How retailers can make e best of a slowdown.

التفاصيل البيبلوغرافية
العنوان: How retailers can make e best of a slowdown.
المؤلفون: Kotecha, Ashish A.1, Leibowitz, Josh, MacKenzie, Ian
المصدر: McKinsey Quarterly. 2008, Issue 4, p104-107. 4p.
مصطلحات موضوعية: *RECESSIONS, *COST control, *CAPITAL investments, *INVESTMENT policy, *ECONOMICS, RETAIL industry & economics
مستخلص: This article discusses the economic effects of recessions on retailers. Options available for retailers including the reduction of costs, countercyclical investment in the infrastructure to gain market share, increasing liquidity through capital management, and short term value promotion oriented to the generation of retail traffic. The relationship between financial health and business strategy is explored in the development of these recommendations. While financially strong companies are encouraged to pursue effective growth and customer service strategies, weaker companies are encouraged to focus on the rationalization of their supply chains.
قاعدة البيانات: Business Source Index