دورية
READING NUMBERS.
| العنوان: | READING NUMBERS. |
|---|---|
| المؤلفون: | Fitzsimmons, Caitlin |
| المصدر: | BRW; 8/22/2013, Vol. 35 Issue 31, p30-31, 2p |
| مصطلحات موضوعية: | RETAIL industry, BUSINESS enterprises, BOOK promotions, SEARCH engine optimization |
| مصطلحات جغرافية: | AUSTRALIA |
| الشركة/الكيان: | BOOKTOPIA (Company) |
| People: | NASH, Tony |
| مستخلص: | The article features the online book retailer Booktopia, which won the journal's Digital Innovation Prize in Australia in 2013. The online book store offers 4 million products on its database, including books and DVDs and uses data-driven marketing tools such as email, affiliate sales program, and search engine optimisation (SEO). Tony Nash, co-founder and chief executive officer (CEO), says that the value of the web content drives the company's traffic and sales. |
| قاعدة البيانات: | Complementary Index |
| تدمد: | 0727758X |
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