دورية أكاديمية
Consequences of xenocentrism and ethnocentrism on brand image of Starbucks: moderating effects of national culture and perceived brand globalness between Colombia and Spain
| العنوان: | Consequences of xenocentrism and ethnocentrism on brand image of Starbucks: moderating effects of national culture and perceived brand globalness between Colombia and Spain |
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| المؤلفون: | Areiza-Padilla, Jose Andres, Cervera-Taulet, Amparo |
| المصدر: | Cross Cultural & Strategic Management, 2023, Vol. 30, Issue 2, pp. 348-374. |
| الوصول الحر: | http://www.emeraldinsight.com/doi/10.1108/CCSM-03-2022-0050Test |
| قاعدة البيانات: | Emerald Insight |
Full Text Finder | تدمد: | 20595794 |
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| DOI: | 10.1108/CCSM-03-2022-0050 |