIA

مستخلص: The article focuses on the significance of search engine optimisation as a marketing strategy for beauty salons in Australia. It notes that search engines put emphasis on sites by matching the search terms used by researchers to the Web sites with the best match. It suggests salon owners to brainstorm keywords with their personnel and friends. The owners are also recommended to consider their own services.

المؤلفون: Fitzsimmons, Caitlin

المصدر: BRW; 8/22/2013, Vol. 35 Issue 31, p30-31, 2p

مصطلحات موضوعية: RETAIL industry, BUSINESS enterprises, BOOK promotions, SEARCH engine optimization

مصطلحات جغرافية: AUSTRALIA

الشركة/الكيان: BOOKTOPIA (Company)

People: NASH, Tony

مستخلص: The article features the online book retailer Booktopia, which won the journal's Digital Innovation Prize in Australia in 2013. The online book store offers 4 million products on its database, including books and DVDs and uses data-driven marketing tools such as email, affiliate sales program, and search engine optimisation (SEO). Tony Nash, co-founder and chief executive officer (CEO), says that the value of the web content drives the company's traffic and sales.

المؤلفون: Gardiner, Bonnie

المصدر: CIO (13284045); 4/4/2016, p1-1, 1p

مصطلحات موضوعية: SMALL business, DIGITAL technology, SEARCH engine optimization, WEBSITES, BUSINESS expansion

مصطلحات جغرافية: AUSTRALIA

مستخلص: The article reports that according to the report, State of the Nation-2016, Small Business Digital Engagement in Australia released by technology company Netstripes fewer than one quarter of Australian small and medium-sized enterprises (SMEs) use digital technology. Topics discussed include less than half respondents having mobile-optimized websites, more than half not using search engine optimization (SEO) and an increase in growth of business of companies using internet.